Brian Green

Brian Green Email and Phone Number

EVP Global Marketing and National Sales @ Spectronics Corporation
New York, NY, US
Brian Green's Location
New York City Metropolitan Area, United States, United States
Brian Green's Contact Details
About Brian Green

Brian is an accomplished Marketing & Sales Executive, Certified Process Engineer & Project Management Professional. He has a proven track record of growing major B2C and B2B brands by leading and developing multi-channel programs to align business visions, improve operational efficiencies and achieve corporate goals. Brian combines a profound understanding of marketing and the digital business environment with a comprehensive organizational perspective gained from working with both large public companies and private family-owned businesses, driving profitability and fostering growth.Brian is currently the Executive Vice President (EVP) of Marketing and National Sales for Spectronics Corporation, serving on the Board, overseeing global marketing strategy, execution, as well as leading domestic sales strategies across its various divisions. Specialties: B2B & B2C Leadership, Marketing (Direct & Online), Market Share Strategy, Brand Penetration, New customer Acquisition, Online Retail & Merchandising,

Brian Green's Current Company Details
Spectronics Corporation

Spectronics Corporation

View
EVP Global Marketing and National Sales
New York, NY, US
Website:
spectroline.com
Employees:
85
Brian Green Work Experience Details
  • Spectronics Corporation
    Evp Global Marketing And National Sales
    Spectronics Corporation
    New York, Ny, Us
  • Spectronics Corporation
    Evp Global Marketing & National Sales
    Spectronics Corporation Jan 2021 - Present
    Melville, New York, Us
  • Spectronics Corporation
    Vp Of Marketing
    Spectronics Corporation Jan 2015 - Jan 2021
    Melville, New York, Us
    Vice President of Marketing for Spectronics, the world’s leading manufacturer and brand of ultra-violet & leak detection technologies under global brands, Tracer Products, Tracerline for the automotive industry and Spectroline (NDT, HVAC/R and Industrial). Responsible for strategy, execution & management of the company’s marketing organization; which include direct and digital and marketing channel initiatives, global lead generation and partner channels.- Development and Management of marketing strategy and execution of programs to generate leads necessary to support growth rate, maintain profitability, and enterprise strategic objectives. - Direct, manage and oversee Marketing Dept and all B2B marketing activities and staff responsible for digital content, email and database marketing along with traditional print marketing, tradeshows, and campaign management.- Oversee product and company branding, brand awareness and product marketing and new product launch initiatives.
  • Tracer Products
    Evp Global Marketing & National Sales
    Tracer Products Jan 2021 - Present
    Melville, New York, Us
  • Tracer Products
    Vp Of Marketing
    Tracer Products Jan 2015 - Jan 2021
    Melville, New York, Us
  • Adorama
    Cmo / Svp Of Marketing
    Adorama Dec 2009 - Jan 2015
    New York, Ny, Us
    Responsible for strategy, execution & management of the retail company’s marketing organization; inbound and out-bound marketing program, which include all partner/channel, direct and multi-channel campaigns and marketing initiatives: Email Marketing, Paid Search, PPC, CSC, Social Media & Video Marketing, Affiliate Marketing, SEO, Print Advertising, Sponsorships, Vendor Merchandising, Events, PR, Reporting & Analytics
  • Brickfactor Inc.
    President & Ceo
    Brickfactor Inc. 2006 - 2010
    Us
    E-Commerce Systems Integrator and consultancy with clients throughout North America and the UK.Enterprise Search and Merchandising; Content Acquisition, Content Management, SEO, Web Analytics, Custom Web Crawlers, Custom Code and Application Integration and m-commerce.
  • B&H Photo Video
    Manager Of Web Channel / Business Support Group
    B&H Photo Video Aug 2004 - Apr 2007
    New York, Ny, Us
    • Manager of Web Channel Department tasked with key programs focused on web customer experience, and online customer service and advocacy. Delivered 20+ cross-functional projects with rapid ROI based on lean six sigma methodology. (inclusive of online analytics , competitive intelligence, digital intellectual property management, customer advocacy).• Established & managed Business Support Group tasked with workflow analysis and process integration across 3 business units, 12 departments and 200+ employees.
  • Marvel Entertainment
    Online Marketing Consultant
    Marvel Entertainment Oct 2002 - Jun 2004
    Strategies for improved cross merchandise marketing, such as new subscription site and online character database for increased order value and market share..• Redesign of online shopping experience, including implementing a fully integrated shopping cart application. • Implementation of analytics, for user-specific promotions. Increased sales and boosted activity on key section of the site by 180%.
  • Ibeam Broadcasting
    Cnbc Team Manager
    Ibeam Broadcasting Aug 2000 - Feb 2002
    Us
    Streaming media CNBC/Dow Jones and other third party financial clients. Managed team of 6 Content Producer’s. Designed, implemented and supervised workflow and process restructuring, resulting in company and client savings as well as a departmental integration.

Brian Green Skills

Online Marketing E Commerce Email Marketing Seo Digital Marketing Online Advertising Marketing Strategy Social Media Marketing Advertising Social Media Analytics Multi Channel Marketing Web Analytics Integrated Marketing Strategy Marketing Sem Affiliate Marketing Corporate Branding Direct Marketing Strategic Partnerships Retail Sales Mobile Marketing Ppc Leadership Content Management Strategic Planning Process Management B2b Market Analysis Project Portfolio Management Trade Shows Brand Development Online Merchandising Business Process Public Relations Retail Management Merchandising New Media Lead Generation Marketing Management Customer Acquisition Store Management Press Releases Google Analytics Business Strategy

Brian Green Education Details

  • Parsons School Of Design - The New School
    Parsons School Of Design - The New School
    Design & Technology
  • Project Management Insititute
    Project Management Insititute
    Project Management Methodologies
  • Business Process Reengineering (Hammer & Company)
    Business Process Reengineering (Hammer & Company)
    Business Process Reengineering
  • Binghamton University
    Binghamton University
    Business/Managerial Economics

Frequently Asked Questions about Brian Green

What company does Brian Green work for?

Brian Green works for Spectronics Corporation

What is Brian Green's role at the current company?

Brian Green's current role is EVP Global Marketing and National Sales.

What is Brian Green's email address?

Brian Green's email address is br****@****ine.com

What is Brian Green's direct phone number?

Brian Green's direct phone number is +151633*****

What schools did Brian Green attend?

Brian Green attended Parsons School Of Design - The New School, Project Management Insititute, Business Process Reengineering (Hammer & Company), Binghamton University.

What skills is Brian Green known for?

Brian Green has skills like Online Marketing, E Commerce, Email Marketing, Seo, Digital Marketing, Online Advertising, Marketing Strategy, Social Media Marketing, Advertising, Social Media, Analytics, Multi Channel Marketing.

Who are Brian Green's colleagues?

Brian Green's colleagues are Renee Lunenburg, Carlos Rodriguez, Gary Fixel, Jonathan Mauro, Juan Claudio Vega Medina, John Duerr, Gerri Curry.

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