I help CEOs & Senior Executives lead Digital Transformations safely past missteps, minefields and pitfalls that cause 75%+ of such efforts to fail.THE CHALLENGEDigital Transformation is an unprecedented leadership challenge for Senior Executives. But if it's approached as a technology problem in need of a technology solution, the result is failure. I help Executives become clear about the true strategy-technology-business-execution scope of the challenge, shift their mindsets, and get the 'team at the top' ready to lead. WHAT DOES NOT WORKThe 75% failure rate tells us that tech-heavy 'best practices' and methodologies used by consulting companies and software vendors aren't suitable. Companies and their competitive situations are unique, as are their executive leadership and readiness to change. Approaching Digital Transformation with a one-size-fits-all tech-heavy toolbox is futile. WHERE I COME INFor 20 of 38 working years, I have led, coached, rescued, and studied Digital Transformations. I've done this as an executive at the Fortune 50, & as an advisor to Boards and executives such as CEOs, COOs, CFOs, and CIOs at organizations from $30 million to $50+ billion in revenue; in varied verticals such as Financial Services, Retail, High-Tech, Software, Higher Ed, Manufacturing, Healthcare, Food Service & Distribution, Logistics, Railroad, and Publishing; and in the US, Europe and Asia.KEYS TO TRANSFORMATION SUCCESSThree keys from my 20 years of success and the odd flop (MIT's global study of successful Transformers confirms that):1. Informed Senior Executive Leadership is make-or-break.2. Tech evolution triggers Digital Transformation, but technology projects are not the solution.3. A Transformation framework to guide leaders, frame projects, and help govern the effort is key. CONTACT MEEmail: Brij [at] BrijAdvisors.com