Briken Boja, the owner of Morals General Contracting LLC is an Italian citizen with Albanian roots that started his venture at the age of 18 whilst being a student and a full-time employee. His vision was to start his own company and seek its expansion between Europe and the Middle East.​After his journey in Europe, Briken decided that it was time to bring his experiences in construction and decorative works to venture to the Middle East located hence, in Abu Dhabi, UAE. Morals General Contracting LLC. In year 2017.Mr. Boja is on a quest to become one of the mostwell-known and respected Contractors in the U.A.E where he continues to mesh his Italian and Albanian roots with the Middle Eastern culture in Abu Dhabi by finding his way through inevitable success and the heart of construction."Part of adapting to our environment is part of creating a new one for people hence, what's crucial is to remain true to our values and work ethic to excel in our journey of catering to people's needs efficiently"