Brian La Barbera Email & Phone Number

New York, Ny, Us

Mountain View, Ca, Us

Joined a growing sales team aggressively focused on increasing Google Cloud and Google Workspace North American market share and revenue while supporting National Solutions Partners like CDW, SHI, Insight/SADA, etc., across SMB, Corp., Ent., Select and PubSec segments. Exceeded 2023 GCP and Workspace goal of $9.93M or 102% of quota.Designed sales, marketing, and incentive plans that led to 589% YoY GCP and Workspace growth in 2022.Led partner to 2023 Google Partner of the Year honors within the Public Sector industry. Part of a cross functional team comprised of sales, marketing, product, enablement, channel, business development, and operations to develop GCP and Workspace sales programs that drive pipeline and win rates.Regulated sales opportunities and go to market strategies with distributors including TD Synnex, Ingram Micro, D&H, and Arrow Electronics.Positioned client contracts for Enterprise Agreements through leveraging partner discounts and specialty pricing.Developed and periodically monitored partner joint business plans laying out sales goals and go to market plans.Worked with partners to navigate Google GCP and GWS sales cycles, including with DAF and PSF programs.Created and tracked SPIFF and incentive programs to drive renewal, expansion, pipeline and new business. Coordinated a multiple series of on-site national trainings introducing Google and partner field sales teams.Utilized Crossbeam application and propensity data to design and implement corporate, enterprise, and select segment engines driving pipeline and new account creation by identifying high probability target accounts.Collaborated with national resellers, GSIs, and ISVs to co-sell Google initiated industry focused programs.Hosted Google product booths both virtually and in person for various partner solution expositions.Planned, organized, and presented technical training sessions for Sales Executives across North America.

Fulfilled role as a Project Manager for a temporary FEMA funded COVID-19 Vaccination Center. Role responsibilities include:● Manager of daily operations of the entire vaccination site to allow for contractually agreed patient flow. ● Daily inventory of Pfizer vaccine supply to ensure sufficient doses for patients and minimal wastage.● Creation and supervision of vaccine cold chain processes to protect from total inventory loss. ● Budget oversight for submission of expense reimbursement within FEMA grant parameters. ● Collaborated on a community outreach marketing campaign to introduce the vaccine center and educate local residents on the values of the vaccination. ● Oversight of 13 clinical and administration staff and their training to keep up with current CDC standards.

New York, New York, Us

● Increased company revenue by 10%.● Sourced and developed relationships with 4 new clients driving $1.5M revenue. ● Expanded relationships with market leaders GEICO, Allstate, AIS, and the New York State Insurance Fund.● Transitioned the entire company to working remote with use of Google Cloud, Cameo, Sophos and others during the pandemic. ● Hired, trained and mentored 15 people during my time with the company. ● Founded and managed a department focused on Workers’ Compensation Independent Medical Exams.● Responsible for bidding on and winning several New York State contracts. ● Marketed to, and negotiated employment contracts with, Board Certified physicians. ● Created a cost analysis model that increased company efficiency and profit.● Designed workflows that resulted in process improvement.● Oversight of NYS Workers’ Compensation Board regulations and medical treatment guidelines. ● Reported diversity, equity, and inclusion (DEI) statistics to New York State. ● Operated as primary client liaison to insurance company clients.

New York, Ny, Us

● Project Manager for onboarding new medical practices into the NYU Langone Health Network. ● Lead manager on 7 projects that were completed on time and budget.● Use of data analytics to monitor and create strategies for improving operations. ● Cultivated relationships as lead liaison of the NYU Langone Network throughout the transition process. ● Oversight of practices’ adherence to the NYU Langone Network’s clinical guidelines. ● Evaluation and augmentation of workflows to increase efficiency.● Organized development of EPIC electronic medical record systems to accommodate individual site needs. ● Strategic staffing and workforce scheduling for the newly integrated NYU Langone Network practices.● Created matrix for doctors to determine availability and maximize utilization of office space. ● Designed office space to achieve best practices.● Marketed new offices through local and web advertising, mailings and social media.● Interpretation of patient Press Ganey market data survey scores to improve patient interactions.

● Analysis of insurance payer mixes to create projected financial models.● Review of financial performance of physician and rental contracts to determine ROI. ● Reorganized the entire company department structure to maximize efficiency. ● Strategically staffed all of the company’s subdivisions, including creation of department heads.● Arranged funding for the business’ expansion projects. ● Created project budgets and employee commission structures. ● Managed 12 department heads and overall responsibility for the oversight of 100 employees. ● Negotiated employee, physician, insurance provider, contractor, vendor, and real estate contracts. ● Project Manager for multiple time sensitive projects.● Selected and integrated the practice’s first electronic medical record system (TCMS).● Chose and wrote a user guidebook for the company’s first corporate email system.● Managed construction of all new office locations and existing site renovations. ● Responsible for all HR functions including recruitment (clinical and non-clinical), payroll, employee benefit programs and compliance oversight.● Ensured HIPAA, anti-kickback, and fair market contracts were compliant with state and federal regulations.

• Reviewed State regulatory statutes to ensure that all investment purchase and sales were within regulatory guidelines.• Reviewed all transactions processed throughout the company to ensure they were in compliance with their respective states’ insurance rules and regulations as well as led audit responses regarding business practices and investments.• Analyzed and brokered secondary market insurance policy purchases from $100,000 to $5,000,000. • Reviewed, identified and implemented any/all deviation from existing and constantly changing regulatory statutes.• Communicated and ensured compliance with all regulatory changes. This included all new business coming into the firm as well as ensuring that new brokers understood the most recent rules and regulation changes regarding firm business.

Denver, Colorado, Us

• Recruitment and training of qualified staff.• Developed and implemented marketing strategy to attract potential customers to the restaurant.• Grew business by 18 percent during my tenure.

New York, Ny, Us

• Made improvements of company external data systems that improved customer satisfaction with Merrill’s website. • Processed Excel Databases. • Computer Inventory Filing.

Master Of Business Administration (Mba), Health/Health Care Administration/Management

Bachelor Of Science (Bs), Business Administration And Management, General