Bri Miller-Wyld Email & Phone Number

Atlanta, Ga, Us

Atlanta, Ga, Us

Summary: Innovation consultant focused on helping businesses and brands (a) translate market data from qualitative (empathetic, iterative, experimentation-driven) and quantitative research (ex. primary, IRI, Nielsen) into actionable insight, (b) work across multiple methodologies, including human centered design thinking, lean startup, agile (scrum, kanban), waterfall (stage gate), and hybrids to ideate, design, prototype, and launch innovative products, services, experiences, and businesses; (c) transcend “the status quo” with break-through solutions that delivers unique and increasing value to customers and corporations; and (d) utilize storytelling techniques to communicate cohesive POVs and brand narratives to motivate end consumer action, engender loyalty and drive growth.A selection of projects and key accomplishments are described below.

Atlanta, Ga, Us

(Management Consulting / Market Research Industry)

Atlanta, Ga, Us

(CPG / Chemical / Retail Industry)Led a multinational, cross-functional team - including research, finance, manufacturing, sales, quality, chemical engineering, legal, regulatory, sourcing and a +$42BN global pharmaceuticals conglomerate - to develop a portfolio of new, innovative B2C pesticide products, valued at +$29MM in incremental revenue; held P&L responsibility.Accelerated projected launch timeline in an industry notorious for slow-to-market new product development initiatives by injecting design thinking, agile and lean start-up methodology best practices.Expanded the innovation pipeline 10X with more viable, feasible concepts by reframing the project scope around a deeper, more meaningful unmet customer need.

Atlanta, Ga, Us

(Food Service Industry)Analyzed the current customer experience and developed a roadmap for growing top-line sales through menu innovation within a new restaurant chain - Holler & Dash (A Cracker Barrel Brand) - targeting the coveted millennial consumer demographic. Engaged +1100 customers, culinary developers and restaurant operators through observation, guided survey and informal 1-on-1 conversation in-field across 6 locations; Unearthed perceived core brand strengths, key customer segment mindsets, competitive threats, leading category trends, high impact media channels, and opportunities to accelerate growth through establishment of strategic partnerships.Delivered +50 revealing insights with specific, consumer data-driven recommendations involving menu additions, removal or evolution of underperforming items, clarity and visual presentation, pricing strategy and positioning strategy, which, upon implementation, resulted in a ~10 percentage point lift across all key revenue and brand affinity KPIs.

Atlanta, Ga, Us

(Automotive / Consumer Goods / Retail Industry)Left a 6-figure salary to pursue longtime entrepreneurial aims; methodically assessed landscape and identified white space opportunities to create deep value in underserved markets in the high-growth portable battery power category.Networked to rapidly rally a global team of designers, developers, engineers and marketers in support of the new business venture. During a one month stint in China vetted 10 factories, selecting 1 manufacturing partner, negotiated a win-win multi-year design, prototyping and production agreement that expedited speed to market, and saved an estimated $1MM in personal development and logistics expenses.Within 12 months identified a need through exploration of customer challenges, built a business case, ideated viable solutions, completed three iterative “fail-fast” in market experiments, and ultimately secured merchandising space with multiple, reputable retail brands such as Battery Citi, Ace Hardware and Amazon.Was selected from among +40,000 qualifiers as an application finalist for the 2017 season of ABC’s “Shark Tank”, a feat achieved by <1% of applicants.

Atlanta, Ga, Us

We buy, invest in and scale profitable small businesses (with $1M - $2M in margin) leveraging innovative business modeling, marketing strategy, new product development, and technology integration. Sectors: Light Manufacturing | Professional & Consumer Services | Travel & Transportation | Education & Training | Entertainment & Events 10% given back to the community to promote education, professional development, and entrepreneurship, in partnership with our sister 501(c)(3) non-profit - Wyld Card Collaborative, Inc.Open to collaboration. Active search for fractional COO / CFO and co-investor partnerships.

Us

Us

Atlanta, Ga, Us

Summary: Simultaneously led brand strategy for multiple industry-leading global client accounts with core responsibility of exploring true business problems and devising innovative, distinctive and disruptive ideas to address them. Gleaned insights from market trends and consumer research data to inspire, challenge and support the creative team in producing groundbreaking, emotionally engaging digital marketing solutions. Key Accomplishments: Reporting to the SVP, Strategy, Insight & Innovation, was promoted in year one from starting role as Account Planning Manager to Director, Brand Planning and assumed two direct reports. Leveraged cutting-edge digital technology to push boundaries and design industry-first customer experiences that broke business and community impact records, such as the Children’s Healthcare of Atlanta Strong4Life “Healthy Habits” step-by-step, digital toolkit aimed at helping parents, medical doctors and educators combat childhood obesity. Post-launch witnessed sustained, above average family approval, engagements and commitment rates. Led strategy on numerous digital marketing campaigns which won industry awards for outstanding execution, including: “Branded Microsite Silver ADDY Award” and “Overall Campaign Silver ADDY Award” for the Verizon Wireless / MTV Video Music Awards Campaign in 2012; “Branded Content Silver ADDY Award” for AMDRO Social Media Campaign in 2013; “Web Design Silver ADDY Award” for Pennington Grass Seed Website in 2013; “Atlanta Mobile Marketing Biggest Impact Award” for the CHOA Strong4Life Microsite in 2014.

Atlanta, Georgia, Us

Summary: Accountable for developing and executing the marketing strategy, implementing the new product launch process, and managing external partner relationships for the digital channel. Responsibilities included planning, forecasting, budgeting, measuring results, and reporting to executive leadership; website development, maintenance, and analytics; and, collaborating to optimize existing marketing programs and identify and prioritize growth opportunities for investment. Key Accomplishments:Collaborated with cross-functional teams to build and launch a new, international, web-based training program, including supporting development of business models, pricing, promotional plans and the go-to-market strategy.Developed and managed a multi-course e-learning program, including pre-event promotions, in-session operations, and reporting. In one year, exceeded course lead goal by 40% and held a company record-breaking single-event, with +2000 registrations.In one year, increased revenue generated by marketing activities by 20%, exceeded annual lead goal by 26%, and exceeded customer acquisition goal by 39%; increased digital marketing ROI more than 100% (from a 9.5 to a 19x return), web conversions +22%, unique-organic traffic +35%, web leads +14%, web transactions +47%, online revenue +55%, marketing database “opt-in contacts” by +88%.Rewarded for outstanding YOY performance against KPIs with promotion from Associate to Lead Channel Manager role including increased responsibility for coaching, training and evaluating two direct reports.

Belleville, Illinois, Us

Spearheaded a company-wide re-branding initiative; included development and execution of a new positioning strategy, visual identity and brand use training for sales staff, independent reps and international distributors; Designed sales collateral and user manuals; scripted and produced customer and sales team training videos; Coordinated street teams at national tradeshows, product demonstrations and other customer engagement events

Duluth, Ga, Us

Successfully executed a global change management communications plan in Belgium, UK, Germany, Sweden, Canada and the US that helped increase employee buy-in and more easily transition associates to the new SAP ERP system; Collaborated with IT and internal marketing communications executives to manage the flow of information and minimize business risk related to the company-wide IT off-shoring initiative.

Oversaw regional business operations, customer relations, and marketing activities; Hired, trained, and supervised technical contractors and salaried staff; Established a new A/R and debt collection program reducing YOY losses by 40%

Alpharetta, Ga, Us

Coordinated with internal and contracted creative teams to ensure all designs and collateral were consistent with company brand guidelines.

Atlanta, Ga, Us

Produced content for Company intranet and client case studies; Evaluated sales collateral against brand guidelines.

Mba, Marketing Concentration

Specialization, Managing Innovation & Design Thinking

B.S., Communications (Broadcast Media)