As a social media manager and archivist, I possess the ability to develop and implement an effective social media strategy that aligns with our organization's goals. I can create engaging and relevant content that resonates with our target audience across various social media platforms. Additionally, I have the ability to analyze social media metrics and derive insights to optimize social media campaigns and measure ROI.My excellent communication skills, both written and verbal, allow me to communicate with our audience, stakeholders, and team members effectively. I also possess creativity and can think outside of the box to come up with innovative ideas to engage the audience and increase brand awareness. I have strong time management skills to prioritize tasks, manage multiple projects, and meet deadlines. Additionally, I provide excellent customer service by responding promptly to comments, questions, and concerns on social media, ensuring our audience feels valued and heard.

As an advertising sales executive for the student newspaper at UCSC, I successfully developed and executed a sales strategy that generated revenue to cover the printing and operational costs of the publication. I researched potential clients, identified decision-makers, and tailored campaign materials to generate interest, resulting in consistent monthly lead generation and exceeding sales targets.Additionally, I collaborated with the marketing team to develop new business-to-business opportunities, resulting in successful sales of $24,000 worth of advertising. I also demonstrated operational and service excellence by streamlining sales processes, optimizing resource deployment, and exceeding yearly sales quotas in all areas of advertising.To assess needs and qualify leads, I met virtually with potential clients and successfully closed several contracts, including the second-largest contracted client ever for the publication. Overall, my sales expertise, attention to detail, and ability to deliver results contributed significantly to the financial success of the student newspaper.