Brina Gordon Email & Phone Number

Killeen-Temple Area

Established positive flow of communication with agents, clients, attorneys, and all personnel involved in closing transactionsNegotiated contracts with agents representing buyers and sellersEducated sellers and buyers concerning legal disclosuresFacilitated the closing process on behalf of the clients and insured that all parts of the contracts were met prior to closingEstablished business design, marketing, technology, SEO and customer engagement strategies for lead generating websiteAnalyzed present and future real estate markets by looking at various statistics including absorption rate, inventory, and average market timeRegularly review the social & digital work of our competitors & industry leaders to constantly stay at the forefront of video trendsEstablished credibility and persuaded others through authenticity and reach on social mediaGathered information from current and prospective customers to improve contentUsed social media platforms to share testimonials, promotional content and client experience in order to get feedback and engagementBy keeping a close eye on performance and making appropriate adjustments, I was able to maximize strategic approachesCreated paid Facebook and Instagram campaign funnels to increase my reach of audiences within a specific areaCreated educational Youtube videos to drive demand to social media accounts and establish myself as an expert in my local real estate area

Austin, Texas Area

• Guide leasing managers and agents on company property marketing policies & procedures• Perform analyses of property marketing strategies, specifically ROI• Monitor and assist in the supervision/management of single-family homes portfolio across 29 branches domestically • Evaluates and/or rewrites property marketing communications to appeal to prospects and ensure there are no violations of Fair Housing or insensitive content for prospects• Evaluate effectiveness of property marketing strategies by analyzing data, then recommending any improvements to senior management for stakeholder approval • Document and report scam activity to compliance department containing highly sensitive information that is then reported to the Federal Bureau of Investigations • Driving product adoption and usage and collecting customer testimonials • Defining clear go-to-market plans with messaging and positioning • Leading the daily growth, development of assigned campaigns and reducing site errors by 50% • Building brand recognition through local events, give-a-ways, and generating a positive social media presence • Developed strong relationships within the surrounding communities • Partnered with stakeholders to develop, write, and create digital content for multiple campaigns • Refined reports and large data sets to provide a top tier KPI (95% Occupancy) • Improved speed to market time by supporting branches in investor approval

Killeen Tx

• Successfully preformed testing to ensure clients are meeting goals set• Maintaining a minimum number of clients while preparing for nationalfitness shows (NPC)• Increasing business annually by 10% by using marketing and operationbackground• Developed an on-boarding procedure to personalize exercise programsthat meet clients changing needs• Continuous learning on safety, health fitness, strength and PTknowledge to ensure a safe environment• Delivering custom fitness and health plans for clients to ensure theproper form and intensity to yield results• Designed and implemented creative marketing strategies to increasebusiness• Conducted reviews of client progress in daily documents for liabilityand adherence to national• Certification standards• Provided best-in-class customer service to each member and potentialmember• Conducted group fitness training initiatives• Created web content and promotional material for marketing anddistribution• Contributed to local magazine by writing a monthly piece on healthand fitness

• Increased annual sales by 20% using marketing, project management & operational background• Overseeing day to day business operations• Developed multiple marketing tools to engage clientele: Newsletters,Presentations, Correspondence, Loyalty Programs• Consistently delivered reporting and top line updates to seniorleadership to enhance production, sales and client satisfaction• Provided training, coaching and development for team members toincrease productivity• Effectively communicated with all senior leadership and my peers• Used strong decision making and root cause analysis skills tosuccessfully solve conflicts and client issues• Coordinated charity marketing events to highlight positive brandmessaging and awareness• Responsible for administrative records, employee confidential records• Planned meetings and trade shows by identifying, assembling, andcoordinating requirements.• Managed monthly, quarterly, holiday reports from database system to analyze for future planning of events or to handle and process monthlyrevolving accounts.• Primary role in hiring, training employees, and developing employeeincentive programs.• Identify the needs, wants, and grievances from customers and provide to provide solutionstimely and appropriate solutionsProcessed payroll with ADP Processing System, processing payments, and reconciliation of the cash drawer.Maintain high attention to detail and quickly able to learn and adjust Managed a weekly staff of 5-8 and 20+ on holidays/special events. Assisted/conducted team/staff meetings.Conducted new employee orientation/training, prepared new hire package and explained procedures, policies, and benefits. Improved employee engagement and morale with monthly bulletin, community activity, and various other staff appreciation. Established working relations with other businesses and createdmarketing campaign collaborations.Coordinated and represented company at charity marketing events