Brindha Betharasu Email & Phone Number

Auburn Hills, MI, US

Michigan, United States

• Research and Tutoring Assistant, Department of Management Studies, University of Michigan.
• Research Assistance in Project Management and Global Market Analysis (Henry Ford-Management) engaging in comprehensive Branding research, and enhancing my expertise in strategic project management theories of leading.
• Actively involved in grading and providing insightful feedback on assignments and exams for three diverse subjects, enhancing student understanding and academic success.
• Uphold academic integrity as a trusted proctor, ensuring fair and smooth conduct of university examinations.
• Act as a vital communication link between students and faculty, facilitating effective academic dialogue and coordination.
• Contribute to the streamlined management of course activities, demonstrating strong organizational and administrative skills.

Chennai Area, India

• Project management & Strategy: Developed, refined, and executed strategies for new projects to maximize team coordination, project output, customer satisfaction Using Asana and increased sign-ups up to 30%, ensuring.
• Product Leadership: Defined Product Vision, brand strategy and drove the development and launch of innovative products by leading cross-functional teams using Agile Software Development and Jira.
• Social Media: Enhanced and optimized content for major platforms like Instagram and YouTube using Google Analytics and SEO, for Brand Marketing.
• Email Marketing: Achieved #1 sales during holiday season. Crafted messages for relationship nurturing and product sign-ups for existing and upcoming products.
• Mentoring: Campaign creation, Digital Marketing and Analytics training to foster innovation among new hires and cutting training cost by 10%.
• Content Creation: Combined my UI/UX knowledge with content ideas to create user-friendly home pages and write help articles for users.

India

• Brand Marketing: Amazon Prime digital content marketing for the IN and UK market- Omnichannel Marketing.
• Content Moderation Across Markets: Led content moderation for Amazon Prime in English-speaking markets (US, UK, CA, IN), focusing on delivering high-quality, globally acceptable content.
• Training and Hiring Involvement: Conducted training for new hires exhibiting strong presentation skills and participated in the hiring process, demonstrating expertise in SEO, content writing and reviewing.
• High Precision Content Review: Specialized in genre-based content review for Amazon Prime, achieving over 99.5% precision in moderating sensitive and public display ads, increasing revenue for the team by 20%.
• Merchandise Content Management: Oversaw merchandise content registration for several reputed brands like Nike, Samsung, EY ensuring compliance with strict internal and external standards.
• Honored with “Core Excellence Champion Award, Amazon – 2019” for distinction in Brand marketing and cross-functional leadership.

Bangalore

• Led brand development initiatives, aligning strategies with market insights.
• Generated engaging content, enhancing brand visibility on digital platforms.
• Managed social media, boosting audience engagement and brand loyalty.
• Contributed to successful marketing campaigns and event coordination.
• Analyzed data for data-driven insights, optimizing brand strategies.
• Collaborated cross-functionally to ensure brand consistency and success.

Master Of Science - Ms, Management Information Systems And Services

Master of Science in Information Systems-Concentration in Business Analytics. Grade: 4/4 GPA || Honored with “Dean’s Academic Excellence.

Bachelor’S Degree, Architecture

Grade: 9.4/10 CGPA