Brindha Betharasu Email & Phone Number

Auburn Hills, Mi, Us

Auburn Hills, Mi, Us

Michigan, United States

Research and Tutoring Assistant, Department of Management Studies, University of Michigan. •Research Assistance in Project Management and Global Market Analysis (Henry Ford-Management) engaging in comprehensive Branding research, and enhancing my expertise in strategic project management theories of leading brands. In-depth analysis in Customer psychology, persuasion theories and Influencing customers.•Actively involved in grading and providing insightful feedback on assignments and exams for three diverse subjects, enhancing student understanding and academic success.•Uphold academic integrity as a trusted proctor, ensuring fair and smooth conduct of university examinations.•Act as a vital communication link between students and faculty, facilitating effective academic dialogue and coordination.•Contribute to the streamlined management of course activities, demonstrating strong organizational and administrative skills.

Chennai Area, India

•Project management & Strategy: Developed, refined, and executed strategies for new projects to maximize team coordination, project output, customer satisfaction Using Asana and increased sign-ups up to 30%, ensuring project success. Methodical Affiliate marketing and increasing referral traffic and negotiating brand contracts.• Product Leadership: Defined Product Vision, brand strategy and drove the development and launch of innovative products by leading cross-functional teams using Agile Software Development and Jira.•Social Media: Enhanced and optimized content for major platforms like Instagram and YouTube using Google Analytics and SEO, for Brand Marketing.•Email Marketing: Achieved #1 sales during holiday season. Crafted messages for relationship nurturing and product sign-ups for existing and upcoming products.•Mentoring: Campaign creation, Digital Marketing and Analytics training to foster innovation among new hires and cutting training cost by 10%.•Content Creation: Combined my UI/UX knowledge with content ideas to create user-friendly home pages and write help articles for users.

India

•Brand Marketing: Amazon Prime digital content marketing for the IN and UK market- Omnichannel Marketing.•Content Moderation Across Markets: Led content moderation for Amazon Prime in English-speaking markets (US, UK, CA, IN), focusing on delivering high-quality, globally acceptable content.•Training and Hiring Involvement: Conducted training for new hires exhibiting strong presentation skills and participated in the hiring process, demonstrating expertise in SEO, content writing and reviewing.•High Precision Content Review: Specialized in genre-based content review for Amazon Prime, achieving over 99.5% precision in moderating sensitive and public display ads, increasing revenue for the team by 20%.•Merchandise Content Management: Oversaw merchandise content registration for several reputed brands like Nike, Samsung, EY ensuring compliance with strict internal and external standards.•Honored with “Core Excellence Champion Award, Amazon – 2019” for distinction in Brand marketing and cross-functional leadership.

Bangalore

• Led brand development initiatives, aligning strategies with market insights.• Generated engaging content, enhancing brand visibility on digital platforms.• Managed social media, boosting audience engagement and brand loyalty.• Contributed to successful marketing campaigns and event coordination.• Analyzed data for data-driven insights, optimizing brand strategies.• Collaborated cross-functionally to ensure brand consistency and success.• Enhanced graphic design skills for effective visual branding.• Delivered impactful presentations and reports to drive decision-making

Master Of Science - Ms, Management Information Systems And Services

Master of Science in Information Systems-Concentration in Business Analytics. Grade: 4/4 GPA || Honored with “Dean’s Academic Excellence.

Bachelor’S Degree, Architecture

Grade: 9.4/10 CGPA