• Develop and implement a broad range of tactical plans that are anchored by effective creative direction that supports divisional marketing goals and objectives.• Work closely with the CMO to develop and manage a comprehensive and ongoing marketing program to support the sales of Salem Five’s products and services and advance the reputation and awareness of Salem Five, while building a competitively strong and distinctive brand platform. • Provide management oversight and direct executional support to the internal team, advertising agency and other external vendors, in developing all internal and external creative marketing communications (e.g., print, digital and radio advertisements, sales promotion and other collateral materials, annual report and other publications, and event support materials).• Direct the creative vision and product of internal and agency work from concept through completion, developing and producing solutions to meet business objectives. • Develop new marketing strategies to grow the company and provide strategic creative direction on new products and services, introduction to new markets, that will build and grow revenue and the brand.

• Coordinate creative design and production of advertising, Web site design and other materials to support public relations and marketing initiatives• Execute project plans for marketing and corporate communications materials• Advance Salem Five’s recently updated visual identity and tagline• Work with outside advertising agency, photographers and print vendors• Oversee design, selection and inventory of Salem Five-branded apparel and promotional products• Developed and implemented creative design strategy surrounding branch opening in Burlington and acquisition of Stoneham Savings Bank• Design all internal communications, including employee newsletter, company intranet and employee recognition program• Collaborate with Web developers to maximize impact of Web site, revamp mobile banking site and develop compelling banner ads with clear calls to action

Website development, brand identity, new media marketing, events and client management• Deliver customized print and web design projects for small businesses, government contractors, local political campaigns and charities• Provide strategic direction and graphical execution to help start-up businesses and charitable organizations launch vision and establish presence in market• Develop unique and stylish wedding and event invitations, announcements, video slide shows and event programs• Designed trade show booths, pop-ups, event materials and print advertisements for the Pharmaceutical Research and Manufacturers of America (PhRMA) and GALVmed, a grantee of the Bill & Melinda Gates Foundation• Engaged in pro bono branding and custom T-shirt design work for It Starts with Me!, a non-profit assisting low-income families, Mustaches for Kids, a fundraising effort for the Greater DC Hospital, and Arlington Men’s Softball League• Create visually compelling formats and layouts for annual reports and publications, often dealing with highly sensitive corporate and governmental information• Supervise printing of projects and work directly with clients to ensure satisfaction

Print design, paid media, branding and publications• Designed back-lit signage for the Washington Redskins featured at FedEx Field• Delivered advertisements for The National Conference Center featured in The Redskins Insider, printed news and commentary on the Washington Redskins• Created book jackets for a leading independent publisher of books on U.S. & world history, national and international affairs, and sports biographies and analyses• Designed collateral and promotional materials, training and sales manuals, newsletters, logos, merchandise incentives, book jackets, newspaper advertisements and customized fund-raising calendars.• Key clients: The National Conference Center/Washington Redskins Training Camp, Old Dominion University, Potomac Books, Inc. and Aeillo Leather Corp.