Brinton Botkin Email & Phone Number

San Francisco, Ca, Us

San Francisco, Ca, Us

San Francisco Bay Area

Lead B2C marketing efforts and consumer marketing team, including: - Content marketing- Consumer lifecycle- Creator community- Consumer GTM- Live virtual events

Brought the voices of Handshake's 15M+ student users to the forefront of the organization, engaging both consumer and business audiences across a variety of mediums:- Owned library of consumer stories across the company, enabling cross-functional partners with impactful insights and “user proof” testimonials - Created and owned B2C content roadmap across blog, video, internal and external comms/PR, events, and other marketing channels- Managed agency partners, freelancers, and consumer influencer relationships to bring user voice to life through video, audio, written, and live event content

San Francisco Bay Area

San Francisco Bay Area

- Wrote, edited, curated, and coordinated all student editorial content and social media - Translated company objectives into an editorial content and social marketing strategy- Created + owned editorial content calendar to inspire and engage students throughout the year- Leveraged user insights to drive content and channel strategy- Created a wide range of content to engage students and bring the Handshake brand to life — video, articles, social, and more- Cultivated a network of content sources within and external to Handshake- Tried and validated new content types; increased social following, including 1500%+ growth on Instagram from 2019 to 2021- Complemented other marketing and PR efforts across all sides of the Handshake business — employer, university, corporate, and international — through original editorial content and strategic social promotion- Measured, tracked, and optimized performance via data-driven decision-making- Built and optimized content creation and publishing processes- Partnered across functions to build and leverage content

San Francisco, California

Created brand strategy writeups and campaign copy toolkits, maintaining a robust editorial and social calendar to support all company initiatives. Ideated, crafted copy for, and edited all Tatcha assets, including product packaging, website, blog posts, emails, social media, and digital marketing. Worked cross-functionally with other departments (including creative, e-commerce, product development, and more) to execute campaign strategies. Developed and maintained Tatcha’s brand voice, ensuring that Tatcha was always at the forefront of the industry in its storytelling approach. Liaised with industry influencers and supported field marketing activations as needed.

San Francisco Bay Area

Identified, coordinated, and wrote both timely trending content and long-form viral content across the POPSUGAR network, using SEO strategy and social media optimization for every platform to appeal to wide audiences. Led and attended content brainstorms, prepared deep-dive reports, studied analytics, and created presentations about findings to a wider audience within the editorial department (and colleagues in other areas of the company). Line edited junior editors' trending content as needed. Regularly covered real-time events — elections, award shows, buzzy television series, red carpets, etc. — on nights and weekends. Planned, executed, and tracked POPSUGAR's push notifications. Pitched, wrote episode scripts, executed, hosted, edited, published, and promoted two weekly, beauty-focused Instagram video series. Appeared in special video projects as necessary, such as Live Holiday Gift Guides and local news appearances, and represented the company in outward-facing Sales capacities at the Newfronts, Final Fronts, and in native sponsored video projects.

San Francisco Bay Area

Produced a high volume of timely and evergreen content across the POPSUGAR network. Handled all social media scheduling and promotion for assigned site(s). Assisted during events as needed. Participated in content brainstorms. Wrote product and website copy for POPSUGAR Must Have box.

Pitched, researched, wrote, and promoted fashion/beauty content on a tight deadline. This position required SEO-optimization, social media savvy, and meticulousness to produce content that appealed to a wide readership.

Photographed and interviewed fashionable students around the UC Davis campus as a representative for College Fashionista. Edited photos and wrote weekly comprehensive articles about the latest fashion trends, designers, and alternative fashion options.

Wrote 2 blog posts and filmed/edited 2 video blogs per month about my freshman year of college for Seventeen.com; contributed ideas, content, and material (photos, etc.) for print content in Seventeen Magazine; interacted daily with readers, editors, and interns via email, social media, and telephone.