Brion Eriksen

Brion Eriksen Email and Phone Number

Founder and Principal @ Elexicon, Inc.
Byron Center, MI, US
Brion Eriksen's Location
Byron Center, Michigan, United States, United States
About Brion Eriksen

I am, above all things, a communicator. I'm experienced in communicating for and about innovation and innovators. Second, I'm an entrepreneur: I’m founder and president of Elexicon, a full-service creative agency specializing in communicating innovation through strategy, UX, development and marketing. We work with some of West Michigan’s most innovative organizations as well as clients across North America. I also serve as fractional CMO for an ed tech startup, Student Achievement Systems. Our web-based software product Pulse is revolutionizing the way educators manage student achievement in asynchronous e-learning and virtual environments. My background is in technical communications, or the art and science of explaining technical things. This evolved into starting my web design and communications agency in 1999, and a focus on user experience strategy and marketing of high-tech companies and products. Specialties: Strategic thinking, team leadership, information architecture, brand architecture and identity systems, graphic design, user experience consulting and design, web site design and development, digital marketing, technical communications, illustration.

Brion Eriksen's Current Company Details
Elexicon, Inc.

Elexicon, Inc.

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Founder and Principal
Byron Center, MI, US
Website:
elexicon.com
Employees:
8
Brion Eriksen Work Experience Details
  • Elexicon, Inc.
    Founder And Principal
    Elexicon, Inc.
    Byron Center, Mi, Us
  • Elexicon, Inc.
    Principal
    Elexicon, Inc. Jun 1998 - Present
    Grand Rapids, Michigan, United States
    I launched Elexicon as a freelance contractor in 1998 and have steadily grown the firm into a full-service digital agency of consultants, designers and developers specializing in web strategy, digital marketing, information architecture, and application development. In addition to running the business, I personally consult with our clients on digital strategy, information architecture, user experience and creative direction. In this role over the years I have led web content teams and brand redesign efforts as an interim manager for some of our clients, helping these organizations transition to a more effective, forward-thinking approach to digital communications and marketing tools. I have also spearheaded user experience/user interface, content strategy, and usability/user research initiatives, and have led brand migration aspects of corporate mergers and acquisitions.
  • Student Achievement Systems Llc
    Fractional Cmo
    Student Achievement Systems Llc Jan 2021 - Present
    Grand Rapids Metropolitan Area
    I'm helping this exciting education technology start-up go to market and grow. Student Achievement Systems is the developer of Pulse, a SaaS solution that empowers online educators to monitor their virtual students' success with "next-best thing to walking up and down an aisle of desks" with real-time data dashboards, secure communcation tools and on-demand reporting.
  • Digital Growth Partners
    Partner
    Digital Growth Partners Jan 2020 - Jan 2021
    Grand Rapids, Michigan, United States
    DGP is your sales and marketing team for SaaS and digital products. Based on your product’s lifecycle stage, we’ll tailor an approach that begins with expert strategy and SaaS-customized digital marketing, engaging brand creative and content, continues with delightful user experience design, and ongoing metrics and optimization. In short, we'll ensure your product is built to grow and then we'll market and sell it. Our financial model hinges our success on yours.
  • Harris Corporation
    Marketing Manager
    Harris Corporation Jun 1996 - Nov 1999
    Greater Grand Rapids, Michigan Area
    In 1996 I joined CCMS, a developer of software systems for the cable television advertising industry. CCMS went through two acquisitions during my tenure, which ended around the time the firm was acquired by Harris Corporation. As Marketing Manager I managed all aspects of the company's branding and communications, including their web site and intranet, software documentation, trade shows, advertisements, and public relations. Such a broad range of marketing communications experience provided an ideal foundation for successfully starting Elexicon in 1999.
  • X-Rite
    Technical/Marketing Writer
    X-Rite Jun 1994 - Jun 1996
    X-Rite is a world-class manufacturer of quality assurance technology for color management. At X-Rite I wrote a wide range of technical and marketing publications. I also designed and illustrated many of these publications; designed the user interface graphics for software products; and wrote and programmed online help systems for the software. This experience in information architecture, hypertext development and user interface design contributed to the skill set I leveraged to successfully start Elexicon.
  • Technical Marketing, Inc. Tmi
    Writer
    Technical Marketing, Inc. Tmi Mar 1992 - Jun 1994
    TMI provided a highly skilled and specialized service of technical communications to mostly office furniture manufacturers. These communications included price lists, planning guides, assembly instructions and product catalogs. I was involved in all these types of publications as a technical copy writer.

Brion Eriksen Skills

User Experience Information Architecture User Interface Design Web Design Content Management Email Marketing Marketing Communications Creative Direction Project Management Web Analytics User Interface Strategy Web Content Web Technologies Marketing Strategy Social Media Marketing Html Entrepreneurship Interaction Design Technical Writing Graphic Design Online Advertising Graphics User Centered Design Search Engine Optimization Adobe Creative Suite Usability Corporate Branding Technical Communication Technical Illustration Iconography Brand Architecture Content Development Trade Shows User Experience Design Wireframes Content Strategy Integrated Marketing Cms Google Analytics Business Relationship Management Cross Functional Team Leadership Organizational Structure Infographics Wire Framing Seo Advertising Flash Usability Testing

Brion Eriksen Education Details

Frequently Asked Questions about Brion Eriksen

What company does Brion Eriksen work for?

Brion Eriksen works for Elexicon, Inc.

What is Brion Eriksen's role at the current company?

Brion Eriksen's current role is Founder and Principal.

What is Brion Eriksen's email address?

Brion Eriksen's email address is br****@****con.com

What is Brion Eriksen's direct phone number?

Brion Eriksen's direct phone number is +161653*****

What schools did Brion Eriksen attend?

Brion Eriksen attended Ferris State University.

What skills is Brion Eriksen known for?

Brion Eriksen has skills like User Experience, Information Architecture, User Interface Design, Web Design, Content Management, Email Marketing, Marketing Communications, Creative Direction, Project Management, Web Analytics, User Interface, Strategy.

Who are Brion Eriksen's colleagues?

Brion Eriksen's colleagues are Rahul Sharma, Margaret Murphy, Justin Proxmire, Matt Saler, Megan Bartlett, Ethan Eriksen, Hola Kola.

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