Brisa Freitas

Brisa Freitas Email and Phone Number

Fractional CMO | Scaling Direct-to-Consumer Brands from Zero to Global Reach | Building Sustainable Growth Strategies @ Surgical Data Science Collective (SDSC)
Brisa Freitas's Location
New York, New York, United States, United States
About Brisa Freitas

Hi, I’m Brisa, a passionate, data-driven marketer with over 14 years of experience helping startups and direct-to-consumer brands go from seed stage to global expansion. I specialize in stepping into early-stage companies, building sustainable marketing strategies, and guiding brands through every phase of growth.I’ve had the privilege of being the first marketing hire at multiple startups, where I’ve built and scaled marketing teams from the ground up. My expertise lies in brand strategy, retail marketing, and e-commerce growth, but what truly sets me apart is my ability to craft customized, actionable strategies that deliver sustainable results.Here’s what I do:➡️ Brand Strategy: I help you define and refine your brand’s unique voice and positioning, ensuring that it resonates with your target audience.➡️ Customer Lifecycle & Retention: I focus on building strong, long-lasting relationships with your customers, turning one-time buyers into lifelong advocates.➡️ Performance Marketing: From paid ads to influencer campaigns, I help you allocate your budget effectively to drive measurable results.➡️ Content & Social Media Strategy: I create and optimize content that drives engagement and turns followers into loyal customers.💡 Why Work with Me?Having been on the front lines of startup marketing, I understand the unique challenges brands face when trying to scale. I don’t believe in cookie-cutter strategies—each brand I work with gets a personalized marketing roadmap designed for its specific needs. My approach focuses on sustainable growth, ensuring that you’re not just hitting short-term targets but building a brand with longevity.Curious About How to Scale Your Brand?Whether you’re a solopreneur just starting out or an established e-commerce brand looking to scale, I’d love to help you create a strategy that works for your unique business. 📅 Let’s schedule a quick 15-minute call to see how we can work together to achieve your goals!

Brisa Freitas's Current Company Details
Surgical Data Science Collective (SDSC)

Surgical Data Science Collective (Sdsc)

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Fractional CMO | Scaling Direct-to-Consumer Brands from Zero to Global Reach | Building Sustainable Growth Strategies
Brisa Freitas Work Experience Details
  • Surgical Data Science Collective (Sdsc)
    Marketing
    Surgical Data Science Collective (Sdsc) Nov 2023 - Present
    Washington, Dc, Us
    Branding & user acquisition.
  • Bf Marketing
    Founder & Chief Marketing Strategist
    Bf Marketing May 2023 - Present
    At BF Marketing, we specialize in helping direct-to-consumer (DTC) brands build sustainable growth strategies that resonate with their audience and fuel long-term success. As the Founder and Chief Marketing Strategist, I am dedicated to scaling mission-driven brands by delivering tailored, data-backed solutions.What We Do:⏺️ Brand Development: Our team collaborates with founders to create a unique brand identity and craft messaging that connects with their target audience.⏺️ Holistic Marketing Strategy: We design and execute integrated marketing plans that combine paid media, influencer marketing, and content strategies, all customized to each brand’s specific needs.⏺️ Performance Marketing: We manage and optimize high-ROI campaigns across platforms like Meta, TikTok, and Google, ensuring our clients see measurable growth while maintaining a strong return on ad spend (ROAS).⏺️ Customer Lifecycle Optimization: Our team builds automated email flows and customer retention strategies to enhance engagement and boost lifetime value.Key Achievements:⏺️ E-commerce Brand Scaling: Grew an apparel brand’s monthly revenue from $5K to $30K in five months through paid advertising, social media strategy, and conversion rate optimization.⏺️ Strategic Growth: Increased a startup's sales by 145% and boosted conversion rates by 71% within three months by refining their marketing funnel and improving paid ad strategies.⏺️ Content Strategy Development: Implemented content strategies that resulted in a 200% increase in engagement and a 40% increase in follower growth for clients.Our Approach: We take a collaborative approach to marketing, working closely with our clients to ensure that every campaign, strategy, and brand message aligns with their vision. Our goal is not just to deliver short-term results but to build marketing systems that support ongoing success.
  • Zing!
    Director Of Marketing
    Zing! Mar 2022 - Mar 2023
    Bergen County, Nj, Us
    Built marketing function for a tech commerce platform that brings mobile retail directly to suburban neighborhoods. Refined brand positioning, voice, and value proposition to establish Zing Cafe as the suburban coffee spot with the quality and convenience of the city.
  • Waverly Labs
    Vp Of Marketing & Communications
    Waverly Labs Apr 2021 - Mar 2022
    Brooklyn, Ny, Us
    Built out marketing function for hardware startup that built the world's first translating earbud.Redefined brand as it transitioned from B2C to B2B model.
  • Modern Synthesis
    Marketing Advisor
    Modern Synthesis Apr 2021 - Mar 2022
    London, Gb
  • Modern Synthesis
    Marketing Consultant
    Modern Synthesis Jun 2020 - Apr 2021
    London, Gb
  • B8Ta
    Head Of Consumer Marketing
    B8Ta Jan 2018 - Mar 2020
    San Francisco, California, Us
    Own consumer marketing for retail and ecommerce. Work closely with sales, retail, and ops teams to execute marketing strategies that support brand partners' individual goals while staying true to b8ta's brand. - Own consumer brand and positioning; manage creative team to execute.- Produce all video and photo content for consumer campaigns.- Manage content marketing team responsible for social media, email, and ecommerce.- Developed in-store events process allowing for 100+ in-store events across 24 locations nationwide per year. Resulted in an average of 117% increase in store traffic during events-focused campaigns.- Managed PR on Toys "R" Us partnership announcement resulting in 1 billion+ media impressions.- Created marketing champions program; which provided professional development opportunities for retail employees interested in marketing, while allowing us to scale content and event strategies across 24 store locations nationwide.- Define and implement marketing strategy for new markets. Supported global expansion from 4 to 24 retail locations.- Own consumer messaging for brand activations such as SXSW, CES, and pop-up shops.
  • B8Ta
    Partner Marketing Manager
    B8Ta Jul 2017 - Jan 2018
    San Francisco, California, Us
  • 4Patientcare
    Marketing & Operations Manager
    4Patientcare Jan 2017 - Jun 2017
    Built in-house customer success, marketing, and sales team for a SaaS company in healthcare. Began as a one-person marketing “team” focused on email marketing, educational content creation, and building our social media community.-Managed SEM campaigns with 8x ROI.-Developed a webinar series that grew our viewership by 300%.-Created content for owned channels (blog, social media, email marketing, webinars, and seminars).-Developed and implemented customer success strategies.-Hired, trained, and managed marketing, customer success, and sales teams.-Planned and executed trade shows and other events.-Capitalized on partner relationships through co-marketing campaigns.-Lead product development of PPC services.-Owned strategy for new and existing marketing initiatives.
  • 4Patientcare
    Marketing Manager
    4Patientcare Oct 2015 - Jan 2017
  • 4Patientcare
    Account Manager
    4Patientcare Mar 2014 - Oct 2015
  • Fresh Spin Ads
    Marketing Manager
    Fresh Spin Ads Apr 2013 - Jul 2014
    Manage multiple branches of online marketing. Responsibilities include: writing blog content using SEO, managing all social media accounts, prospective client outreach, serving as client liaison, and engaging in industry related forums to drive traffic to our sites (specializing in improving website UI and marketing strategies).
  • Poetic Pictures
    Content Manager
    Poetic Pictures Jun 2011 - Dec 2012
    Implement marketing initiatives by building online presence on social media sites and establishing relationships with influential artists. Evaluating, compiling, and editing user-generated content to be published on website. Building relationships and maintaining communication channels open between featured artists, readers, and Founder. Assisting in design of website. *Initial campaign lead to international artist collaboration resulting in live exhibit in Croatia.
  • Red Carpet Society At Cornell University
    Co-Chair
    Red Carpet Society At Cornell University Apr 2008 - May 2011
    Ithaca, Ny, Us
    Plan and organize overnight visits for high school students interested in Cornell. Responsibilities include: matching visiting students with current Cornell students, leading welcome sessions and student leader panels for groups of 50 high school students, answering questions via e-mail and phone about our program, and dealing with unsatisfied parents, chaperones, and occasionally CU Police.
  • Maltz Jupiter Theatre Conservatory For The Performing Arts
    Education Intern
    Maltz Jupiter Theatre Conservatory For The Performing Arts Jun 2007 - Jul 2007
    Taught acting and dance classes to children between 8 and 12 years of age. Responsibilities include: teaching classes, supervising children during breaks, helping backstage during final show, answer questions parents may have.
  • Maltz Jupiter Theatre
    Marketing Intern
    Maltz Jupiter Theatre Jan 2007 - May 2007
    Help out in marketing department of the theater. Responsibilities include: keeping updated records of all ads, drop off flyers and posters and designated areas around town,and other administrative duties.

Brisa Freitas Education Details

  • Cornell University
    Cornell University
    Interdisciplinary Studies With Concentration In Communications

Frequently Asked Questions about Brisa Freitas

What company does Brisa Freitas work for?

Brisa Freitas works for Surgical Data Science Collective (Sdsc)

What is Brisa Freitas's role at the current company?

Brisa Freitas's current role is Fractional CMO | Scaling Direct-to-Consumer Brands from Zero to Global Reach | Building Sustainable Growth Strategies.

What schools did Brisa Freitas attend?

Brisa Freitas attended Cornell University.

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