Brita Bolane Email & Phone Number

Temecula, Ca, Us

San Diego, California

BBSI: Professional Employer Organization offering consulting services to small to medium sized businesses.Drive new business development and maintain current clients. Lead a team of 4 subject matter experts in HR, Risk and Safety, Payroll and Workers Compensation to support a large roster of clients. Accountable for professional development of personnel, financial goals, and commercialization of services.Business Advisor - Advise business owners in quarterly meetings to develop strategic plans and serve as their first point of contact to manage significant business challenges.

Greater San Diego Area

BeckWay Group: Experts that serve financial sponsors and their portfolio companies. Specializing in improving the value of privately held businesses — executing strategies and creating value by delivering full time resources, interim management, and project solutions. Maximizing impact by leveraging technology and proprietary software to deliver insights and visibility.Business Advisor - Worked on a project specific to a Silicon Valley 'unicorn' to support the company's ability to scale for growth at a rapid pace.

San Diego, California

Victory Team Apparel: Leading retailer and distributor of athletic uniforms, shoes and accessories via catalogs, e-commerce and B2B/B2C.Led strategic direction for growth planning and implementation, day-to-day operations, and commercializing the business; reported to a private equity BOD. Managed 9 direct reports, including staff of 95 year round employees. Scaled to more than double in size during high volume periods for efficient operations, logistics, services, and order fulfillment. Promoted core values, positive culture, and focused on continuous improvement.Profit and Loss Management - Developed budgets, managed expenses, maintained profitability, and achieved EBITDA goals to drive annual revenue growth.Executive Management - Sole VTA executive; attended quarterly private equity BOD meetings to define strategic projects and deliver presentations covering financial, marketing, and operations updates.Personnel Management - Directed and managed the team toward a smooth transition and integrated as new private equity ownership of the company took effect.Commercial Management - Identified and implemented new business opportunities to communicate value proposition and facilitate growth through ERP implementation, website upgrade, and new product offerings.

San Diego, California

Drove planning and implementation for strategic initiatives including growing the business year over year. Built a high performance team and managed 7 direct reports. Managed operations including 85 FTE and 100+ temporary staff.Profit and Loss Management - Developed budgets and managed expenses; accountable for P&L.Strategic Planning - Collaborated with the President to plan and execute growth initiatives; culminated in working with an investment bank to sell the company at the end of 2016 to a private equity firm for double digit multiple on EBITDA, achieving profitable exit for the President/Owner.Mergers & Acquisitions - Led M&A due diligence to acquire a competitor to expand market share.Channel Expansion - Championed e-commerce sales on amazon.com, eBay.com, and walmart.com while optimizing return on advertising spend (ROAS) on digital marketing budget.Brand Management - Created new marketing and brand strategies including maintaining intellectual property (IP) for house brands and distributed brands (Nike, Adidas, Under Armour, Asics, Soffe, Keapa, Nfinity). Spearheaded development of an e-commerce site which improved ordering efficiency and reduced costs. Built social media following, continued engagement through Brand Ambassador program, and created a digital magazine viewable via mobile app.Process Improvements - Hired SMEs to lead departments, implemented best practices and operational efficiency tools, documented SOPs, mapped business process flows, and converted call center functionality from manual to electronic order taking which decreased manpower and reduced expenses.Vendor Management - Analyzed global vendors and negotiated improved costs and delivery times.

San Diego

Hired to develop a 3-year business plan; analyzed organizational structure of the business and evaluated marketing and brand strategies. Identified company pain points and led change management initiatives.Brand Management - Established brand guidelines, calendars, social media platforms, and advertising partners.

San Marcos, California, United States

Teamwork Athletic Apparel: Manufacturer of athletic uniforms, with over 30,000 SKUs and a vast distribution client base (B2B).Managed new product concepts, created product categories, and forecasted quantities for 13 sport categories (in-stock and custom uniforms and accessories), working aggressively and utilizing problem solving to meet project schedules.Lifecycle Management - Managed lifecycle of existing products (700 styles) during a growth period.

San Diego, California, United States

Hansen Bolane Consulting: Small business productivity consulting firm focused on assisting small to medium sized companies with streamlined business processes and increased office efficiency.-Increased business opportunities for clients via process innovations and capitalizing on unrealized operating efficiencies. -Developed customized productivity products and programs for small business owners. -Expanded company marketing plan to include social networking programs with – Twitter, Facebook – HBC Blog – and Expert Contributor Articles for www.thehoneyline.com and www.ezinearticles.com.-Created and implemented workshops and speaking engagements for groups such as the National Association of Professional Organizers, Palomar Pomerado Health and California State University San Marcos.

San Diego, California, United States

Pare It Down: Professional organizing company providing project management services to residential and small business clients.-Started this company to fill a niche service, personal project manager for overwhelmed clients. -Generated over $100K in sales annually and maintained several long-term relationships.-Transferred organizing skills including project, time, electronic and contact management to over 50 clients.

Carlsbad, California, United States

Callaway Golf: One of the most recognizable brands in the golf industry, known for golf club, balls and accessories.- Championed the entire product lifecycle of all women's golf clubs. Responsibilities included market research, managing product development, forecasting, promotion, launch and market support programs.-Increased year over year sales of women's clubs by 7%. Re-positioned the brand as female-oriented and capitalized on a new growth segment in an overall flat market.-Created take-one brochures, educational videos for sales training and a website to increase awareness and drive sales. -Formed strategic partnerships with women's golf organizations to foster growth and generate new sales opportunities

Carlsbad, California, United States

-Researched all market opportunities for the golf club and ball business. Responsibilities included market analysis, competitor analysis, sales tracking and managing Voice of the Customer research.-Generated competitive analyses used to identify market growth potential.-Planned and executed surveys and monitored focus groups for product feedback.-Conducted product revenue analysis and supported product launch marketing programs.

Carlsbad, California, United States

- Generated product and market analyses based on syndicated and internal data sources. Responsibilities included market analysis, product analysis and professional tour usage analysis.- Gathered consumer and product data in the field and generated analyses.- Wrote all of the Research and Development consumer surveys.- Managed a database that captured statistical analysis of professional tour usage.

Santa Monica, California, United States

Duncan Associates: Small but highly reputable advertising agency representing nation-wide retailer Albertson's.-Developed and managed annual media plans, co-op media planning and media billing for the entire agency.-Managed over $70 million in media spending for Albertson's, including strategic planning and implementation of all broadcast media.-Developed new business proposals thru cost analysis, market research and creative merchandising of promotions.-Implemented a post-analysis system to ensure efficient and accurate media purchases; an added value to the customer.

Mba, Marketing

Bs, Business With An Emphasis In Marketing

Activities and Societies: 4 Year Full Athletic Scholarship on the Women's Volleyball teamInducted into the CSULB Athletic Hall of Fame.