Brit Ali Email & Phone Number

San Diego, Ca, Us

San Francisco, Ca, Us

I lead a team of 18 product designers and managers at Instacart, overseeing a broad scope that spans both B2B tooling and consumer-facing experiences. My team drives design for all of Instacart’s tools, along with key consumer initiatives including white-label storefronts, loyalty programs, discounts, and customer care. Focused on maximizing design impact, I emphasize scalable processes and a collaborative culture to support innovative, high-quality solutions across diverse touchpoints.

San Francisco, Ca, Us

I led a product design team of 15 at Instacart, comprising 14 product designers and 1 manager, all dedicated to creating transformative tooling experiences across the organization. With a strategic vision, I played a pivotal role in building and nurturing this team from the ground up, establishing key processes and fostering collaborative ways of working.Key Highlights:Design Excellence: Dedicated to elevating design quality, I championed the creation of Instacart’s first unified tooling design system, driving efficiency and quality gains across the organization.Strategic Leadership: Actively shaping the trajectory of design initiatives, I contributed to the organizational roadmap, aligning efforts with long-term strategic goals.Mentorship & Guidance: Committed to my team’s growth, I engaged in monthly career conversations and 1:1 sessions, providing mentorship and guidance to unlock their full potential.Org Development: Beyond day-to-day operations, I focused on organizational modeling, staffing, and hiring, creating a strong foundation for sustainable growth and adaptability.Cultural Champion: Deeply invested in team health and culture, I established the “Fun Committee” to organize celebrations and acknowledge life events, fostering a sense of belonging across the team.

San Francisco, Ca, Us

I led the product design efforts for consumer-facing experiences and retailer enablement experiences within our growth and tooling teams.Key Achievements:Strategic Design Leadership: Recognizing the need for a core usability baseline, I initiated and oversaw an end-to-end UX audit of our platform. This comprehensive audit resulted in the identification of net new roadmap initiatives, driving significant improvements in core user experiences.Cross-Functional Collaboration: Structured and facilitated numerous cross-functional workshops, fostering alignment and collaboration across teams and executive leadership. These sessions, conducted both in person and virtually, played a crucial role in driving cohesive efforts and shared understanding.Mentorship & Career Development: Actively mentored and coached my direct reports, engaging in weekly 1:1s, career pathing discussions, and performance reviews. Additionally, I piloted and successfully scaled a career pathing framework, providing a structured approach to professional growth.Cultural Promotion: Identified the importance of enhancing the team's sense of belonging. To actively promote a positive culture within the organization, I established the "Fun Committee," dedicated to celebrating team members' life events and holidays, fostering a vibrant and connected community.

Fairfax, Us

Illustrated and published children’s book "It's Time for Bed Sweet Child of Mine in 2020 in collaboration with co-founder and author, Bonnie Reading. Created our branding, designed and built our website, photographed products + children to use in promotional material. Maintain our site, manage our social media & email channels, as well as manage operations.

Fairfax, Va, Us

Founded Mischief Media, a digital agency focused on designing and developing user experiences and branding for businesses.Oversee work of multiple designers across an array of work; UI/UX design, branding, packaging design, social media strategy.

Midvale, Utah, Us

Incorporated research and testing best practices into the design org process.• Collaborated with product and engineering leadership inform strategy and drive the roadmap.• Enabled designers to contribute to their roadmaps in collaboration with product partners.Facilitated multiple XFN strategy and discovery workshops to inform the roadmap.Scaled features across platforms for Bed Bath & Beyond, buybuy BABY and Harmon from concept through handoff and implementation.• A result of design led research, launched one of the industry’s first “Grouped cart” experiences that grouped products by fulfillment, increasing comprehension of availability and pricing to users. • Launched Harmon site onto our core platform.• Launched buybuy BABY rebrand.• Launched cross brand loyalty program.• Led multiple optimizations across the shopping journey (PDP, idea boards, browse path, cart & checkout, out of stock enhancements)Improved process for project intake, kickoff, through handoff and QA, resulting in increased team efficiency, increased collaboration, and reduction of re-work.Presented at executive reviews.Actively mentored and coached my team of 7 designers in addition to weekly 1:1s, career pathing, and performance reviews. Partnered with a university, resulting in a talent pipeline of early career professionals. • Partnered with a UI/UX program at a university to oversee a class project. • Volunteered for portfolio reviews for students.

Bethesda, Md, Us

As one of the founding members of the team, I hired and grew our product design team to around 14 designers, 7 of which I managed.• Actively mentored and coached my directs in addition to weekly 1:1s, career pathing, and performance reviews. • Identified gap in user experiences for merchandised campaigns, and established a team dedicated to content strategy + ux + creative asset creation. Established digital design standards and first ever design system; scaled across product design and creative marketing teams.Oversaw rebrand across digital properties, from early design exploration, through launch plan and success measurement.Worked with engineering leadership to re-platform, increasing performance and setting the groundwork for scalability of future design system changes.Established and scaled adoption of process for using data, research, and testing to validate design decisions.Partnered with a university, resulting in a talent pipeline of early career professionals.• Established first UI/UX internship program, resulting in full time hires.• Partnered with a UI/UX program at a university to oversee a class project.• Volunteered for portfolio reviews for students.Led strategy and oversaw execution of product launches in addition to optimizations.• Launched in-house nationwide Same-Day delivery program, exceeding sales goals.• Launched curbside pickup program with record turnaround during the pandemic, preventing store closures.• Launched our first digital first cross department campaign - Legends of Wine.• Partnered with product, eng and merch to launch and scale re-usable CMS components.• Optimized multiple experiences through usability testing, A/B testing across browse, account, checkout, add to cart, resulting in increased conversion and RPV.Collaborated with product and engineering leadership inform strategy and drive the roadmap.Presented strategy and facilitated workshops with executive participation.

Bethesda, Md, Us

Bethesda, Md, Us

Mclean, Va, Us

Established process, created standards for deliverables, created templates that were scaled to the org to increase team efficiency. Led experiences for responsive web, native Android & iOS applications, web apps, experimental design, and experiential retail. Launched multiple new products in addition to redesigns of existing experiences. Client list included: 4-H, 1-800 PetMeds, Carbon Black, HMS Host, Hyundai Financial Services, SGS, Sterling Vineyards, St. Lukes Hospital, Under Armour.

Denver, Colorado, Us

Contributed to UI/UX design for the launch of “Plenti”, a cross-retailer loyalty program by American Express.Created wireframes, visual design, prototypes, animation, style guides and documentation for various clients including American Express, Herff Jones, and Honeywell.

Denver, Colorado, Us

Rochester, Ny, Us

Created designs for various visual design and 3D design projects.

Rochester, Ny, Us

Designed logos, visuals, print material, websites for housing and dining locations at RIT.

New York, Ny, Us

UX and visual design for client and internal projects.