Brit Ali Email & Phone Number

San Diego, CA, US

San Francisco, CA, US

I lead a team of 18 product designers and managers at Instacart, overseeing a broad scope that spans both B2B tooling and consumer-facing experiences. My team drives design for all of Instacart’s tools, along with key consumer initiatives including white-label storefronts, loyalty programs, discounts, and customer care. Focused on maximizing design impact.

San Francisco, CA, US

I led a product design team of 15 at Instacart, comprising 14 product designers and 1 manager, all dedicated to creating transformative tooling experiences across the organization. With a strategic vision, I played a pivotal role in building and nurturing this team from the ground up, establishing key processes and fostering collaborative ways of.

San Francisco, CA, US

I led the product design efforts for consumer-facing experiences and retailer enablement experiences within our growth and tooling teams.Key Achievements:Strategic Design Leadership: Recognizing the need for a core usability baseline, I initiated and oversaw an end-to-end UX audit of our platform. This comprehensive audit resulted in the identification of.

Fairfax, US

Illustrated and published children’s book "It's Time for Bed Sweet Child of Mine in 2020 in collaboration with co-founder and author, Bonnie Reading. Created our branding, designed and built our website, photographed products + children to use in promotional material. Maintain our site, manage our social media & email channels, as well as manage operations.

Fairfax, VA, US

Founded Mischief Media, a digital agency focused on designing and developing user experiences and branding for businesses.Oversee work of multiple designers across an array of work; UI/UX design, branding, packaging design, social media strategy.

Midvale, Utah, US

• Incorporated research and testing best practices into the design org process.
• Collaborated with product and engineering leadership inform strategy and drive the roadmap.
• Enabled designers to contribute to their roadmaps in collaboration with product partners.Facilitated multiple XFN strategy and discovery workshops to inform the roadmap.Scaled features across platforms for Bed Bath &.
• A result of design led research, launched one of the industry’s first “Grouped cart” experiences that grouped products by fulfillment, increasing comprehension of availability and pricing to users.
• Launched Harmon site onto our core platform.
• Launched buybuy BABY rebrand.

Bethesda, MD, US

• As one of the founding members of the team, I hired and grew our product design team to around 14 designers, 7 of which I managed.
• Actively mentored and coached my directs in addition to weekly 1:1s, career pathing, and performance reviews.
• Identified gap in user experiences for merchandised campaigns, and established a team dedicated to content strategy + ux + creative asset creation. Established digital design standards and first ever design system.
• Established first UI/UX internship program, resulting in full time hires.
• Partnered with a UI/UX program at a university to oversee a class project.
• Volunteered for portfolio reviews for students.Led strategy and oversaw execution of product launches in addition to optimizations.

Bethesda, MD, US

Bethesda, MD, US

Mclean, VA, US

Established process, created standards for deliverables, created templates that were scaled to the org to increase team efficiency. Led experiences for responsive web, native Android & iOS applications, web apps, experimental design, and experiential retail. Launched multiple new products in addition to redesigns of existing experiences. Client list.

Denver, Colorado, US

Contributed to UI/UX design for the launch of “Plenti”, a cross-retailer loyalty program by American Express.Created wireframes, visual design, prototypes, animation, style guides and documentation for various clients including American Express, Herff Jones, and Honeywell.

Denver, Colorado, US

Rochester, NY, US

Created designs for various visual design and 3D design projects.

Rochester, NY, US

Designed logos, visuals, print material, websites for housing and dining locations at RIT.

New York, NY, US

UX and visual design for client and internal projects.