Digital Marketing and Content Creation• Oversee a team of 6 to execute all marketing projects • Strategising marketing plans to gain more traction, evaluating event invites for promotional activities, reviewing centre performance and recommending marketing plans accordingly • Social media management of campaigns on IG, FB, and TikTok - conceptualised social media calendar and delegated designers with promotional material tasks to boost interactions: Increased following by 28.4% on Instagram • Go-to copywriter for all marketing assets: printed materials, ads, website meta descriptions included• Management of Facebook Ads to promote events and exclusive promotions, overseeing all campaigns; launched 14 campaigns with the objective to generate leads • Exclusive month-long promotional campaign for an outlet led to 20% increase in enrolments and 56.7% increase in trial sign ups • Reduced cost per conversion by 71% (lead generation) • Compilation of reports and ad spend to present to Senior Directors• Discussion on strategies to improve ad optimisationEvent Management • Liased with 18 malls to leverage on publicity platforms for Aureus events (open houses/roadshows)• Planned open house programme with activities for trial generation and engagement, gaining traction for lead generation• Coordinated for pop-up events at various malls to generate trials, strategising exclusive promotions at each event • Coordinated for a total of 16 open house events to encourage trial and enrolment generationLiased with centre managers to prepare for event and arranged delivery for any inventory, vendors, and stocks required • Preparing marketing assets to be posted on social media, physical posters, and mall publicity materials by coordinating with designers • Drafted proposals for cross-promotional opportunities with malls and potential partners

Spearheaded Drip Campaign content to drive trial sign-ups and enrolments• Create drip campaigns that follow along the customer journey and encourage conversions depending on the customer stage (for e.g., encourage trial bookings for new potential customers signing up for interest, encourage enrolment conversions); conceptualised dynamic content and create copies • CTO rates ranges from 57% - 59% within the first 2 months, engaging with 4.5K audience Company’s Go-to Copywriter for Marketing Materials • Oversee written materials and proofreading including teacher profile writeups on marketing material, brochure pamphlets, and referral programme website Conceptualised Content for Social Media and writing compelling social media copies • Kickstarted the social media teacher feature campaign + event highlights, building on the awareness phase on the marketing funnel, increasing engagement rates by 160% and reach by 64.3% within the last quarter of 2022

Company's Go-to Copywriter •Wrote an average of 8 blogs per month across 4 companies, generating 5-9% CTR •2 SEO-driven blogs per month •Backlink building via liasing with PR fir •Preparing emails to liase with vendors and copies for pitch decks •Revamped Pivot Tree's website with new, engaging, and concise copies •Wrote a press release about company emerging from pandemic woes •Writing compelling captions for social media •Vetting through and copy-editing captions in Singapore and Malaysia •Overseeing intern in all content creation material •Prepared company description writeups for award applicationsEvent Management •Spearheaded company's first internal event, coordinated with emcee and appointed PICs for tasks•Planned event flow, stage directions, and award ceremony for employees •Prepared mass communication materials and script for emcee •Managed and delegated tasks for intern to executeDigital Marketing •Liasing with ad vendors and compiling quotations •Increased optimisation levels on Google Ads to 94% across local and regional campaigns•Increased CTR by 0.98% and 3.26% on Google Search Ads for Pivot Tree and PieStudio websites respectively over 4 months •Started initiatives to grow Pivot Tree's LinkedIn account within a month; drove engagement rates by up to 37.29% in 6 months with content

• Writer and Researcher Traineeship Programme• Wrote scripts for MOE, MINDEF, and Singapore Polytechnic videos• Spearheaded an in-house pilot project • Developed concept proposals and content strategy• Sourced for potential profiles willing to collaborate on project• Prepared introduction decks and FAQs for potential profiles and deconflicted schedules with them• Through communications materials, increased engagement rates by 50% • Researched on competitors in the market• Wrote scripts and pitched to profiles original stories: 3 successful pitches • Managed timeline of story conceptualization in collaboration with Directors and Producers

• Copywriting Duties; writing a press release about the Mapletree-TENG Academy Scholarship,• Preparing write-ups for marketing collateral, including information boards for events and description of TENG's Singa Lion figurines• Creating a social media marketing plan for one of TENG's concerts at VivoCity • Managing Facebook Ads• Seeking vendors and liasing with them for a donors' gift project • Handling social media posts on Instagram and Facebook • Taking minutes during meetings• Front-of-house duties for a book launch event

• Writing short articles for company's Events Page • Creating Job Ad Postings • Article auditing on company's websites in Southeast Asia • Preparing company events with Marketing Team

Communicating with customers regarding delivery services, pitching to customers on products, stock taking. Interacting with customers with different demands equipped me with interpersonal skills.