● Unify Winmo’s promotion plan to prospects and new customers to deliver monthly focus throughout the year. Examples include ebook promotions, feature launches, and focuses on problems we solve.● Develop and execute high-impact, integrated B2B demand generation programs to achieve revenue and pipeline goals. ● Create quarterly plans with itemized monthly promotional focus unified across Email Marketing, PPC, Website/Blog, Social Media, In-Product Messaging, and Partner Channels.● Work cross-functionally across the marketing organization as well as sales and other teams to design and orchestrate impactful, targeted marketing campaigns.● Manage and build a team by coaching and developing existing members and closing gaps where needed through the acquisition of new team members.● Build and implement marketing campaigns strategy — understand key partnerships within the organization to drive the full funnel of customer acquisition.● Oversee campaign calendar and communicate to the marketing team and larger organization using Hubspot, Salesforce, and Asana.● Drive development and execution of integrated marketing campaigns that contribute to sales pipeline and new customer acquisition - including content creation, email marketing, website copy, and landing pages, webinars, sales enablement, and digital advertising and social media using Hubspot, Canva, Adobe Suite, and Unbounce.● Guide efforts to create standardized marketing reporting and dashboards, presenting performance to the marketing department as well as stakeholders throughout the company.● Collaborate with marketing operations to build and execute marketing campaigns and programs, conduct A/B testing, analyze, and optimize campaigns to ensure strong ROI.

● Constructing comprehensive marketing strategies that drive results across email marketing, PPC, and other digital channels.● Developing innovative visual assets for campaigns across the marketing department and other departments within the company. ● Completely owning email marketing channel strategy from conception to launch, working with VP of Marketing and Demand Generation Director to leverage existing content and marketing assets into email copy that delivers conversions.● Overseeing and leading energized campaigns to build out a strategy for hitting future growth plans.● Identifying net new audiences that are a good fit for Winmo’s overall development and implementing campaigns to engage and nurture across various digital channels including email marketing and Google Ads.● Analyzing and reporting marketing investments, ROI and continuously optimizing marketing spend and mix.● Demonstrating a deep understanding of target markets and buyers in order to engage the right people in the best possible way to achieve tangible results.● Analyzing and reporting on the KPIs for all programs and initiatives within the Marketing department using SalesForce and Hubspot.● Designing and tracking comprehensive metrics reports and advising on the effectiveness and future direction of lead generation marketing campaigns and spending within the Marketing department.● Utilizing and enhancing all digital marketing channels to include PPC, SEM, SEO, email, content syndication, lifecycle marketing, and webinars.

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● Website optimization including A/B testing, email collection, landing page creation/customization● Implemented digital marketing campaigns on paid and earned social, direct response, email, and other channels● Designed, built and optimized our marketing automation and lead nurturing processes through email, content, and social channels● Established closed-loop analytics with sales to understand how our inbound marketing activity converts to customers, and continually refine campaigns to improve results● Grew new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content ● Analyzed and extracted meaningful marketing insights from various channels and analytics platforms● Collaborated to disseminate content to meet objectives, including but not limited to case studies, infographics, videos, reports, white papers, etc.● Oversaw campaign pacing and optimize to campaign KPIs

● Collaborated with the Marketing Director to maintain and execute marketing strategies for 4 unique events with 10,000+ attendees● Executed product and service marketing campaigns across brands in exhibitions, conferences and the digital space● Created and deployed targeted email campaigns to lists of 50K+, created new landing pages and websites and created new show strategies to diverse attendee audiences● Assisted in the development of an annual marketing plan in conjunction with key departments● Conceptualized, deployed and measured re-targeted ad campaigns to reactivate attendees and register for new events● Executed all campaigns for exhibitor and visitor promotion, including email, digital marketing, events, education and print● Provided full reporting, analyses and interpretation of results to inform shared strategies supported by analytics across multi-channel campaigns● Managed and created all media and publication deliverables for B2B and B2C events● Monitored and evaluated key performance targets using Salesforce and Google Analytics● Key event impact included EMS Today, Coffee Fest Chicago, Philadelphia Gift Show and Florida Restaurant & Lodging Show

● Designed, constructed and distributed innovative marketing and media campaigns to promote brand awareness, business development and client retention● Constructed and launched engaging email marketing campaigns along with analyzing campaign performance using A/B testing and suggesting improvements ● Organized and utilized analytical data from various social media accounts and email campaigns using Google Analytics● Identified target audience and growing our B2B customers and brand awareness● Scheduled and organized distribution of captivating content on various social media platforms and website content● Created internal and external marketing material such as: annual reports, artwork, books and their covers, menu inserts, brochures, logos, signs, stickers, tee shirts, web pages and other branding and communication materials for the company and some of the top 50 quick serve restaurants in the industry

● Researched, created and distributed effective marketing and informational collateral to acquire prospective families and students at festivals and recruitment events ● Created promotional classroom videos for the Naver platform ● Crafted diverse and challenging curricula and conducted lessons through skill-building activities across three areas of language, including speaking, reading and listening, for students ages 4-12● Targeted confidence, perception, vocabulary building, pronunciation and grammar improvement in lesson plans and activities● Leveraged textbooks, worksheets, games and visuals during instruction to assist in the improvement of reading, writing, speaking and listening skills● Instructed students across multiple mediums, such as textbooks, worksheets, games, and visuals to help improve reading, writing, speaking, and listening skills.