Brit Gould Email & Phone Number

California, United States

Emeryville, California, Us

San Francisco, Ca, Us

iRhythm is a digital health provider transforming healthcare by disrupting the way cardiac arrhythmias are clinically diagnosed.

Pleasanton, California, Us

Growth stage medical device company that develops and markets coronary and peripheral angioplasty balloons.Hired to build the under-developed marketing function to drive revenue growth and launch new products. Collaborated with internal and external partners on areas such as product development, demand generation, sales enablement, forecasting, PR, agency relationships, conference presence and media. Organized, planned and facilitated the national sales meeting.• Instrumental in growing U.S. revenue 3X and increasing market awareness by repositioning and improving messaging, expanding the company’s presence at industry conferences and symposia and establishing relationships with KOLs and authors to secure earned media.• Through product repositioning and differentiated messaging, influenced physicians to choose the company’s flagship product despite a 6X higher price point than leading competitors and with limited clinical evidence.• Maximized sales reps’ efforts by introducing tools and programs that enabled them to target and influence customers.• Improved product credibility and market exposure by initiating a KOL program and instituting an advisory board that facilitated professional networking and peer-to-peer speaking opportunities.• Established VIP visits with key targeted customers to enable dialogue, build credibility and strengthen partnerships.• Re-negotiated a distribution agreement with Cordis, which delivered incremental revenue growth of 50%.

Series C medical device start-up that pioneered a novel device, non-drug solution to treat severe and disabling headache.As the first dedicated commercial hire, led European go-to-market strategy and execution. Managed contractors and outside vendors. Created and managed the marketing budget.• Leveraged clinical evidence and KOLs, and created opportunities through congress symposia, physician education programs and regular earned media coverage to shift physician attitudes and generate demand.• Launched patient programs including PR and earned media, educational events, a patient ambassador program, digital marketing and partnerships with patient advocacy groups that increased patient flow to clinics and conversion of appropriate patients.• Partnered with key members of the sales team to create market-entry opportunities in Germany, Denmark and Sweden and to close deals with large and strategic accounts.• Developed a referral physician program that increased patient flow and visibility and generated additional demand.• Gained company recognition and exposure through awards including FierceMedicalDevices Fierce 15 (2012), Cleveland Clinic Innovation Award (2013), Red Herring Top 100 North America Tech Startup (2013), Medical Design Excellence Awards finalist (2013).

Marlborough, Ma, Us

Fastest-growing division of Boston Scientific with annual sales of more than $400M.During tenure, held positions of increasing responsibility and scope within product management and product marketing. Built and led a team of marketing and product professionals who created the roadmap and launched new products for the pain management franchise.• Led a new product platform from concept through global go-to-market planning, the division’s largest launch, which contributed 20% growth in the first year, drove the company to the #1 market position and facilitated continued growth within a highly competitive market.• Ensured greater alignment with market needs by shifting the team’s work to a customer-based focus.• Stabilized the product management group and improved retention of key talent by aligning work with employee skills, empowering decision making, recognizing staff successes and focusing on team member development.• Streamlined procedures to improve speed to market after regulatory approval from four weeks to one day.• Selected for the inaugural Leadership Academy and to serve on the first companywide Marketing Excellence Council.• Co-invented three issued patents and four additional patent applications.

Milwaukee, Wi, Us

Manufacturer of industrial power transmission products.• Analyzed lagging brands from top five product groups. Recommended strategy changes to senior management.• Managed customer satisfaction study and monthly sales and operations planning reports.

Start-up provider of turnkey database software for embedded systems.• Identified market opportunities, defined first product and its specifications.• Led initial 7-member team of software and quality assurance engineers to deliver first product line.• Managed customer relationships. Won sale to first customer for use in Acura cars.

Armonk, New York, Ny, Us

Corporate PC division.• Designed, developed and launched multiple first-in-class differentiated solutions in a commoditized market.• Improved operational excellence by improving time-to-market by more than 30%.• Outstanding Technical Achievement Award.• Co-inventor of 5 patents.

Master Of Business Administration, Marketing, Management & Strategy, Biotechnology Management

Master Of Engineering Management, Product Development And Innovation, Operations

Master Of Engineering, Electrical Engineering And Computer Science

Bachelor Of Science, Electrical Engineering And Computer Science

High School