Brit L. Hansen Email & Phone Number

Columbia, Maryland, United States

Center Valley, Pennsylvania, United States

My first year was defined by consistently exceeding expectations. I not only surpassed my quota by an impressive 104% but also spearheaded the launch of the activL Next Gen Instrumentation, showcasing my initiative and ability to bring projects to fruition. This dedication to accountability also extends to regulatory compliance, having meticulously completed all activities required for 510k approval, including new documentation, SAP setup, and requisite change controls.My commitment to continuous learning ensured a deep understanding of the product, its clinical applications, and market dynamics. This knowledge allowed me to become a certified activL trainer for clinical support, empowering me to share my expertise for the team's benefit. As well as, support certification trainings for ~40 surgeons annually. Building strong relationships remains a key focus, as evidenced by the rapport I fostered with crucial customers like distributors and surgeons.Furthermore, my reliability and dedication to delivering on commitments are reflected in completing the 2023 Marketing Communications Plan, encompassing podcasts, advertisements, and digital campaigns. I consistently go the extra mile, as demonstrated by assisting colleagues with digital marketing strategies, including a successful 3-month Google Ads campaign (11% CTR, 213,500 impressions, 31,600 clicks) and Becker's Text Ad campaign (1.22% CTR, 41,450 impressions). Beyond my individual contributions, I actively championed an inclusive environment for R&D colleagues, fostering a sense of belonging and collaboration.

Phoenixville, Pennsylvania, United States

Established the company's first dedicated marketing manager role, spearheading all content creation, campaign management, and data analysis across various channels: account-based marketing, social media, Google Ads, website, tradeshows, and direct mailings. Owned the Boehringer Laboratories brand, ensuring consistent messaging and positive brand perception for the company and its products.Doubled as Event & Logistics Coordinator, managing both national and local tradeshows, company-hosted private events, and internal events. Additionally, I partnered with New Business Development to craft compelling sales collateral, including naming, positioning, and value-added messaging for product pilots.Demonstrated initiative and adaptability by creating, hosting, and producing the company's "BoehringerTalks" podcast. Furthered digital marketing proficiency by independently mastering Adobe Creative Suite (Photoshop, Audition, InDesign, Illustrator, Premiere Pro). Championed customer satisfaction by collaborating with Customer Service to address live customer inquiries via website chat.

Audubon, Pa

Managed the rebranding integration of StelKast following its acquisition by Globus Medical. This included creating new web pages, marketing collateral, and tradeshow materials to ensure a seamless brand transition.Contributed to the product development of next-generation joint replacement devices designed for compatibility with a surgical robotic platform, demonstrating my ability to adapt to new technologies and integrate them into existing product lines.Ensured a smooth inventory transition by assisting with the transfer of StelKast products from their headquarters to the Globus Medical warehouse, exhibiting my operational skills and ability to manage logistics during a critical phase of the acquisition.Proactively acquired in-depth knowledge of both knee and hip replacement products, showcasing my dedication to continuous learning and understanding the broader industry landscape.

Audubon, Pa

Spearheaded a team of seven Product Managers focused on messaging and developing HEDRON, a line of 3D-printed interbody fusion devices. This leadership role demonstrates my ability to manage and motivate a team to achieve common goals.Played a key role in the successful market launch of SintrOS™ Surface Technology by contributing to its development and leading its go-to-market strategy. This highlights my ability to manage projects from conception to execution.Developed and implemented two comprehensive webinar programs to educate sales representatives on selling new device technologies. These programs targeted 29 territories, demonstrating my ability to scale training initiatives across a global audience.Achieved rapid market penetration by successfully launching a second device within eight months of the previous one in both domestic and international markets. This showcases my focus on results and ability to drive revenue growth.Pioneered the company's first portfolio-based marketing strategy for responsible devices, demonstrating my innovative approach and ability to identify new marketing opportunities.Managed a significant product platform with a $41 million annual sales volume, highlighting my strong financial acumen and ability to oversee large-scale operations.Committed to continuous learning and development by participating in multiple Product Manager training programs. This experience allows me to stay current with industry trends and best practices. Furthermore, I mentored new Product Managers, fostering a knowledge-sharing culture within the team.

Audubon, Pa

I possess strong leadership skills, which is evident in my role leading extensive product training sessions for domestic and international sales representatives. These sessions equipped over 110 participants annually with the knowledge and tools to sell our products effectively. Furthermore, my ability to quickly grasp new information and navigate projects was showcased when I successfully launched a new device within just one week of assuming project responsibilities.My commitment to product success further highlights my contributions to securing FDA approval for two spinal devices. This achievement involved meticulous attention to detail and a deep understanding of regulatory requirements. Beyond launching new products, I effectively managed the daily operations of existing products. This included training sales representatives, ensuring marketing collateral remained up-to-date, identifying new product opportunities through market research, managing inventory, and serving as the primary point of contact for both sales representatives and surgeons. This well-rounded skillset demonstrates my ability to manage all aspects of the product lifecycle.

Audubon, Pa

I spearheaded developing and releasing the company's first Anterior Cervical Discectomy and Fusion (ACDF) patient brochure. This initiative fills a critical gap in patient education materials, empowering patients to make informed decisions about their spinal health.My ability to manage product transitions was evident in the successful launch and ongoing support of new device options and a product swap-out for both US and international sales forces. This experience demonstrates my understanding of the complexities of introducing new products to the market while ensuring a smooth transition for existing users. By effectively communicating product benefits and addressing any concerns, I helped sales teams confidently introduce these new offerings, ultimately driving sales growth.

Perkasie, Pa

Perkasie, Pa

Master Of Business Administration - Mba, Corporate Innovations And Entrepreneurship

Certificate, Digital Marketing

Bs Textile And Apparel Management, Supply Chain Management

Activities and Societies: Delta Delta Delta Epsilon Eta Founding Member, Circle K International Historian

Bs Textiles Technology, Biomedical Textiles

Activities and Societies: Undergraduate Research, assistant: Mechanical Behavior of Electrospin Poly (L-lactic-co-e-caprolactone) (PLCL).