I assist in comprehensive strategies to enhance program enrollment and foster strong community and industry connections. My role involves:Strategic Outreach and Marketing: Collaborating with EU leadership to identify and target potential agencies, businesses, alumni, and regions. Developing and managing dynamic outreach and marketing plans to boost student engagement and enrollment for both credit and non-credit programs.Engagement and Representation: Scheduling and conducting visits to various entities, including businesses, military facilities, and community events, to expand our reach and build local and regional partnerships.Prospective Student Support: Overseeing communication campaigns, application support, and information sessions. Providing prompt and effective responses to prospective students, ensuring they receive all necessary guidance from initial interest through to enrollment.Relationship Management: Representing the university professionally, maintaining strong connections with community, industry, and internal stakeholders. Delivering impactful presentations and staying current with industry trends to enhance outreach efforts.Student Services and Retention: Working with the team to support current students through structured communication, coordination with campus resources, and ensuring a seamless transition and ongoing support throughout their academic journey.Project Management: Working with the team and student assistants on creative marketing assets to help promote our programs, along with growing our following for our social media accounts to create a community with current students and awareness with students who want to learn about CSUCI.My approach integrates creative marketing, strategic outreach, and dedicated student support to drive program success and build meaningful connections.

In this role I am in charge of:Prospective Student Support: Overseeing communication campaigns, application support, and information sessions. Providing prompt and effective responses to prospective students, ensuring they receive all necessary guidance from initial interest through to enrollment.Relationship Management: Representing the university professionally, maintaining strong connections with community, industry, and internal stakeholders. Delivering impactful presentations and staying current with industry trends to enhance outreach efforts.Student Services and Retention: Working with the team to support current students through structured communication, coordination with campus resources, and ensuring a seamless transition and ongoing support throughout their academic journey.My approach integrates creative marketing, strategic outreach, and dedicated student support to drive program success and build meaningful connections.

Project Management Guidance: Provide expert advice to students on managing projects efficiently, including planning, execution, and monitoring, to ensure successful outcomes.Data Analysis and Storytelling: Teach students how to analyze data effectively and translate insights into compelling narratives for clients, enhancing their ability to make data-driven decisions.Critical Design Feedback: Offer constructive feedback on design work, focusing on improving aesthetics, functionality, and alignment with project objectives.Digital Marketing Strategy Development: Guide students in crafting comprehensive digital marketing strategies, covering key areas such as social media, Google Search, Display Ads, and YouTube Ads.Campaign Implementation and Optimization: Assist in the execution of digital marketing campaigns across various platforms, ensuring strategies are effectively implemented and optimized for maximum impact.

Helping businesses with marketing needs, whether it's market research, content creation, or copywriting.

Clients worked with: • Image Motorcycle, CI Solutions, Master of Science in Computer Science CSUCI.Accounts and brief descriptions: (5 total)• Image Motorcycle- Social media kit with instructions on how to use the social media kit/templates, a generic content calendar to schedule posts, 7 Facebook & Instagram templates, and 2 templates/storyboards for YouTube videos. • Adobe Design Pathway (3 times)- Led the team to learn marketing and design basics through the Adobe Suite. Held brainstorming exercises and encouraged feedback with each other to learn the art of giving and receiving feedback for design work.• Master of Science in Computer Science CSUCI- Planning stage of market research. Scheduled a meeting with the team and client to figure out the client's needs. Led a team to do competitor research, a journey map, and analyze what we found to help us create the survey questions and focus group script to help solve the client's problem. Then create a landing page to share the survey with people to have engagement with the survey hopefully and sign up for a focus group.Skills learned through the role:• Schedule meetings with clients to discuss their needs as a team, lead team brainstorming sessions, direct creative decisions, and deliver projects.

Clients worked with:• CSUCI, The Trade Desk, HubSpot, Yardi, CI Solutions.Accounts and a brief description: (8 total)• Plot-a-Thon 2021- Brand style guide, flyer design, content creation, content calendar (Feb.1st-Mar.12th), caption copy, and 4 badge designs.• Plot-a-Thon 2022- Flyer designs, content creation (35 posts), content calendar (Oct.11th-Mar.11th), caption copy, and 8 badge designs.• CI Solutions Branding - Logo design and color scheme.• CI Solutions: Level Up- Create 10 graphics for levels with the internal training program.• Adobe Pathway- Design training with Adobe Creative Cloud using Adobe Illustrator, Photoshop, and InDesign to create a brand style guide, logo, flyer, brochure, and final presentation.• The Art Process- Social media kit includes instructions on how to use social media kit, research, content templates, and a general content calendar.• HubSpot Training Pathway- Using HubSpot to create a landing page, intake form, workflow/workflow analytics, 1 email/analytics.•The International Association of Management Spirituality and Religion (IAMSR)- After research created a social media kit with instructions on how to use the kit, job description, general content calendar, and 3 templates for Facebook, Instagram, and LinkedIn. Skills learned through the role:• How to listen to a client and create an image or story they are trying to convey through the design. Along with basic design principles in branding, social media templates, and website/landing page designs.

Clients worked with:• Market Researcher: Master of Science in Computer Science CSUCI, CI Solutions, The International Association of Management Spirituality and Religion (IAMSR).Account and a brief description: (3 total)• Masters of Science in Computer Science CSUCI- Planning market research stage. Helped the team edit and brainstorm questions to ask the target markets in the survey and focus group script. •Naming MI- This is where we analyzed data gathered from the previous team by surveys and focus groups to name our agency. Once we gathered the data, we concluded with the name CI Solutions.•The International Association of Management Spirituality and Religion (IAMSR)- Gathered competitor research and analyzed our findings to help create their social media kit.Skills learned through the roles:• Market Researcher: Competitor analysis/research, journey maps, creating surveys (Qualtrics), holding focus groups, and analyzing data.

Worked with a team of servers to set up the seating arrangements for the event, then helped out in the kitchen with any food preparation, and ended the night by serving the wonderful appetizers and the main course with table service.

I was able to learn and work on creating customized graphics and copy for digital ads and organic posts, scheduling content on social media software, writing Search Engine Optimized blog articles, uploading content to WordPress, conducting market research, monitoring and responding on social media channels, and providing community engagement.I specifically designed 19 posts and captions for the Woodland Hills Magazine and focused on all of Galaxy Theatres' 15 locations' social media accounts to engage with their community.