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Communications and Marketing ProfessionalAccomplished communications and marketing professional with over 15 years experience in the marketing and public relations industry. Specializing in innovative and creative approaches to strategic development with a passion towards brand stewardship, business development and media relations. Very strong organizational and people skills. Known for maintaining excellent client and partner relationships.
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Operating PartnerAgency Atlas Mar 2024 - PresentCalgary, Alberta, CanadaThe marketing division of Tenacra BellCat (BellCat), was acquired by Agency Atlas in March of 2024, adding strategic development, marketing technology, public relations, and influencer management to the ever growing Agency Atlas resume. Britney oversees the day to day client operations of Agency Atlas, leading strategic client brand development for multiple clients including:- S&P Global- Peloton Global- Benevity- Royal Conservatory of Music- George's Cream- Preventous Group of Companies- Psygen- Brookfield- Future Scale X- And more. -
Vice President, MarketingTenacra Sep 2022 - Feb 2024Calgary, Alberta, CanadaAs Vice President of Marketing Services at Tenacra BellCat, Britney Wilson led the integration of technology and marketing strategies for a software development and marketing agency renowned for its proprietary land management software, PALMS, pivotal for the Trans Mountain Pipeline Project. Britney played a key role in merging her agency, BellCat, with Tenacra, creating a hybrid agency that combined tech innovation with creative marketing. She guided client engagement for major North American brands enhancing efficiencies and driving global marketing efforts. During her time with Tenacra BellCat, the team serviced multiple clients including:- MLB- TransMountain Pipeline Project- SoftChoice- Royal Conservatory of Music- CDN Controls- Checker Cabs- Decibel Cannabis- And more. -
Director, Strategy And CreativeElevator Jan 2020 - Sep 2022Toronto, Ontario, CanadaLeads the agency's award winning client strategy and creative direction along all accounts while managing internal teams. Acts as senior client lead amongst a number of accounts including:- Fireball (Sazerac Brands)- Rocky Mountain Soap Company- Purdy's Chocolatier - Chatters- Canopy Growth Corporation (Tweed, Tokyo Smoke)- Preventous Cosmetic Medicine- and more. -
Manager, Western CanadaElevator Oct 2018 - Jan 2020Calgary
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Communications And Marketing ManagerGreat Events Group Jul 2015 - Jul 2018Calgary, Canada AreaManaged the marketing and communications strategies for one of Western Canada’s largest food and beverage holding companies. This position lead a communications team of four people through developing and executing business and PR plans for client acquisition, retention and reputation for the holding companies 12 businesses• Build and execute marketing and communications plans across all businesses• Create innovative and cutting edge business strategies and proposals to attract new and retain current clientele• Develop and manage the business’ brand reputation through visual re-launch, creative execution and public relations management• Lead an effective execution team to increase efficiency and bottom-line results• Build strong relationships with YYC influencers and business media • Lower marketing budgets by studying traditional and digital ROMI and creating cost effective execution plans that appeal to targeted audiences -
Communications AdvisorCanadian Tire May 2014 - Jul 2015Calgary, Canada AreaWorking in a leading capacity for both external and internal communications for the CTC Mark's banner, I have had the opportunity to work on, develop and project manage first class public relations and marketing campaigns. ∙ Develop and manage public relations and event campaigns that enhance business priorities∙ Liaison with media groups across Canada including national publications and business outlets∙ Integrate the Mark's banner with all Canadian Tire Corporation business units∙ Create internal processes to enhance marketing efficiency∙ Work with external agencies to enhance the Mark's brand and develop external media relationships -
Community Relations CoordinatorCanadian Tire Dec 2012 - May 2014TorontoOperating as an event liaison for all external community facing events. Taking charge of event management and activation, as well as community development and metrics for the overall Canadian Tire Corporation community engagement strategy.• Develop and execute activations that align with the company’s community brand.• Manage positive experience for executives and guests at community-hosted events.• Integrate strategic metrics to measure community impressions and brand goodwill for internal and external community relations activations.• Aggregate benchmark community investment data across the entire Canadian Tire Family of Companies.• Monitor and react to opportunities to showcase Canadian Tire Corporation in the external community.
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Sponsorship & Events CoordinatorCanadian Tire May 2012 - Dec 2012Toronto, Canada AreaThis position engages within the Sponsorship Events team to develop, plan, coordinate and execute customer-focused events and related activities for Canadian Tire's company-wide sponsorship strategy.• Executed the planning, creation, and activation of multiple events across a wide range including media product showcases, Santa Claus Parade, sporting events and large-scale festivals.• Facilitated excellent external vendor and contractor relationships to ensure successful event integration.• Managed large portions of the graphic design work for various events leveraging technical expertise in adobe programming.
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Sponsorship & Events Coordinator, Nhl Canadian Tire Junior Skills CompetitionCanadian Tire Sep 2011 - Dec 2011Acted as a liaison for 250 – 500 event participants. In charge of communicating event information to contest winners and coordinating all questions and on-going discussion with event participants.
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Client RelationsBeach Grove Golf & Cc Apr 2011 - Aug 2011Vancouver, Bc• Managed all merchandising operations of the golf shop. Controlled re-merchandising of the golf shop apparel and equipment on a regular basis.• Created and customized all promotional graphic advertisements for golf shop events.
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Member ServicesPriddis Greens Golf & Cc May 2009 - Aug 2010Calgary, AbSeasonal responsibility for member satisfaction at Calgary's premier private members golf and country club.
Britney Wilson Skills
Britney Wilson Education Details
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Communications -
Mount Royal UniversityCommunication And Media Studies -
St. Marys University
Frequently Asked Questions about Britney Wilson
What company does Britney Wilson work for?
Britney Wilson works for Agency Atlas
What is Britney Wilson's role at the current company?
Britney Wilson's current role is Operating Partner, Agency Atlas.
What is Britney Wilson's email address?
Britney Wilson's email address is br****@****ytwu.ca
What is Britney Wilson's direct phone number?
Britney Wilson's direct phone number is +158721*****
What schools did Britney Wilson attend?
Britney Wilson attended Trinity Western University, Mount Royal University, St. Marys University.
What skills is Britney Wilson known for?
Britney Wilson has skills like Marketing Communications, Event Management, Customer Service, Advertising, Team Oriented, Promotions, Community Development, Customer Relations, Special Events, Leadership, Event Planning, Media Design.
Not the Britney Wilson you were looking for?
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Britney Wilson
Highly Proficient Digital Marketing Professional With Varied Skills In Digital Advertising, Social Media, Email Marketing, Crm Setup, Graphic Design, And Traditional Marketing. No Cold Pitches, Please 🛑Murfreesboro, Tn -
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