Britney Hernandez Email & Phone Number

Orlando, Florida, United States

In my current role, I develop, plan, and execute marketing strategies with the purpose of increasing overall growth of the business in accordance with the strategic plan and goals outlined by members of Adacel’s Executive Team.· Coordinates ongoing product and corporate marketing campaigns.· Coordinates and maintains ongoing digital marketing strategy.·.

Deland, Florida, United States

• In this role, I managed industry conferences, on-site seminars, and webinars. Market research and competition analysis help identify opportunities and I targeted marketing strategies to boost brand awareness and sales.
• Designed and implemented social media strategy, resulting in a consistent and engaging online presence, increase multiple metrics and Instagram reach by 200%, from 5k to 15k views.
• Produced engaging multi-media content for various marketing channels, including website, social media, and email campaigns, resulting in a 40% increase in social media engagement and an average email campaign open rate.
• Managed company website, optimized SEO and user experience, streamlined product setup by consolidating individual variations into a single, efficient system, and improved user experience to increase sales orders and.
• Developed and implemented comprehensive marketing strategies to support product launches, drive brand awareness, and increase market share in the altimeter skydiving technology sector.
• Utilized the company website as the main point of contact to streamline communication and improve sales.

Tallahassee, Florida, United States

• In this position, I oversaw the integrated marketing communications roadmap and content calendar. I created, modified, and distributed omnichannel multimedia content. Advanced story-driven, compelling, and integrated.
• Served as managing editor to ensure messaging accuracy and quality, identified metadata tags, SEO keywords, and social media hashtags, and provided clear and actionable feedback on creative works, such as press.
• Managed internal and external resources to boost brand awareness, and earned media coverage, goodwill, reach, engagement, and Share of Voice (SoV). Integrated communication program budget and KPIs.
• Oversaw brand consistency, tone, and voice across all publications including government agencies, press, trade professionals, departmental personnel, host-city citizens, campus partners, and university demographic.
• Worked daily with cross-functional teams, senior leadership, and high-priority employee communication campaigns to improve employee experience, engagement, action, and change.

Tallahassee, Florida

• I oversaw the audiovisual needs of numerous educational and public relations activities. I was the producer, director, actor, editor, and sound engineer for all of the shows. I evaluated new developments in media.
• Ran a full broadcast set and a one-button recording studio. Managed lighting, sound, recording, and broadcasting equipment daily. Assisted with live streaming, hybrid events, remote competitions, and home recording.
• Created short- and long-form videos using creative visions. Used scripting, storyboarding, chroma-keying, audio engineering, color timing, sound effects, and graphic animation. Hosted media skills workshops.
• Employed Agile PM approaches to scale video services from online course modalities over a complete course catalog, encompassing 300+ courses, 100+ teachers, 7 departments, and 15-degree programs, without disrupting.

Tallahassee, Florida

• In this role, I was responsible for launching and managing the department's first social media platform, which brought together established grassroots accounts and streamlined departmental objectives. I was also.
• Photographed, designed, and made videos for social media, marketing, training, and communications and navigated a highly matrixed organizational structure to build strategic linkages, obtaining buy-in from leadership.
• Designed and implemented customer feedback channels to increase data collecting, reporting, and analysis to better understand and serve customers and pioneered departmental work order 5-Star rating program.
• Evaluated communication channels to improve enterprise efficiency and issue resolution and found and fixed holes in emergency management system protocols, documentation, and storm event reactions.
• Analyzed data, gained insights, and presented information clearly, redesigned online forms to improve usability, automate, and decrease friction.

Tallahassee, Florida, United States

• I was promoted from a prior role to lead 17-22 people, including management, stylist, front-of-house, and brand ambassador teams. By tying together strategic business actions with vital organizational objectives, I was.
• Created an inclusive, diverse, and thriving business culture that generated sustainable revenue and profit growth in competitive markets. Worker productivity rose 55%, from 45% to 95%.
• Increased team cohesiveness and awareness of the client journey, resulting in a 48% increase in average service ticket sales, maintaining branding across channels.
• Allocated company resources to maximize market power, collaboration, and creativity, launched first 24/7 online concierge service with online booking system and established automated email and text messaging.
• Standardized training and operations procedures to optimize team performance and foster a culture of excellence, resulting in highly motivated, self-managing, and professional team members.

Graduate Certificate In Project Management, Communications And Information

Bachelor Of Arts - Ba, Communication And Media Studies