Britney Rand, Mba Email & Phone Number

Tempe, Arizona, Us

I specialize in bringing service providers offline success inside the online space and equip business leaders and entrepreneurs in skills and mindset training to reach audiences through digital means. As a digital strategist, I consulted with dozens of entrepreneurs and intrapreneurs to build programs, roadmaps, and digital marketing and social engagement training. ▪️Manage social media campaigns, content, and channels to meet audience growth, sales, and engagement objectives. ▪️Implement email marketing to deliver and drive segmented, personalized offers, promotions, and loyalty rewards. ▪️Develop live streaming strategies to increase brand awareness, grow subscriber lists, and drive revenue/market share. ▪️Produce video marketing scripts, graphics, and storyboards to support marketing campaigns and navigate best content strategies (repurposing, timing, and conversations) for TikTok, Instagram, Facebook, Twitter, LinkedIn, and YouTube.

Seattle, Wa, Us

I was recruited to manage a program called Amazon Key – a program aimed at delivering packages directly to a vehicle or garage through an app that gives the delivery person one-time access to the customer’s private parking space. I was tasked with solving the customer adoption problem through social and digital marketing channels. To do this,I devised marketing strategies and campaigns for the Key product line launch. I also managed relationships with OEM vendors to improve the customer experience for Honda and Buick Key-equipped vehicles.▪️Structured partnership with Audible team to clarify messaging, build trust, and bundle services inside a free trial offer.▪️Put a key message in front of new audiences by engaging with the web team to identify landing pages, timing, and offer testing. ▪️Grew customer adoption by 500 new signups in 10 weeks by developing an integrated campaign with a product landing page, 15+ email marketing messages, and social sweepstakes.

San Antonio, Texas, Us

In this role, I led cross-functional student teams to cultivate diverse perspectives and develop creative solutions to client business problems. We fulfilled the St. Mary’s University mission of serving the San Antonio business community. Identified and executed project strategies to foster economic development, stand out in crowded spaces, create bottom-line value, and empower employees. I partnered with organizations in the startup and microbusiness spaces to build business plans for sustainable product development, waste reduction, energy efficiency, market-entry, and digital marketing.

San Antonio, Texas, Us

As a member of the social business strategy team, I executed a $1.5M social listening program and built solutions to engage more members on the USAA member app and web experience. To build a more member-focused social data analytics content strategy, we examined member social data analytics to derive deeper member segment insights. I plotted a social media roadmap and execution strategy for integrating social amplification and rewards. Some of my accountabilities included deepening member reengagement, expanding member relationships, and increasing member platform adoption. I partnered with stakeholders to conduct a competitive landscape analysis and establish a strategic direction for the member platform.▪️Collaborated with multiple departmental executives (Innovation, Mobile Channel Management, Cybersecurity, and Alliances) to develop and launch USAA’s first social rewards platform. ▪️Consulted with Project Execution team on adding features to mobile app payment and integrating social media platforms.▪️Devised digital marketing roadmap and execution strategy to glean insights from social listening against $5.2M revenue. ▪️Progressed $500K innovation portfolio by promoting design thinking, aligning with stakeholders to develop business benefits, and providing strategic direction to information technology development team.

I consulted with an up-and-coming skincare brand to integrate digital and on-site marketing strategies. I formulated Facebook and Instagram branding strategies and increased digital footprint by connecting the company with blogs, reporters, and partner brands. I also built out several cross-promotional campaigns to leverage lists and grow their Instagram account through organic means.

I was hired to help establish a presence online and on social media. I created content, partnered with sponsors, and cross-promoted events. I also managed social media ads, grassroots marketing, community building initiatives, and recruited volunteers through digital spaces. I grew in the role and promoted within one year to digital & events marketing manager by standing up social media strategy and setting the pace for scalability.▪️Created and launched a digital volunteer recruitment initiative that grew 100% in 1 year. ▪️Increased Twitter Share of Voice by 5% and Facebook SOV by 14%. Increased Facebook likes by 200% and Twitter followers by 35%. ▪️Tracked, reviewed, and compiled leads for client campaigns and developed key resources related to ROI analysis/reporting, content calendars, and paid social budgets. ▪️Advised senior leadership on social media best practices and developed training resources to spread to the entire staff. ▪️Improved the website and redefined the customer experience by customizing the event ticketing systems and implementing software to manage ticket inventory and sales.

Master Of Business Administration (Mba)

Masters Certificate, Integrated Marketing Communications

Bachelors Of Arts, Health & Kinesiology