Britney Lafond Email & Phone Number

Austin, Texas Metropolitan Area

Founder of Market Me Austin LLC, an all-inclusive marketing and consulting company that offers a multitude of options. I have 15+ years of combined experience in practice management and healthcare marketing, which allows me to have a unique approach to helping the medical practices and individuals that I work with. Services Offered:• Practice Management Consulting; evaluate practices, identify problems, create a plan to resolve, and aid in execution of new processes and procedures.• Direct Physician marketing; facilitate relationship with provider's peers• Social media; content creation and management• Communications and Speech consulting and coaching• Hiring and training marketing employees for providers and practices• Creation of marketing materials, collateral, and campaigns• Business management of Market Me Austin; bookkeeping, taxes, business entity, etc.

Austin, Texas Area

As the Director of Physician Marketing for central Texas, I handled an immense amount of responsibility and duties with having 9 locations, 18 providers, and an outpatient surgery center to solely promote and market. This was a unique position in the fact that I started during COVID in March of 2020. Although there were multiple obstacles, I adapted and found new ways to effectively market and promote the practice. Responsibilities:• Highly trained in the clinical aspect of pain management procedures and spent amultitude of time in the OR and collaborating with device reps• Solely marketed Texas territory: 9 locations, 18 providers, & outpatient surgery center• Learned creative ways to market during COVID and was resourceful in still being able togrow the business with multiple obstacles. Adapted quickly to new ways of marketing.• Built a useful reporting system to track referrals and growth• Successfully grew provider referrals and patients coming to the practice• Management of social media; creation of Posts and content• Constructed all marketing materials, collateral, and campaigns• Facilitated multiple new relationships with CPI providers and peers

Austin, Texas Area

In my position at Touchstone Medical Imaging, I marketed our outpatient diagnostic imaging service to providers, office staff, and patients in the Austin area. Combining direct marketing to offices, participation in community events, and involvement in multiple networking events, I was able to effectively market our services in various avenues. During my nearly 6 years in this position, I quickly advanced and took on new titles and roles, with the final being a leadership role with our Austin marketing team. Responsibilities:• Team lead for the Austin marketing reps; training & mentorship• Knowledgeable in all clinical facets of Radiology, protocols, & imaging• Special projects team - corporate accounts & specialty protocols• Direct marketing/sales of outpatient radiology services to doctors and staff; territory of 250+ doctors; regularly exceeded goals & budget for my center• Promotions Specialist - creating campaigns, collateral, and marketing ideas for the Texas territory of 50+ sites• Coordinated successful community marketing events• Internal marketing and relationship building to ensure operations, clinical, and salesstaff collaborated• Transitioned with the company during buyout, rebranding, and launching asTouchstone in 2015.

Austin, Texas Area

During my 7-year journey with the practice, I transitioned through all positions starting with check-in coordinator and ending with Practice Manager, and every position in between. It is very difficult to list all items that I was responsible for in this busy and rapidly growing private practice. The vast knowledge and experience that I gained during those 7 years was extremely valuable and essential for me to fully understand how a medical practice runs and what it takes for it to be successful.Responsibilities:• Well-educated in many clinical aspects of Neurosurgery, spent time training and observing in the OR, with surgical device reps, and in multiple clinical courses.• HR management: hiring, training, firing (fully accountable for all clinical and operations staff)• Managed all administrative and business items: Payroll, malpractice insurance,building maintenance, provider credentialing, insurance contracts and negotiations• Creation and implementation of successful front and back-office processes andprocedures for the clinic and operations departments• Medical coding, billing, claims, collections, insurance appeals/denials• Extensive business management of the practice; budgets, tax accounting, assisted• CPA, processed all incoming/outgoing finances.• Digital and In-person marketing; website, social media, physiciansPositions held:• Check-In Coordinator (July 2007 to Sept 2007)• Surgery Scheduler / Authorizations Specialist (Sept 2007 to April 2008)• Billings Specialist/Claims Management (April 2008 to Feb 2009)• Practice Manager (Feb 2009 to June 2014)

Education record

Education record