Britney Liedtke Email & Phone Number

Newport Beach, Ca, Us

Huntington Beach, California, United States

Huntington Beach, California, United States

• Creates and maintains all sales tools (Category, collection, and marketing VLPs, Key look assortment decks, and foundational VLPs)• Develops design briefs based on current trends and target customer data and presents each season to the global design teams• Manages Element’s youth demographic for all categories, which has resulted in a 65% increase across key accounts• Coordinates with multiple global teams and corresponding factories on regional and global development such as requesting information on materials, colorways, and costing• Manages SMU development for a black Friday specific ecom SMU. This includes graphic trend research, initiating follow ups with the design team and ecom team, setting up the materials, updating PLMA, requesting costing and blank information from the factory, and maintaining communication with the factory to ensure an efficient production process while maintaining all deadlines• Presents each seasonal line to all key accounts to ensure the product offering is communicated effectively while highlighting all product details and functions to ensure bookings are placed in line with the merch and design calendars• Organizes photoshoots for our Ecommerce platform to ensure product images and assets are up to date with the brand’s image and current product assortment• Always keeping the merch team and cross functional teams on track with key dates and milestones to ensure productivity

Huntington Beach, California, United States

• Updated PLM forecasts and pricing to provide most recent information to each cross functional team• Analyzed data in Tableau to create presentations that visualize best sellers by key and special accounts• Utilized Salesforce to obtain SMU buylog reports in order to analyze and ensure efficient production processes• Curated catalogues based on season using Elastic, which results in an efficient buying process for key accounts• Prepared new collection samples for sales meetings to ensure a well detailed and orderly merchandise assortment

Costa Mesa, California, United States

• Exceeds daily sales goals by 60% due to extensive product knowledge and strong customer relationships• Produces creative fashion solutions for a variety of customers with use of trend forecasting and consumer behavior • Provides the customer with appropriate style suggestions based on the their target demographic

Walnut Creek, California, United States

• Analyzed sales data to create and maintain sales budgets• Confidently led training sessions for new team members, covering industry best practices• Managed and was responsible for a team of 15 sales associates, which resulted in a better organized and more efficient selling floor environment

Cypress, California, United States

• Curated online assortments for a variety of licenses• Updated current price selections to adhere to company needs• Created campaigns for various licenses based on relevancy through Amazon marketing services

San Francisco Bay Area

• Created purchase orders for incoming samples• Updated price analysis's for specific vendors to create a more efficient buying system• Managed vendor social media posts that resulted in better engagement from the consumer• Generated marketing packets for upcoming collections, which resulted in better organization and data driven sales meetings

Walnut Creek, Ca

• Constructs monthly visual displays• Upholds visual standards of the store• Maintains exceptional customer service

Bachelor Of Arts In Fashion Merchandising & Design

Associate Of Arts - Aa, Merchandising & Marketing