Britney Scott Email & Phone Number

Chicago, Il, Us

Chicago, Il, Us

Chicago, Il, Us

Wilmington, De, Us

• Researched new vertical markets for EdTech product line.• Implemented new marketing messaging to communicate tailored value to each vertical market through in-depth market research. • Designed ad campaign concepts for vertical and horizontal markets.• Optimized AdWords budget through ad group, bid strategy and key word recommendations.• Analyzed competitor SEO strategies.• Developed lead nurturing strategies for cold leads using past Pardot conversion data.• Collaborated with Product Management team to complete a comprehensive competitive analysis.• Expanded creative marketing ideas into content for Pardot drip campaigns.

Chicago, Il, Us

Promoted from Research Assistant II to Research Assistant III in January, 2017.• Managed Undergraduate Research Assistants.• Collected data from UIC students to improve the College's Professional Development Program and to provide specific feedback to students about their leadership qualities.• Generated new data using Likert Scales based in research in the management and psychology fields. • Designed weekly and monthly reports encompassing all aspects of the organization.• Communicated clearly and directly with professors, deans and other faculty and staff in the College of Business Administration.• Improved, wrote and implemented new procedures, such as the use of new technology during data collection, and trained new and ongoing employees. • Spearheaded the development of a detailed training manual. • Assisted as needed with additional detail-oriented tasks.

Chicago, Illinois, Us

Upon completing my internship, I was hired to stay with the Museum as the Marketing Assistant. • Generated consistent templates for the Museum's printed marketing materials in Adobe InDesign. • Managed spreadsheets with Microsoft Excel, and used other Microsoft Office software as needed. • Improved the Museum's marketing strategy by utilizing online marketing platforms.• Increased traffic on the Museum's social media sites through online marketing. • Worked closely with Museum staff to meet the marketing needs of specific events and exhibits. • Researched and wrote communications to potential Museum sponsors.• Served on the organization's Marketing Committee, participating in projects such as a website revamp and the planning of annual fundraisers.

Master Of Science - Ms, Business Analytics

Bachelor Of Science - Bs, Statistics

Bachelor Of Science - Bs, Marketing Research

Education record