Brit Zandbergen-Karel

Brit Zandbergen-Karel Email and Phone Number

Cofounder @ SMB.co :: Zillow for small businesses @ SMB.co
Brit Zandbergen-Karel's Location
Roswell, Georgia, United States, United States
Brit Zandbergen-Karel's Contact Details

Brit Zandbergen-Karel personal email

Brit Zandbergen-Karel phone numbers

About Brit Zandbergen-Karel

I have a passion for helping start-up and mid-sized businesses reach hyper growth. With track record of delivering results within the B2B SaaS & Marketplace industries, I am skilled in all aspects of integrated marketing, including brand positioning, communications strategy, digital and social media engagement, and demand generation.As a Jay Shetty Certification School trained leadership & life coach, I am passionate about coaching and mentoring others, and I am committed to supporting team members in their efforts to reach their full potential.Key Accomplishments:==> Developed expertise in the B2B SaaS industry, working for both start-up and growth-stage organizations to help them improve brand awareness, establish competitive market positioning, and increase revenue growth.==> Secured relationships with influencers, strategic business partners, and key stakeholders to facilitate the full marketing process, including public relations, digital/online/social media marketing, content development, demand generation, and event execution.==> Leveraged data-driven marketing processes to drive growth and brand recognition across all platforms, including SEO/SEM, influencer marketing, social media tactics, event marketing, creative content development, and email campaigns.==> Provided leadership and direction for marketing teams using coaching, mentoring, and support.Key Skills:Startup FounderSmall Business OwnerMarketing & Go-to-Market StrategyBrand PositioningBuilding a Storybrand FrameworkCommunications StrategyDigital and Social Media MarketingInfluencer OutreachDemand GenerationLead GenerationEvent MarketingContent DevelopmentSEO/SEMEmail MarketingCoaching and MentoringMarketing Tool Administration Including:SalesforceHubspotWordpressGoogle

Brit Zandbergen-Karel's Current Company Details
SMB.co

Smb.Co

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Cofounder @ SMB.co :: Zillow for small businesses
Brit Zandbergen-Karel Work Experience Details
  • Smb.Co
    Cofounder, Cmo
    Smb.Co Jun 2024 - Present
    Cincinnati, Us
  • Coterie
    Vice President Of Marketing
    Coterie Feb 2021 - Jun 2024
    Cincinnati, Ohio, Us
    Revolutionizing Small Commercial InsuranceIn a world brimming with diverse businesses, each with unique risks, small commercial insurance has been a complex puzzle. Traditional approaches are cumbersome, time-consuming, and often unprofitable for Agents and Brokers. This is where Coterie Insurance steps in, driven by a bold vision: What if navigating small commercial insurance could be simple and profitable?Our mission at Coterie is clear – to transform the small commercial insurance landscape. We leverage advanced data, innovative technology, and deep insurance expertise to simplify the complexities. Our goal is to empower businesses and their advisors with efficient, effective tools, making insurance processes swift and profitable.We're committed to proving that securing the right coverage for small businesses can be straightforward, supporting their growth and protecting their dreams.www.coterieinsurance.comVP of Marketing: Strategic leadership of marketing team, budget, and operations. Direct the development and execution of marketing plan, strategies, and campaigns across multiple platforms, including digital, social media, email, and print. Forge strategic partnerships and create engaging brand messaging to improve exposure and awareness across a highly saturated industry.
  • Coterie
    Director Of Marketing
    Coterie Oct 2020 - Feb 2021
    Cincinnati, Ohio, Us
    Led the creation and execution of marketing strategies and campaigns to boost brand awareness and performance. Developed data-driven marketing tactics using various platforms, including digital, social media, and email to create the brand's image and messaging. Built and managed marketing team, providing coaching and mentoring to ensure optimal performance.
  • Lasso Workforce
    Vice President Marketing
    Lasso Workforce Dec 2019 - Oct 2020
    Nashville, Tn, Us
    LASSO is the event & entertainment industry's #1 event workflow management platform. LASSO is dedicated to helping companies manage their contingent, project-based, mobile talent – from electronic onboarding and document management, to scheduling, communication, time-tracking, travel management, spend forecasting, and more. The LASSO platform and mobile app were created to tackle the unique challenges faced by companies when managing their on-demand and on-the-go workforce. Learn more at www.lasso.ioProgressed internally to deliver oversight of all demand generation initiatives, content development, PR, digital/online marketing, social media, influencer outreach, partnership development, and account based marketing. Built and led a Sales and Marketing team charged with improving the visitor experience and launching the industry's first crew marketplace.
  • Lasso Workforce
    Associate Vice President, Marketing
    Lasso Workforce Feb 2016 - Dec 2019
    Nashville, Tn, Us
  • Idology
    Sr. Director, Marketing
    Idology Jan 2013 - Jan 2016
    Atlanta, Ga, Us
    IDology, Inc. provides innovative technology solutions that verify an individual’s identity and/or age for organizations operating in a customer-not-present environment. The IDology platform serves as a collaborative hub for monitoring and stopping fraudulent activity across the entire network while also driving revenue, decreasing costs and meeting compliance regulations. Founded in 2003, IDology offers a solution-driven approach to identity verification and fraud prevention, providing streamlined processes that ultimately help increase customer acquisition and improve the overall customer experience. IDology has developed an on-demand technology platform that allows customers to control the entire proofing process and provides the flexibility to make configuration changes that are deployed automatically – without having to rely on internal IT resources or IDology’s customer service – so customers can stay ahead of the fraud landscape while also maintaining compliance.Hired to oversee all B2B SaaS marketing initiatives, including content, email, SEO, SEM, influencer marketing, social media, event marketing, and RFP development, Restructured and led a 4-person Marketing team.
  • Worthpoint
    Marketing Director
    Worthpoint Mar 2012 - Dec 2012
    Atlanta, Georgia, Us
    WorthPoint Corporation is the largest resource * for researching, valuing, and buying/selling antiques, art and vintage collectibles. Our suite of offerings on WorthPoint.com includes a price guide for researching and valuing antiques, art, and collectibles; a resource gallery for identifying makers’ marks; and, a digital library of books from leading publishers on a wide range of collecting topics.Oversaw development and execution of marketing plan and initiatives, including email, SEO, public relations, and digital tactics.
  • Mfg.Com
    Marketing Director
    Mfg.Com Aug 2011 - Mar 2012
    Atlanta, Ga, Us
    MFG is a marketplace that makes it easy for buyers of custom parts to easily discover manufacturers. Our marketplace provides excellent value to our buyers by helping them save time and money, even more value to our customers, the manufacturers, by helping them efficiently and economically find new customers.Created data-driven marketing plans across various platforms and tactics, including email, SEO, social media, advertising, and PR, as well as event management for conferences, trade shows, round tables, webinars.
  • Mfg.Com
    Marketing Manager
    Mfg.Com Oct 2010 - Aug 2011
    Atlanta, Ga, Us
  • Appointmentcity.Com, Llc
    Director Of Internet Marketing And Partnerships
    Appointmentcity.Com, Llc Jun 2010 - Oct 2010
    Us
    Hired by the start-up company, the "OpenTable.com" for medical appointments, which was eventually sold to www.Healthagen.com. Led the strategic marketing plan for AppointmentCity, built industry partners, established social media and digital strategies, and led outreach/PR efforts.
  • Facilitysource (A Subsidiary Of Control Holding Group)
    Product Manager, Strategic Sourcing
    Facilitysource (A Subsidiary Of Control Holding Group) Mar 2008 - Jul 2010
    Columbus, Oh, Us
  • Control Holding Group
    Business Analyst & Marketing Manager
    Control Holding Group Aug 2006 - Mar 2008
  • Mindshare
    Media Buyer
    Mindshare 2006 - 2006
    London, England, Gb
  • Engineered Framing Systems
    Marketing Coordinator
    Engineered Framing Systems 2005 - 2006

Brit Zandbergen-Karel Skills

Lead Generation Email Marketing Online Marketing Strategy Marketing Communications Social Media Crm Marketing Business Development Management Marketing Strategy B2b Social Media Marketing Start Ups Product Management Online Advertising Public Relations Leadership Brand Management Contract Negotiation Sales Direct Marketing New Business Development Web Marketing Copywriting Analytics Saas Digital Marketing Entrepreneurship Product Marketing Budgets Advertising B2b Marketing Business Strategy Strategic Planning Product Development E Commerce Blogging Strategic Partnerships Salesforce.com Market Research Product Launch Strategic Communications Trade Shows Event Management Integrated Marketing Brand Loyalty Program Management Corporate Communications Creative Direction

Brit Zandbergen-Karel Education Details

  • New York University
    New York University
    Speech Communication
  • Pennwest Edinboro
    Pennwest Edinboro
    Communications

Frequently Asked Questions about Brit Zandbergen-Karel

What company does Brit Zandbergen-Karel work for?

Brit Zandbergen-Karel works for Smb.co

What is Brit Zandbergen-Karel's role at the current company?

Brit Zandbergen-Karel's current role is Cofounder @ SMB.co :: Zillow for small businesses.

What is Brit Zandbergen-Karel's email address?

Brit Zandbergen-Karel's email address is br****@****ail.com

What is Brit Zandbergen-Karel's direct phone number?

Brit Zandbergen-Karel's direct phone number is +167858*****

What schools did Brit Zandbergen-Karel attend?

Brit Zandbergen-Karel attended New York University, Pennwest Edinboro.

What are some of Brit Zandbergen-Karel's interests?

Brit Zandbergen-Karel has interest in Social Services, Children, Org, Www, Environment, Education, Science And Technology, Http, I Am A Hero Of Children Mentor, Disaster And Humanitarian Relief.

What skills is Brit Zandbergen-Karel known for?

Brit Zandbergen-Karel has skills like Lead Generation, Email Marketing, Online Marketing, Strategy, Marketing Communications, Social Media, Crm, Marketing, Business Development, Management, Marketing Strategy, B2b.

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