Consumer marketing professional for project and on-going consulting work. Specialties are marketing strategy, development and execution of marketing campaigns and brand management.Clients include Kashi and Ginger Shots.

Purely Righteous Brands is a boutique consultant agency that develops marketing strategies and campaigns for small to mid-size natural food companies. We work with companies to develop brand positioning, key messaging, target exploration and integrated marketing planning and execution.

Partnered in development of multiple Integrated Experience Plans including TV, print, digital, PR, sampling and in-store. Led execution for packaging, promotions and in-store components and evaluated creative for TV and print. Managed two agency relationships and two direct reports.Additional achievements include:• Executed multiple CRM and Facebook sampling programs including digital and mailer components. Individual program results increased overall brand likes as much as 100% and… Show more Partnered in development of multiple Integrated Experience Plans including TV, print, digital, PR, sampling and in-store. Led execution for packaging, promotions and in-store components and evaluated creative for TV and print. Managed two agency relationships and two direct reports.Additional achievements include:• Executed multiple CRM and Facebook sampling programs including digital and mailer components. Individual program results increased overall brand likes as much as 100% and drove over 15,000 user shares.• Implemented a new design strategy for packaging back panels based on compelling research. Led development of promotional packaging to exploit this unique communication opportunity.• Developed and executed against a new coupon strategy which achieved increased sales at a lower cost.• Led a cause marketing video campaign that reached its goal of over 80,000 views and 300,000 user shares.• Managed a unique sampling and multi-faceted partnership program with a mom’s group organization. Final survey participation of 81% (82k moms) indicated 79% intent to purchase. Show less

Led the financial analysis, forecasting, reporting and management commentary for all advertising and coupon spend. Worked closely with marketing and sales to optimize spending, monitor programs and prepare analytics.Prior to the above role, led the financial analysis and reporting of overhead and R&D. Worked with department heads for analysis and alignment. Led the Business Unit in Sarbanes-Oxley testing.

Managed key financial aspects for numerous large US and all Canadian accounts for Remington and Rayovac. Worked with field sales to develop and approve special promotions and pricing proposals.

Worked with sales force to financially structure proposals for customers for medical equipment and software. Facilitated alignment with marketing and professional services to negotiate special agreements with customers.As a Financial Analyst, ran reporting and analysis for sales results, revenue recognition and third party sales and rebates. Was a lead in developing, testing and implementing an SAP based compensation system. As primary business owner of this system, designed further… Show more Worked with sales force to financially structure proposals for customers for medical equipment and software. Facilitated alignment with marketing and professional services to negotiate special agreements with customers.As a Financial Analyst, ran reporting and analysis for sales results, revenue recognition and third party sales and rebates. Was a lead in developing, testing and implementing an SAP based compensation system. As primary business owner of this system, designed further improvements and trained others. Show less

Created Access databases to develop Total Factor Productivity trends for the electric industry. Researched and analyzed market trends, utility industry data, and economic concepts.