Britt Becker Email & Phone Number

Nashville, Tennessee, US

Nashville, Tennessee, US

Nashville, Tennessee, US

Nashville, Tennessee, US

Nashville, Tennessee, US

• Expertly use journey mapping and design thinking to continuously move forward customer-centric design solutions and improve moments that matter
• Identifying key opportunity points, recommend CX activities and improvements for major retailers such as Amazon, Walmart, and Home Depot, selling in these strategies to leadership and clients through effective.
• Developed objectives and guidelines to drive both qualitative and quantitative market research strategies, helping business partners understand key customer experience drivers and identifying gaps in current processes
• Using data-driven prioritization, led a multi-faceted team through an end to end customer communications revamp, impacting tens of thousands of touchpoints, and leading to projected savings of over $1.5MM

Wilmington, DE, US

• Leader of global product portfolio strategy; combining market-facing research, industry trends, and sales and market data to determine product mix, lifecycle, and critical development priorities
• Marketing lead for new product development launches; working collaboratively with R&D, marketing, segment, and product managers across regions to deliver product value proposition and positioning in line with business.

Wilmington, DE, US

• DuPont Management Leadership Development program offering tailored, accelerated career paths for future DuPont senior leaders.
• Selected as leader of planning committee for annual global program meeting focused on corporate strategy, career development, company values, and innovation; event participants include the CEO, CMO, and company vice.
• Winner of Marketing Excellence Award (chosen by business managers and program leadership) and Team Leadership Award (chosen by team peers)
• Redesigned the program’s brand and positioning for on-campus marketing and communications; directed videos, managed design agencies, and created content for the brand

Wilmington, DE, US

• Led 2014 new product introduction of 33 SKUs, driving $7MM+ in revenue in 2014, with over $10MM in revenue opportunity for 2015, leading systems integration, forecasting, logistics, communications, and marketing.
• Built trademark licensing portfolio of differentiated solutions manufactured by downstream customers, establishing valuable relationships, increasing material sales (estimated $2MM), and accelerating growth in.
• New product introduction lead for charging surface technology, a functional innovation transforming product positioning; integrated business model development, product stewardship, and marketing launch
• Developed short and long-term product strategies based on market research, competitive analysis, and collaboration with industry experts
• Supported launches with comprehensive content marketing plans including the creation of sales tools, digital demand generation and marketing automation, web and app-based support

Wilmington, DE, US

• Segment marketing leader for $50MM residential/retail segment in North America
• Implemented recruitment and design process for North American retailer network channel loyalty program; increased participation led to yearly growth of 10% ($4MM) in 2013.
• Designed and introduced $3M annual product sampling system through development of e-commerce site, supply chain optimization, customer service functionality, subcontractor agreements, value chain communications and.
• Led cross-functional marketing team in creation and design of demand-side digital marketing campaign featuring innovative closed-loop lead management process connecting downstream partners to customer leads, creating.
• Developed messaging, built project teams, and established strategic vision for multiple conferences focused on the residential design industry, exemplifying brand promise and positioning through events, communication.

Bentonville, Arkansas, US

• MBA internship program which immerses participants in the dynamic world of retail marketing for the world’s largest company
• Developed a strategic marketing mix rationale and segmentation recommendation to best reach multicultural customers through daily collaboration with colleagues in marketing, merchandising, and category offices
• Presented project recommendations to and received approval for implementation from an audience of stakeholders including the Chief Marketing Officer

Crewe, Cheshire, GB

• Designed and executed all Corporate Marketing Events in North America, including global product launches, training programs, and prospecting activities; attended by Bentley senior leadership and dealership principals
• Recruited and negotiated with external agencies and internal vendors, enlisting those with the most expertise in specific areas to establish and lead the most effective team for each program
• Represented North America in the Live Events department at Bentley headquarters in Crewe, England; presented regional event marketing plans, secured multi-million dollar annual budgets, and worked closely with global.
• Built standard templates for Bentley-approved events, and managed marketing tours in conjunction with a retailer network of 46 franchises across North America

Baltimore, US

• Created the campaign’s Office of Events by developing a long-term budget, personnel plan, and standard event procedure, leading a team of 6 employees and over 500 vendors and volunteers to produce candidate events.
• Personally executed all major events nationwide, including nationally broadcast policy addresses, large fundraisers, and election night headquarters; ensured needs were met for all stakeholders including national media.
• Collaborated daily with senior communications and political staff to implement strategic messaging and maximize the brand of the candidate through media coverage

Boston, MA, US

• Managed all special events hosted by the Governor’s Office, including Head of State visits, annual State of the Commonwealth Addresses, and dignitary receptions, briefing and directing leaders on their participation
• Worked closely with the Massachusetts State Police and other law enforcement groups throughout the United States to coordinate event logistics and security for events ranging from small gatherings to over 1000 attendees
• Personally advised the Governor on protocol matters for state meetings, international trips, and ceremonial events

Master Of Business Administration (Mba), Marketing & Strategy

Bachelor Of Arts (Ba), Design