Content Strategist
Wrote support articles and created videos for subscription management site to help reduce customer calls. Acted as content strategist for company site which included monitoring data to suggest updates.• Wrote support articles and user interface text (microcopy and error messages) for Autodesk Account and the Autodesk Education Plan.• Worked with user design, support, and engineering to develop content and new features. Also, participated in user testing with QA team. Added documentation-related questions for customers when using usertesting.com. • Monitored various metrics and reviewed user comments to locate areas of improvement and maintain support content quality.• Crafted copy for company website that aligned with brand messaging, used effective SEO terminology, and answered customer questions.• Identified appropriate patterns to upgrade company website design and copy that complied with new branding and HIG standards. Updated layout to accommodate regional differences and wrote content to minimize localization effort.• Maintained the company style guide in WordPress. Was a member of the Style Council which met on a monthly basis to discuss new style issues and add to style guide accordingly.• Updated the company style guide by migrating it from GitHub to WordPress, working with outside vendor on redesign and templates, and removing outdated content.