Working with Knowledge Associates Int. Ltd., on various projects.

Duties and Responsibilities:Reporting to Managing DirectorDeveloping and executing the Marketing Plan (from the overall Business Plan)Responsible for keeping within the allocated budgetResponsible for all marketing initiatives offline and online.Instrumental in raising the company's profile within the knowledge management industryEstablished and maintained key working relationships whether strategic alliances or partnershipsoffline and online.Responsible for all public relations exercises in writing press releases and initiating joint opportunities with other companies/conference organisers/publications etc.Instrumental in changing and revamping company image through new branding exercise. (Synchronisation offline and online). Worked with our printers and graphic artists.Responsible for all media relations. Features, reviews and case studies published on an ongoing basis.Organised Study tours for clients from Scandinavia and Singapore.Managed events and exhibitions. Responsible for all aspects of our exhibition stand, design, furniture, staffing, pre-publicity, press packs, etc.Managed all advertising concerns.Responsible for maintaining our clients/prospect database and updating our web site.Introduced our MD and key consultants to journalists and organised interviews in targeted media publications.Responsible for part of the 'exploitation plan'​ whilst working on two European Commission Projects, which our company was involved in, i.e. 'Know-Net'​ and 'Lever'. Attended meetings round Europe, took part in exhibitions and conferences, responsible for ensuring our projects were exploited in and through the right channels/media.Travelled extensively to Hong Kong, Singapore, South Africa, USA and Europe, organising/and/or taking part in events and exhibitions on behalf of our company.

Duties and Responsibilities:Writing Press ReleasesMonitoring of press cuttingsLiaison with the Press/MediaOrganise Product LaunchesOrganise ConferencesEnter appropriate industry awards (we won the $million Dollar Award)Set up client and press data basesOrganise and administer direct marketing campaigns to clients and prospects, vertical and horizontal markets.Promoting our seminar to old and new clients.Design and write promotional leafletsOther activities:Direct selling to International DistributorsTranslating the 'Key Results' software manual from English to Swedish, for the Swedish market.

Responsible for all Press relations including press/product launches/conferencesResponsible for Internal Staff RelationsResponsible for planning and and execution of PR plans/strategyWriting press releases and monitor press cuttingsEditor of company newsletterResponsible for all advertisingIssue of press packs and PR back up at ExhibitionsPromoting our software and training courses through the media and our Dealer NetworkMarket ResearchResposnible for setting up our company's first Dealer Network.