Manager Of Media Relations
CurrentAs Manager of Media Relations at White Rabbit PR, I have led and supported PR campaigns across diverse sectors, including financial services, pharmacy, advocacy, beauty, tech, and more. Leveraging extensive media connections and local market insights, I build brand awareness and thought leadership through strategic media relations, brand journalism, influencer collaborations, and social media.With a focus on crafting tailored PR strategies, I help elevate our clients' stories and secure impactful media coverage that drives awareness and engagement. My approach combines innovative ideas, data-driven insights, and a deep understanding of market dynamics to consistently amplify our clients’ stories.Notable successes include:• 245% increase in quarterly media features for a national insolvency firm• 56% increase in annual media features for a national insolvency and restructuring association• 47% increase in flu season media features for a Western Canadian pharmacy