As Manager of Media Relations at White Rabbit PR, I have led and supported PR campaigns across diverse sectors, including financial services, pharmacy, advocacy, beauty, tech, and more. Leveraging extensive media connections and local market insights, I build brand awareness and thought leadership through strategic media relations, brand journalism, influencer collaborations, and social media.With a focus on crafting tailored PR strategies, I help elevate our clients' stories and secure impactful media coverage that drives awareness and engagement. My approach combines innovative ideas, data-driven insights, and a deep understanding of market dynamics to consistently amplify our clients’ stories.Notable successes include:• 245% increase in quarterly media features for a national insolvency firm• 56% increase in annual media features for a national insolvency and restructuring association• 47% increase in flu season media features for a Western Canadian pharmacy

Vancouver Vogue is a premier Style, Beauty, and Libations Platform offering lifestyle, style, beauty inspiration, and cocktail recipes. As Editor in Chief, I lead platform and editorial management, including design, content development, affiliate marketing, and influencer marketing.• Developed and curated editorial content, ensuring high-quality and engaging articles aligned with the platform’s vision and audience.• Managed social media promotion, increasing platform visibility and engagement.• Built and maintained relationships with bloggers, brands, and PR agencies.• Coordinated collaborations with notable brands and events, including partnerships with Watier, Clearly, Value Village, Chicwish, BOOMBA, JAK's Beer Wine Spirits, Marks, BCLC, and more.• Featured in prominent publications, such as ET Canada, FLARE Magazine, StyleCaster, Vancity Buzz, Asian Pacific Post.

Represented brands and events as a host and video personality, creating engaging content and interviews, and live event coverage while showcasing brand stories and enhancing audience engagement.

At Night Owl Marketing, a dynamic Vancouver-based marketing and social media start-up, I contributed to crafting and executing innovative digital marketing strategies.• Collaborated with a team of freelancers to deliver distinctive marketing solutions.• Created and managed e-newsletters using MailChimp, enhancing communication with target audiences.• Assisted in designing creative marketing materials and promotional content.

As a Peace Officer, I enforced the Customs Act, Immigration and Refugee Protection Act, Criminal Code, and over 90 other acts and regulations. My role involved ensuring the safe and lawful entry and exit of individuals and goods while protecting Canadians, the environment, and industry from prohibited items.• Gained experience at both land borders and airports, conducting risk assessments, interviews, and examinations of persons and goods.• Managed challenging situations with composure and effectiveness, making swift, informed decisions in high-pressure environments.• Provided exceptional client service, demonstrating strong communication, conflict resolution, and analytical skills.• Played a key role in maintaining public safety by conducting thorough inspections and assessments.Certifications: Tactical Medical Certification, Control Defense Tactics training course, Canadian Firearms Safety Course (CFSC) for non-restricted firearms, Canadian Restricted Firearms Safety Course (CRFSC) for restricted firearms.

• Provided exceptional customer service as a sales associate, engaging with customers to understand their needs and ensuring a positive shopping experience.• Efficiently operated the cash register, handling transactions with accuracy and maintaining balanced cash drawers.• Prepared and displayed food products, ensuring they were presented attractively and maintained at high standards of freshness and quality.• Took on additional responsibilities, including opening and closing the store, ensuring a clean and organized environment.