Director Of Brand Operations
Current• Conceive and direct the rebranding efforts for The Raleigh, a 1940's art-deco hotel designed by architect L. Murray Dixon in Miami Beach, as well as The Raleigh Private Member’s Club (forthcoming).• Play instrumental role in decision-making for the iconic property's restoration and renovation, liaising between architectural-design teams and C-level executives and Board Members.• Establish partnerships with local institutions, businesses, and influencers, including Pérez Art Museum Miami (PAMM), New World Symphony, and Young Arts, driving brand awareness and cross-synergy opportunities for future members.• Curated and project-managed The Raleigh’s internal “brand book” for The Raleigh Private Member’s Club, which served as an instrumental tool for attracting and liaising with investors, and helped educate them about the brand and ultimately helped secure funding.• Researched and analyzed relevant Miami-based spas and fitness clubs for developing a deeper understanding of the competitive landscape for making strategic recommendations.As Director of Membership, The Raleigh Private Member’s Club (2014-2016):• Spearheaded efforts to dictate Club’s DNA for attracting and retaining the most sought-after innovators, tastemakers, and influencers from around the world.• Established relationships with influencers, local businesses, city officials and entities, and notables from cultural institutions to better understand Miami's “club market” and identify post-relaunch opportunities for The Raleigh brand.• Managed The Raleigh’s PR and social media teams to help ensure brand consistency and relevance.• Curated list of 40 founding members — and nearly 1,000 potential members — that reflected the property’s sophisticated, yet eclectic, clientele of tastemakers.• Fostered strategic collaborations during Art Basel, an international art fair, between The Raleigh and A-list celebrities, including Miley Cyrus and emerging fashion brands such as Raleigh Denim and Armarium.