Digital Marketing Specialist
- Led cross-functional collaboration to project-manage website updates and redesigns, strategically highlighting new products and features.- Collaborated closely with the Sales team and multiple departments to create assets, informing strategy through a comprehensive competitor analysis.- Developed and executed organic social media content and website materials, ensuring brand consistency and alignment. Utilized medium-level knowledge of Canva, Mailchimp, and Hootsuite to create effective campaigns.- Crafted compelling copy for industry award submissions, company blogs, press releases, and media outreach materials, significantly enhancing brand visibility and audience engagement.- Implemented new policies and procedures to optimize marketing and social media processes, enhancing efficiency and alignment across teams.