Britta Larson Email & Phone Number

Portland, Or, Us

Portland, Oregon Metropolitan Area

Helping build and oversee client relationships, creative operations, and production across the Portland & LA offices.

Member of Sunday Dinner Community, a curated slack channel designed to support leaders in the marketing & creative community

Consulting with agencies and brands with core capabilities being pitch strategy, change management & organization design, scope positioning & pricing strategy, campaign strategy & execution, growth & account strategy, and client/account leadership. Some client examples are:Masimo Consumer Health - fractional Brand DirectorDayOne Agency - change management & organization design & fractional Head of ProductionMirimar Agency - pitch strategyHackLabs - campaign strategy & media executionMailchimp - change management & fractional leadership - interim Head of Media Apollo Partners - business strategy, pricing and positioning strategy

Promoted into parent agency to lead growth and partnerships for Microsoft, WT’s largest relationship.Brands & Campaigns: Microsoft

Portland, Oregon Area

Google Strategic Business LeadAs the senior strategic business lead for the agency’s largest client, I established and nurtured strong client partnerships to drive strategic recommendations & champion work through a highly matrixed organization. Tapped to lead cross-WPP strategic initiatives to bring cross-agency discipline ideas to life. Spearheaded cross-agency initiatives, delivering integrated, first-to-market activations with media & platform partners including GRAMMY’s, Facebook/Instagram, Twitter, Univision, NBC, Disney/ABC, and LiveNation.Brands & Campaigns: Pixel: Van Life, Pixel 4 Launch, Latin Grammy's ('19), Feature Drops, Nest: Social Rebrand, Mother’s Day, Halloween, & Holiday, MadebyGoogle: Launch ('19), Covid Real-time Response, Waze, Google Security, United Nations, Twitter

Portland, Oregon Area

Google Hardware: Social Business LeadLed Hardware campaigns, work ranging social owned & paid influencer & partnership, and ATL.Brands & Campaigns: Pixel: Pixel 2 launch, Pixel 3 launch, Pixel 3a launch, Latin Grammy's ('18), Grammy's ('19), Google Home: Mini launch, Google Home Hub launch, EDU content, Holiday, & Black Friday

Boulder, Co

Led business model development for early-stage start-up that sought to create a marketplace for freelance advertising talent. Based on analysis and opportunity, guided a pivot to become a business model consultancy to help agencies & brands leverage open-platform innovation to match talent to task. Two-pronged start-up: -Open Assembly: A strategy and innovation consultancy helping organizations transform by using open methodologies and tools. -Speakeasy Guild: A platform facilitating connections for on-demand marketing and advertising needs.Brands & Campaigns: HBS, Tongal, Sunbrella, WWP

Greater Minneapolis-St. Paul Area

Led baking and cereal businesses for General Mills, creating actionable business strategy, insight-led consumer campaigns, and go-to-market plans. Managed onsite account team, collaborated with Strategy, Creative & Production based in NY.Brands & Campaigns: Pillsbury, Cinnamon Toast Crunch, French Toast Crunch, Chex, and Cereal Wellness Platform

Greater Minneapolis-St. Paul Area

Led Twin Cities regional McDonald's marketing co-op, driving yearly strategy, promotion planning, and relationships management with both McDonald’s corporate and the owners/operators, resulting in sales and guest count growth.Brands & Campaigns: McDonald's

Greater Minneapolis-St. Paul Area

Led cross-functional teams to relaunch the Wedding Registry UX and product, which drove growth in guest acquisition and registry size. Campaign elements included first-ever social activations, influencer program, in-store events, lifecycle loyalty, content program, and top-tier influencer relationship with Brit Morin.Categories & Campaigns: Wedding Campaign, Wedding Registry Product Relaunch, Domestics, and Housewares Business

Minneapolis

Led digital campaigns and innovative omnichannel experiences to build desire and drive Target.com shopability in support of Design Partnerships (Missoni, Nate Berkus, Neiman Marcus, FEED USA, etc) and Holiday 2012. Launched the small store format CityTarget. Grew and developed 7 direct reports and doubled account revenue during tenure.Brands & Campaigns: Target: Design Partnerships (Missoni, FEED USA, Prabal Gurung, etc), Community Relations, Mobile Web, Home (Nate Berkus), Holiday (2021), CityTarget (Small format store launches), Beauty

Led global campaign production for launch of Windows 7 OEM & retail campaign (shipping 36 TV spots to six countries, 200+ digital units, and companion global toolkits), IE8 EMEA campaign, and oversaw $40MM production budget.Brands & Campaigns: Microsoft: Windows 7 global launch, IE8 European Union campaign, Windows 7 graduation retail campaign, Windows 7 Cloud campaign

Led campaign strategy, ideation, and execution to launch Harley-Davidson Dark Custom (targeting young adults) and Harlistas (Hispanic initiative). Dark Custom drove 24% segment growth. Received ‘15 Gold Effie for Sustained Effectiveness. Brands: Harley Davidson, MasterBrand Cabinets, Aveda, Ginn Resorts

Learned the ropes of advertising through managing project timelines, resources, and creative output on digital projects for products such as Windows Mobile Device, Windows for Mac, and activated MSN Search Champs.Brands & Campaigns: Microsoft (Mobile, Search, MSN, MacBU), Nordstrom, Brawny, Fallon.com

First exposure to software, tech, and business. Supported Marketing Manager with event management, online presence, and go-to-market materials for Microsoft CRM in Business Solutions.

Disruptive Strategy Certification

Ba, Communications And Political Science

Activities and Societies: Homecoming Committee, Student Association, Concordia On-Air Host(campus TV show), Orientation Communicator, Poli.