- Built and honed a strong brand voice across the website, all marketing materials, socials, emails, and events, guided by new customer personas and insights- Facilitated the launch and messaging of both a co-branded, cross-category product and a new spirit in the portfolio- Managed logistics and execution for trade shows and consumer-facing events- Created a regular email newsletter and increased engagement rates by 20%- Increased Instagram followers by nearly 40% and LinkedIn followers by 100%- Worked with cross-category brands to create cocktail-focused content- Maintained relationships with local and national retailers, distribution partners, and local bars to ensure efficient order fulfillment, demos, and cocktail placements- Created photo and video content; graphic design projects for online and print; and strategic pitch decks focused on on-premise accounts, retail, and investors.- Facilitated the creation of project management, asset management, and CRM systems to organize bandwidth, responsibilities, and timelines- Responsible for the design, copy, and structure of the brand website

Contributing live music show reviews and concert photography to be included in the bi-monthly online magazine issues.Connecting with industry PR professionals to secure photo passes and artist coverage.

Online media publication sharing artist interviews, concert photography, album reviews, and more. Establishing relationships with industry PR teams for media passes, interviews, and album previews. Creating functional websites through WordPress and Wix and monitoring traffic using analytics.