Digital And Market Manager
Current- Built and honed a strong brand voice across the website, all marketing materials, socials, emails, and events, guided by new customer personas and insights- Facilitated the launch and messaging of both a co-branded, cross-category product and a new spirit in the portfolio- Managed logistics and execution for trade shows and consumer-facing events- Created a regular email newsletter and increased engagement rates by 20%- Increased Instagram followers by nearly 40% and LinkedIn followers by 100%- Worked with cross-category brands to create cocktail-focused content- Maintained relationships with local and national retailers, distribution partners, and local bars to ensure efficient order fulfillment, demos, and cocktail placements- Created photo and video content; graphic design projects for online and print; and strategic pitch decks focused on on-premise accounts, retail, and investors.- Facilitated the creation of project management, asset management, and CRM systems to organize bandwidth, responsibilities, and timelines- Responsible for the design, copy, and structure of the brand website
