Manager, Digital Strategies
CurrentUtilize Salesforce to manage email and text communications, establishing streamlined processes for campaigns to ensure operational consistency, efficiency and cost savings.Lead management strategies for the website, focusing on design, accessibility initiatives and Google Analytics reporting to cultivate a user-friendly and compliant digital environment.Leverage complex data to uphold data integrity, streamline collection processes and derive insights for crafting targeted messaging.Collaborate with various teams, vendors and corporate entities to drive initiatives, establish best practices and propel projects forward.