Brittany Backstrand Alea Email & Phone Number

Chicago, Il, Us

Chicago, Il, Us

MARKETING & SALES• Oversaw Azeeza’s first expansion into wholesale distribution at scale from start to finish – collection development to sales meetings to onboarding / product fulfillment>> Within 12 months, lead the brand launch in 30+ new retailers (700%+ growth), including Saks Fifth Avenue, Revolve, and Elyse Walker while maintaining strong partnerships with existing wholesalers such as Shopbop, Kith, and Bergdorf Goodman>> Annual wholesale revenue YOY doubled (100%+ growth)• Served as the main point of contact for all major 2022 / 2023 Azeeza partnerships including programs with Nike, Jimmy Choo, CB2 • Produced all minor and major content capture and production for the Azeeza brand, from local Chicago line sheet and street style shoots to larger NYC-based campaign content capture that was used across the Azeeza website, @azeeza, @azeezaofficial, marketing materials, and all other brand touch points• Managed relationship with all third-party vendors, such as PR, sales consultants, agencies, web developers, photographers• Oversaw pitching and programming that secured coverage for the Azeeza brand in publications such as Vogue, Harper’s Bazaar, NYT, and Hypebeast OPERATIONS• Overhauled the company-wide wholesale order management and billing system by integrating into a new ERP/PLM/CRM system (Apparel Magic) • Managed the full workflow (development, production, factory execution) of Azeeza’s SS23, PF23, FW23, and Resort/PS24 seasons• Executed a full website relaunch of Azeeza.us, including a re-platform onto Shopify, overseeing all content creation, web development, QA, etc. • Managed the hiring, recruiting, and onboarding of all new hires in 2022/2023• Developed standard practices across multiple parts of the business to set the company up for sustainable future scaling

New York, Ny, Us

Key Clients: Volkswagen Group of America, Wolverine Boots, Weber Grills, City of Chicago Mental Health Awareness

New York, Ny, Us

Key clients: • Wolverine Boots & Apparel• Greenleaf Foods (Lightlife, Field Roast)• Weber Grills• Kellogg (MorningStar Farms, Eggo, Pringles)

Chicago, Illinois, Us

• American Council on Exercise (ACE) Group Fitness certified since April 2016. • Experience leading group fitness classes since 2016 at facilities such as DePaul University's Ray Meyer Fitness Center (2016-2018), Hardpressed Workouts (2018), and Lift Chicago (2019-Present)

Chicago, Il, Us

Key client: Edward Jones (Recruitment + Investor)

New York, Ny, Us

• Lead the execution and coordination of all creative advertising campaigns for the Mrs. Meyer’s brand including projects such as video, print, digital, experiential, out of home, photo shoots, social media, and eCommerce• Won a Bronze 2017 North America Effie in the ‘Household Supplies & Services’ category for the “Hunt for the First-Ever Mrs. Meyer’s Home Maker” campaign work• Responsible for leading internal cross-functional teams, ensuring seamless creative development and execution between our clients and creative, content strategy, planning, project management, production, legal, finance, resourcing, and summer interns• Collaborate with a multi-agency team consisting of media, public relations, shopper marketing, experiential, and eCommerce agency partners to keep messaging consistent and on brand from media to shelf• Manage scope of work, budgets, and timelines for all projects managed by the agency

New York, Ny, Us

SC Johnson: Mrs. Meyer's Clean Day

New York, Ny, Us

Assistant Account Executive, SC Johnson Global• International Pest Control & Shoe Care (1 year)• Naturals Category: Mrs. Meyer's and Caldrea (1 year)4A's Institute of Advanced Advertising Studies (IAAS) + Northwestern University's Medill Integrated Marketing Communication (IMC) Program • Competed in the 2016 Propel Challenge, a 10-week curriculum which paralleled key steps in a new business pitch, culminating in a final presentation to PepsiCo's Propel Fitness Water marketing team• One of two representatives for Ogilvy & Mather amongst over 40 young advertising professionals from agencies across the city of Chicago

New York, Ny, Us

Chicago, Il, Us

Notre Dame, In, Us

• Collaborated in course redevelopment efforts for two upper level marketing courses, “Building Great Brands” and “Advertising and Promotions” • Reviewed and evaluated significant academic articles, books, and business case studies to identify additional course material• Assisted in academic research on the impact of advertising and marketing on childhood obesity

Notre Dame, Indiana, Us

• Organized page layout and design for The Observer, the Notre Dame and Saint Mary's College on-campus daily newspaper. • Communicated with local advertisers to design and finalize all designs submitted.

• Produced all art used to promote Student Union Board events. • Publicized thirteen unique programs with art and design catered to the individual needs of each. • Conducted interviews for all new members of the Student Union Board. • Employed multiple designers to create unique designs for each program.

Herzogenaurach, Bavaria, De

• Created a library of over 125 graphics ready for creative use.• Organized a market research survey to help analyze trends for future seasons. • Assisted in the construction of an in-house typeface for use in future designs. • Participated in creative development such as creative reviews, a design department off-site trip, and brainstorming for the 2013 NBA All-Star and a special line of Notre Dame graphics.

The Shirt Project designs, markets, and sells a yearly shirt design that is worn by the student section during football games. Profits from The Shirt Project’s 2012 sales raised over $940,000 for The Shirt Charity Fund, the Rector Fund, and over 200 Notre Dame student clubs and organizations.• Assisted in generating over 155,000 sales of The Shirt 2012, making it the fastest selling version in history.• Initiated the first national marketing outreach to alumni in The Shirt Project’s history• Utilized social, digital, and print media to market The Shirt 2012

Bachelor Of Business Administration (B.B.A.), Marketing

Education record

High School