• Lead key initiatives to grow retail ecommerce business by 300% • End-to-end management of essential categories with direct accountability to increase digital performance • Lead implementation team to increase relevancy of internal site search results through search tuning activities• Utilized site and sales data to drive merchandising and promotional strategies• Liaised with merchandisers, UX, and digital product managers to improve site functionality, promotional capabilities and workflow processes to enhance the customer journey• Initiated Google Shopping/local inventory ads; to create highest revenue generating marketing channel to date. • Collaborated with design team to establish new promotional designs including brand pages, brand banners and overall site layout to create a cohesive omnichannel environment• Connected with supply chain and logistics to drive product availability and product accessibility to customers • Lead team to revamp product taxonomy/hierarchy to create a more user friendly B2C browsing experience

• Performed in-depth market research and performance analysis to forecast financial viability of new product lines.• Developed a comprehensive system-based training program for store personnel and sales teams.• Negotiated terms, product programs, and acquisition costs for supplier agreements.• Managed a marketing budget of over $1 million annually, coordinated national advertising campaign with outside agency, and created industry leading point-of-sale materials.• Managed supplier product promotions for 500+ products, over $500 million in T&E products and 40 supplier relationships.• Created and published internal and external publications for product promotions• Directed all product and promotion activities for NAPA’s Tools and Equipment EXPO event: solicited and Managed vendor budget, created dealer enticement promotions, selling over $5 million in product ranked one of the top selling EXPO events

Tasked with increasing sales through new business.Responsible for development and recreation of the marketing plan to address the changing needs of the firm.Coordinated efforts with financial partners to generate new business.Developed relationships with key people: General Managers, New Business Developers, Sales Managers.Responsible for Client relationship maintenance ensuring customer satisfaction.Drafted proposals, negotiated contract terms and finalized partnerships.Researched competitors and their services in order to provide clients with best service.

Created effective communication strategies using feedback from district personnel; tailored inventory strategies to each district based on specific key metrics.Appointed project leader of company and departmental incentives; created national retail orders on a monthly basis for 750 company owned stores. Designed and implemented standard operating procedures for a team of 14 Buyers.Collaborated with a team of 14 Buyers in Reverse Supply Chain LogisticsReviewed and analyzed product demand and recommended stocking level adjustments to maintain sales goals and achieve inventory turn quotas.Assist store managers with day to day inventory related operations and store functions; trained/assisted with new technological processes.

Used surveys and statistical analysis to determine the probability of future settlement prices for cash based commodities.Identified repeated movement of fluctuating prices and analyzed trends for future markets.Collected, updated, and maintained data of commodity settlement prices across the United States.Utilized a variety of trading tools and platforms including grid analysis, critical range analysis, and MRCI seasonal strategies.