Over my 11-year+ career in Marketing, I have gained a vast amount of knowledge in brand growth via multi-channel network marketing. I got my start in TV advertising where I helped local small businesses come up with TV commercial ideas and strategies for growth. I transitioned into a Marketing Manager role with Wendy's of Missouri/Hamra Enterprises where I helped develop local marketing KPIs and strategies for 35 Wendy's restaurants. There I got to experience what it was like to work for a franchisee, and also got to work directly with Wendy's Corporate Headquarters as Hamra was the largest franchisee in our Springfield DMA.My next leap was as a Marketing Director for a local car dealership. There I was able to expand my knowledge on TV and radio advertising and I also helped develop their social media presence. It was there where I really developed a passion for social media marketing which brought me to my next role with Bass Pro Shops.At Bass Pro Shops I started as the Social Media Manager for White River Marine Group. I ran the social channels for 10 brands and also gained a wealth of knowledge on paid social. After some time, I eventually took over the Bass Pro and Cabela's social channels and was able to hire a team who worked with me to run huge events on social like the World's Fishing Fair.My next endeavor brought me to a unique company with Pillar4 called Garage Gym Reviews, where we reviewed home gym equipment using influencer and affiliate marketing. I was able to further expand my skills in paid social media when we added our Brand Services program. Through that, I shot and edited the creative, and I meticulously crafted campaigns within Meta. Through brand services, my most proud accomplishment was generating over $3 Million for Vitruvian.