• Grew our social channels so that we are now have the 2nd highest following amongst all of our direct competitors • Drove a 324% increase in bookings from our highest booking year on social • Mentor our new Community Management Specialist to help achieve growth and revenue through our Community channels• Implemented and managed our new affiliate program• Created new channels of growth, including TikTok • Content Creator for all social channels

• Executed a new social strategy to help prove social is a large booking and lead driver, along with a channel for discovery, community building, and engagement• Drove a 30% increase in bookings from our highest booking year on social actively selling travel during a pandemic • Improved all On-site KPIs, sessions, and quality traffic to the site by strategizing around content type • Built out a Content Team, and a process to better align all of marketing on content goals • Spearheaded a content collection program to better utilize UGC, traveler stories, images, and social authenticity

• Managed all brand aspects of the companies new loyalty program to increase customer retention• Lead Producer on the Brand teams video and photo shoots, created the process around video projects• Worked closely with Marketing to create a video strategy, that ladders up to business goals• Implemented editorial and content calendars to better align our creative work with business goals• Worked closely with the Executive team to determine content focus and to prioritize business initiatives• Continuously refining processes and implementing automation when possible• Oversaw project deliverables and progress to ensure project success for all of Brand’s large business initiatives• Review project scope to ensure plans for resourcing, timing of deliverables, and schedules are accurate and obtainable• Identify project risks and anticipate any potential issues that may affect the scope, schedule, budget, or quality• Work closely with all department leaders to gather requirements and make sure all needs are met by the project deadlines• Lead weekly project status meetings with Creative team• Build relationships across all departments to create a seamless flow company wide• Manage outside vendors, freelancers, and creative budget

• Lead Producer on the Brand teams video and photo shoots, created the process around video projects• Managed all aspects of planning, budgeting & producing an international photoshoot for publications such as Travel & Leisure and O Magazine• Managed all brand aspects of the company's new loyalty program to increase customer retention• Worked closely with the V.P. of Brand, Director of Digital Advertising, and Director of Communications to prioritizebusiness initiatives• Oversaw project deliverables and progress to ensure project success• Managed all of the Brand teams large print pieces and large business initiatives• Reviewed project scope to ensure plans for resourcing, timing of deliverables, and schedules are accurate and obtainable• Identified project risks and anticipated any potential issues that may affect the scope, schedule, budget, or quality• Worked closely with all department leaders to gather requirements and make sure all needs are met by the project deadlines• Lead weekly project status meetings with Creative team• In charge of the email calendar for all 3 sectors of the business• Primary contact between all departments and the creative team• Managed outside vendors such as illustrators, photographers, print houses, and stylists• Managed freelance workers, as well as creative budgets

• Managed 30+ projects at any given time• Established and managed expectations, deliverables, and milestones for all email related projects• Lead all Groups and Canada marketing projects including email, digital, social, and print from conception to execution• Production work on creative materials• CMS & website production work• Designed various print, social, and email pieces• Refined the process for our monthly promotional strategy, condensed schedules by a month and a half• Developed a process for our Customized Itinerary program, to allow for quicker turn times, higher volume, and ultimately more satisfied customers and sales

• Project Manager (SmartPay, SmartPay Business and Private Label)• Conceptualized a guerrilla marketing plan involving pop-up coffee bars and chill zones throughout Boston• Designed graphics and wrote copy for print advertising campaigns, which ran in national trade publications• In charge of all aspects of the newly introduced digital gift card program (concept to creation)• OOH and POP creative selection• Involved in all aspects of radio and television advertising • Graphic design and color selection for private label brand