-Oversee the execution of customer data and analytics platforms (CDP, iCRM) to support Abercrombie & Fitch's vision and roadmap. -Subject matter expert on Abercrombie & Fitch's customer data platform: manage and implement our audience segments, data, and integrations. Ensure audiences and segments are passing down to various activation and marketing channels.-Manage the requirements gathering, sourcing, and implementation of key data and analytics platforms, ensuring alignment with broader business objectives.-Partner with Global Technology, Data & Analytics, and Marketing teams to translate business requirements into data and platform requirements.-Utilize SQL, SnowSQL, and Python for data management and analysis, with strong experience in relational databases and customer data products.

-Awarded "Most Data Driven Employee" in 2020 out of 10,000+ employees.-While serving as System Administrator, successfully implemented and managed 4 modules and user acceptance testing for over 2,000 users within HelloFresh’s Quality Management Platform resulting in improved customer insights. -Automated ETL processes across hundreds of thousands of data records utilizing web scraping techniques via Python which saved the company 40 manual hours of labor per month. -Led the coordination and collaboration efforts between key stakeholders in Operations resulting in a unified and efficient approach to building a robust data streaming infrastructure utilizing Kafka, Snowflake, Tableau, and Grafana. This enabled real-time decision-making by generating and providing over 20 new databases to query.-Utilized knowledge of SQL and Python to analyze customer data and provide valuable insights to the business, resulting in improved decision-making and overall business performance.-Developed and executed on a roadmap for customer data and analytics platforms that aligned with the broader vision for how HelloFresh collects customer data. This project resulted in improved customer insights and aided in root cause analysis efforts, and customer complaints were able to be collected 18% faster.