Brittany Leedy Email & Phone Number

Lead a team of Regional Marketing Managers to define and implement region-specific marketing plans forB2C Researcher audiences in the Americas, primarily focused on driving submissions and engagement with academic journals across all disciplines of scientific research.

As Regional Marketing Manager for IET, I was responsible for all aspects of B2B and B2C marketing for academic publishing products in the Americas - engaging with both librarians and researchers. Reporting directly to the Vice President of IET USA, my role included strategic planning and tactical implementation of multi-channel campaigns to deliver on growth targets and create greater engagement, usage and visibility for publishing products.

Raleigh-Durham, North Carolina Area

As an Assistant Marketing Manager on the Journals Product Marketing team at OUP, I developed and executed annual marketing plans for journal clients, designed to deliver key strategic messages through multiple channels including: email messaging, social media, digital advertising, content marketing, and print collateral. I managed a team of marketers who supported implementation of marketing campaigns and projects, as well as prepared training presentations and reference documents for a cross-departmental teams.

Raleigh-Durham, North Carolina Area

Devised and delivered results-driven marketing strategies targeting readers and authors of OUP's high profile journals list. Maintained direct relationships with key journals and societies by collaborating with internal and external stakeholders to create strategic journal development plans. Proposed, managed, and monitored annual marketing budgets.

Raleigh-Durham, North Carolina Area

Managed and implemented marketing for a list of journals in specific subject areas, assisted the marketing team with implementation of a larger list, coordinated cross-list campaigns with colleagues in the UK, and managed marketing databases and systems for US marketing team. Created and developed annual marketing plans for a small group of journals, implemented campaigns, and reported on results. Wrote marketing copy for print and digital campaigns. Managed digital and print advertising, including pay-per-click campaigns. Staffed OUP booths at academic and medical conferences.

Chapel Hill, N.C.

As the Design and Communications Specialist for the Center for Entrepreneurial Studies, I had the opportunity to develop comprehensive marketing strategies, produce marketing collateral, and manage projects for a number of the department's programs and events. Additionally, I was responsible for publishing a monthly digital newsletter distributed to over 1,000 recipients and maintaining all digital media channels for the department including the website, blog, and social media accounts.As I picked up the role of interim program manager for the Carolina Challenge, following a staff change in the department, I managed a 15-person student volunteer team to successfully execute a multi-stage event over the course of 5 months. This required maintaining daily communication to facilitate all event logistics coordination, resolve participant queries, and ensure satisfaction of all involved stakeholders.

Greensboro, N.C.

As the Editorial and Communications Intern at Progressive Business Media, I wrote messaging copy and feature stories for B2B trade publications such as Furniture Today and Home Accents Today, consistently delivering high-quality content. I researched and wrote national news articles using AP Style, ensuring accuracy and professionalism. As the industry shifted to increased digital publication, I was responsible for reformatting and optimizing print material for seamless transition to the web, publishing articles online using the website's content management system. I was also responsible for managing multiple social media profiles, creating and scheduling organic social media content. At the end of my internship, I documented processes and created reference guides to ensure a seamless transition.

Greensboro, North Carolina

As a Social Media Intern at Sandow Media, I managed organic content on Facebook and Twitter for Furniture Today, a weekly American magazine about the furniture industry. During this time, I successfully achieved a 50% increase in likes and followers, boosting the total reach of these accounts to 23,000.