Brittany Hoffman Email & Phone Number

Chicago, Il, Us

Chicago, Il, Us

Chicago, Il, Us

o Provide a seamless omnichannel white glove experience by creating strategic cross channel media plans while also working cross functionally as an executional arm for upper funnel shopper tactics o Manage timelines, annual investment, and projects with an organized approach to ensure client power windows are being met while parallel pathing with each retailer and vendor to meet various lead times o Negotiate with retailer networks to position Kraft to participate in first to market and beta opportunities o Lead 1P data initiative across priority retailer from ideation, actionable scenarios, to results share out

Chicago, Il, Us

o Facilitate weekly statuses with stakeholder’s client and retailer side that provided clear updates on where the business is currently and provide 30,000 feet above view of what they should be considering next o Lead test and learn conversations that includes beta opportunities, A/B testing, programmatic via The Trade Desk, shelf intelligence, integration into Pacvue API’s etc. as well as manage timelines to pace to hit T&L scheduleo Own campaign success from acting as a liaison between clients and 3P vendors/retailers, media plan ideation across media channels, making agile optimizations to meet category demand, etc.o Manage a team of 3 with a human first approach by ensuring team members are meeting goals within the role, create exposure opportunities to help members level up, own their day-to-day deliverables, account management etc.

City Of Industry, California, Us

• Execute media plans on YouTube that maximize contextual relevance and performance while monitoring performance on a biweekly, monthly and quarterly basis • Incrementally grow Channel Factory’s book of clients through honing in on my client retention rate and increasing client satisfaction while boosting brand awareness• Created and lead the Team Bonding Committee to drive employee bonding through fun activities such as cooking classes, game nights, holiday events, Buddy program that connected over seas employees to the US on a quarterly basis, etc.

London, England, Gb

• Plan my client's digital media by using client briefs and sales targets to exceed the client’s ROI goals • Negotiate with partners to produce the most efficient media plan possible and effectively monitor campaigns to help ensure there are no errors in execution when launching • Develop and present client deliverables such as monthly reporting, billing, thought starters, and update the client during statuses • Analyze MoM/YoY ROAS, sales, and media metrics to optimize in or out of tactics for proficiencies across my client's portfolio• Lead the Team Bonding Committee in planning and executing employee events to bring teams together and drive connectivity across brands and departments inclusive of game nights, happy hours, networking events, holiday scavenger hunts, discussion groups, etc. for up to 50 people

Chicago, Il, Us

• Create consumer and competitive insights based of gathering and tracking data• Collaborate with Investment and Digital teams to generate effective budget and media plans• Produce weekly deliverables in a timely manner • Update budget, reports, and media planning flowcharts accurately• Use databases such as (Google Trends, MRI, etc.) for reports, update our knowledge on consumers, and find new trends to give the best human experience possible for Lowe's customers• Create client ready decks on new trends, competitive insights, and potential partners.