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Technologically savvy, agile marketing professional with 8 years of in-house experience. Proven success overseeing and executing full-cycle marketing campaigns from initial strategy to final optimization, and reporting. Strong technical experience implementing and utilizing key marketing automation platforms and other business systems. Expert problem solver that thrives in a dynamic role; looking for an exciting opportunity to work with an energized and evolving company.
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Brand ManagerElevated Realty Nov 2021 - PresentBoston, Ma, Us -
Brand ManagerMuscle & Flow Nov 2021 - PresentMilton, Massachusetts, Us -
Manager, Marketing OperationsSovos Nov 2019 - May 2021Wilmington, Ma, Us -
Program DirectorStudentcity.Com Nov 2017 - Jul 2019Peabody, Ma, Us• Oversaw all onsite operations for Spring Break programs in fast-paced, high-pressureenvironments, acting as the face of the company in any given scenario.• Trained and managed team of 16-28 seasonal onsite staff members, delivering an exceptionalcustomer experience for up to 1,200 travelers per week. -
Marketing Operations ManagerStudentcity.Com Nov 2017 - May 2019Peabody, Ma, UsAll duties as stated under Digital Marketing Specialist, as well as the following:• Led transition to new marketing automation platform (Hubspot to Marketo) and CRM (SFDC)from initial scope of business needs to successful implementation and bi-directional integration,assuming role of Marketo Admin.• Leveraged new Marketo functionality to execute multi-channel marketing campaigns andimplement demographic lead scoring model, increasing leads 52% YOY for FY2018.• Implemented third party sales engagement platform (Outreach) to align sales and marketinggoals and strategies.• Utilized Google Marketing Suite to create data-driven, actionable insights for optimization andvisual KPI reports/dashboards that were easily accessible by all internal stakeholders.• Optimized internal process for departmental handoff of users as they progressed along thecustomer journey.• Vetted, secured, and oversaw new third-party SEO agency; sele -
Digital Marketing SpecialistStudentcity.Com Feb 2015 - Nov 2017Peabody, Ma, Us• In-house super user of marketing automation software (Hubspot); responsible for asset creationand organization, campaign setup, database segmentation, and KPI reporting.• Overhauled reporting: modified KPI metrics and report format to give more insight on marketingperformance, customer lifecycle, and retention rate, regularly providing robust reporting tointernal and external stakeholders.• Owned all aspects of PPC and paid social media advertising, including advertising budget andcampaign strategy/execution; resulted in over 100% ROI.• Managed multi-channel content strategies and editorial calendars for multiple brands.• Worked with external partners to implement unified campaign strategy that led to an increase inInstagram followers from 2,300 to 14,100 (over 80% increase).• Worked with Marketing Manager to maintain all day-to-day marketing activities related to socialmedia, website and SEO maintenance, email marketing, copywriting, and content creation.• Managed internship program, including training and development of interns and delegation ofvarious projects.• Coordinated all aspects of marketing events from initial planning to event execution. -
Digital Marketing InternTui May 2014 - Feb 2015Hannover, Lower Saxony, De• Utilized Google Analytics, Hubspot, Moz, Google Adwords, Facebook Business Manager, and social media channels to generate custom, monthly marketing KPI reports for 7 companies. • Delivered marketing performance analysis and provided suggestions for improvement.• Performed regular audits of each company’s website.• Assisted with various web projects in Drupal, including launching a new website. -
Financial Accounting TutorHigh Point University Aug 2013 - May 2014High Point, Nc, Us -
Marketing InternStudentcity.Com May 2013 - Aug 2013Peabody, Ma, Us -
Business InternStudentcity.Com May 2012 - Aug 2012Peabody, Ma, Us
Brittany Irwin Skills
Brittany Irwin Education Details
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High Point UniversityMinors In Marketing And Accounting
Frequently Asked Questions about Brittany Irwin
What company does Brittany Irwin work for?
Brittany Irwin works for Elevated Realty
What is Brittany Irwin's role at the current company?
Brittany Irwin's current role is Brand Manager at The Elevated Companies.
What is Brittany Irwin's email address?
Brittany Irwin's email address is br****@****ity.com
What is Brittany Irwin's direct phone number?
Brittany Irwin's direct phone number is +197877*****
What schools did Brittany Irwin attend?
Brittany Irwin attended High Point University.
What skills is Brittany Irwin known for?
Brittany Irwin has skills like Hubspot, Microsoft Excel, Google Analytics, Organization Skills, Time And Attendance, Time Management, Marketing, Social Media Marketing, Email Marketing, E Commerce.
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