Brittany Mitchell Email and Phone Number
Data-driven professional with a proven track record in sales, operations, and digital marketing strategies. Demonstrated success in redefining corporate identity, resulting in a 40% increase in brand recognition, launch of new locations and product lines, underpinned by a strategic approach to multi-channel marketing and data analytics that reduced acquisition costs by over 25%. Adept at driving market expansion, doubling lead generation, and significantly enhancing customer retention, with a talent for aligning marketing strategies with business goals to deliver exceptional results.Throughout my career, I have established a reputation as a transformational leader who is driven by challenge, undeterred by obstacles, and committed to furthering standards of excellence. My expertise encompasses all aspects of sales/marketing strategies, process & tools development, continuous improvement, business development, and team training. Further, my ability to build consensus among executive teams and clients to promote transparency and influence positive change has been repeatedly proven.My hands-on leadership style is motivational and encourages staff to perform to their potential. My experience in planning sales/location events, digital/local marketing, and creating policies and systems for improved staff management and retention would be a great fit for any business. I have created sales classes and staff coaching programs that utilized sales skills knowledge along with personal accountability to achieve optimum productivity. I lead with a team mentality including all direct income-producing performers and support staff resulting in increased service and sales. My experience includes creating marketing and sales campaigns that I completed from conception to implementation. These campaigns required an important staff buy-in to the idea and trickle down to customers which resulted in higher customer sales and retention/referrals. I have extensive experience in hiring and training new employees to uphold a high standard of performance in marketing, sales, customer service, and reputation.My ability to build productive and lasting relationships with co-workers, customers, and vendors coupled with my success in managing and reaching performance goals would be an asset to any business.
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Vp Of Digital SalesEntravision Us MediaDenver, Co, Us -
Director Of MarketingD.R. Horton Jun 2022 - PresentArlington, Tx, UsLeveraged deep understanding of marketing trends and best practices to develop and execute a comprehensive multi-platform marketing and sales strategy allowing the business to expand into new market segments, increase market share and revenue. Utilize analytics to track and measure performance and provide regular reports to key stakeholders 𝘿𝙞𝙜𝙞𝙩𝙖𝙡 𝙈𝙖𝙧𝙠𝙚𝙩𝙞𝙣𝙜 𝙖𝙣𝙙 𝘼𝙣𝙖𝙡𝙮𝙩𝙞𝙘𝙨•Orchestrated a multi-platform marketing campaign, integrating digital, print, and social media, achieving a 75% increase in customer engagement and a 30% sales uplift within the first quarter.•Developed and executed a comprehensive digital strategy, aligning marketing efforts with sales, and onsite teams to drive business growth. Achieved a 47% increase in lead generation and a 60% increase in customer retention.𝙏𝙚𝙖𝙢 𝙇𝙚𝙖𝙙𝙚𝙧𝙨𝙝𝙞𝙥 𝙖𝙣𝙙 𝘿𝙚𝙫𝙚𝙡𝙤𝙥𝙢𝙚𝙣𝙩•Trained and mentored new and existing marketing professionals on solutions to improve marketing strategies, customer relationship management, and advanced data analytics knowledge.•Directed weekly strategic planning sessions with the marketing team, fostering a collaborative environment that led to the launch of major campaigns, each surpassing performance benchmarks by at least 25%𝙋𝙧𝙤𝙙𝙪𝙘𝙩 𝙈𝙖𝙧𝙠𝙚𝙩𝙞𝙣𝙜•Manage 29+ active communities/properties, manage all aspects of upcoming communities/properties •Implemented a data-driven marketing strategy for existing communities, which reduced marketing costs by 30% while increasing lead generation by 50%𝙎𝙩𝙧𝙖𝙩𝙚𝙜𝙞𝙘 𝘽𝙧𝙖𝙣𝙙 𝙈𝙖𝙣𝙖𝙜𝙚𝙢𝙚𝙣𝙩•Improved sales efficiency by leading sustainable adoption of a new CRM tool among 45 salespersons in 3 months; redesigned key sales support workflows and KPI metrics.•Restructured the marketing department to better align with evolving business objectives, leading to a 100% improvement in campaign launch times and a 100% increase in team productivity. -
Event PlannerBrittany Mitchell Aug 2010 - PresentHired to organize all aspects of small & large scale events, working closely with clients to understand their needs and concerns, setting a clear purpose and objectives for each occasion. 𝑬𝒗𝒆𝒏𝒕 𝑷𝒍𝒂𝒏𝒏𝒆𝒓•Planned and executed over 100+ events including weddings, engagement parties, fundraisers, conferences, seminars non-profit events, banquets, pageants, conventions, employee appreciation, baby showers, bridal showers, team-building, networking events, community- based events, anniversaries and lavish birthday parties •Managed several crisis situations, including last-minute vendor cancellations, and inclement weather, ensuring minimal disruption to events•Utilized event design process that raised efficiency by 30% and allowed for more personalized wedding experiences •Managed event budgets ranging from $1,000 to $400,000, consistently staying within and maximizing budget while meeting all event objectives•Forged and maintained relationships with various vendors, negotiating contracts that resulted in 15% or more in average cost savings•Planned and managed all event aspects, from budgeting and vendor selection to design and execution •Design and implemented event decor, invitations, production videos, •Planned and recommended food and beverage menus within the client's budget•Organized transportation, hotel selection, room blocks Ensure frequent phone and email contact with clients to ensure open communication and clear expectations •Oversee administrative processes in partnership with venues to ensure seamless pre-event and post event executions𝑬𝒗𝒆𝒏𝒕 𝑷𝒍𝒂𝒏𝒏𝒆𝒓 𝑨𝒔𝒔𝒊𝒔𝒕𝒂𝒏𝒕•Helped design and style wedding venues, contributing to the creation of unique events •Co-manage various event details such as schedules, tastings, transport, accommodations, food and beverage and audiovisual setup•Contributed ideas to help venues navigate uncertainty and event complexity -
Licensed Associate Real Estate Broker & Agent TrainerKris Lindahl Real Estate Sep 2020 - Sep 2022Minneapolis, Minnesota, UsResponsible for overseeing the operations of the brokerage while leading and mentoring a team of real estate agents to achieve success. My role included developing and delivering comprehensive training programs that equipped agents with the skills and knowledge needed to excel in sales, client relations, and compliance. By providing ongoing support and guidance, I fostered a high-performance, growth-oriented environment that allowed agents to thrive in a competitive market.•Managed the daily operations of the real estate brokerage, ensuring all transactions adhered to local, state, and federal regulations while maintaining a seamless workflow.•Designed and conducted tailored training sessions for new agents and lead agents, focusing on key areas such as market analysis, contract negotiation, client engagement, and sales strategies.•Mentored agents by offering hands-on support, guidance, and feedback to help them improve their sales performance, increase client satisfaction, and enhance their real estate knowledge.•Acted as a role model for professionalism, integrity, and excellence in client service, setting high standards for the entire team.•Monitored individual agent performance, conducted performance reviews, and provided actionable feedback to foster growth and improve results.•Collaborated with management to develop and implement strategic plans, marketing campaigns, and business goals, contributing to the brokerage’s overall growth.•Stayed updated on industry trends, new technologies, and regulatory changes, ensuring agents were equipped with the most current knowledge to stay competitive.•Created a positive, collaborative team culture that promoted agent development, motivation, and long-term success. -
Director Of MarketingMetro Screenworks Inc. Jun 2020 - Jun 2022Littleton, Colorado, UsOrchestrated a vision-driven approach to digital marketing, decision-making, strategic planning, consumer analytics, and tactical implementation to ensure ROI and business growth. 𝘿𝙞𝙜𝙞𝙩𝙖𝙡 𝙈𝙖𝙧𝙠𝙚𝙩𝙞𝙣𝙜 𝙖𝙣𝙙 𝘼𝙣𝙖𝙡𝙮𝙩𝙞𝙘𝙨•Revitalized the brand image across all social media platforms, leading to a 50% increase in social media engagement, and a 35% boost in online traffic within the first year.•Led and executed full redesign of website with findings from customer segmentation and competitive research, increasing website leads by 90% month over month.•Orchestrated a comprehensive rebranding initiative that increased brand recognition by 40% within a year, leveraging market research and customer insights to redefine the company's value proposition and visual identity.•Implemented data-driven product marketing strategy, leading to a 44% increase in organic search traffic and a top-five ranking for key industry keywords. •Analyzed $150K of monthly digital marketing spend data to optimize audience, creative and copy of campaigns; increased conversions by 35% month over month and decreased cost per acquisition by 35%.•Developed and implemented a multi-channel marketing plan to increase online purchases, average order value and repeat purchases. 𝙋𝙧𝙤𝙙𝙪𝙘𝙩 𝙈𝙖𝙧𝙠𝙚𝙩𝙞𝙣𝙜•Conducted comprehensive market research using analytics and surveys, identifying key customer segments and preferences, which informed product development and led to a 50% increase in market share within a year.𝙏𝙚𝙖𝙢 𝙇𝙚𝙖𝙙𝙚𝙧𝙨𝙝𝙞𝙥 𝙖𝙣𝙙 𝘿𝙚𝙫𝙚𝙡𝙤𝙥𝙢𝙚𝙣𝙩•Led cross-functional teams in product development, market analysis, and go-to-market strategy. •Directed weekly strategic planning sessions with the marketing team, fostering a collaborative environment that led to launch of major campaigns and operational efficiency. -
Marketing ConsultantMadwire® Jan 2019 - Jun 2020Fort Collins, Colorado, UsStrategized and executed branding, positioning, and messaging strategies to accelerate the growth of both B2B and B2C service, product, and technology-based businesses. Executed robust digital marketing strategies and communicated complex information to a variety of audiences and stakeholders.𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 𝗮𝗻𝗱 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁•Guided Start-up’s, Small/Medium business, Fortune 100, 300 and 500 companies through comprehensive marketing strategies focused on social media, market expansion, lead generation, digital marketing and brand recognition. •Specialized in E-COMM, B2B, B2C, Service based, Real Estate, Health Care, Spa, Financial & Loan industry, Insurance and automotive businesses.𝘿𝙞𝙜𝙞𝙩𝙖𝙡 𝙈𝙖𝙧𝙠𝙚𝙩𝙞𝙣𝙜 𝙖𝙣𝙙 𝘼𝙣𝙖𝙡𝙮𝙩𝙞𝙘𝙨•Implemented Google AdWords strategy; increased customer acquisitions by 25-30% and decreased CPA by 38% •Championed SEO efforts that resulted in organic search engine rankings on Bing and Google at #1 for 90% of target keywords and drove more than 250- 500 leads per month through online advertising platforms. •Increased market share across multiple businesses by 50-85% within 12 months by overhauling corporate re-imaging, product line expansion, and acquisition analysis. •Collaborated with business owners, executive teams, and external vendors to understand their business goals, leading to the successful execution of marketing strategies to align with their business objectives. 𝙏𝙚𝙖𝙢 𝙇𝙚𝙖𝙙𝙚𝙧𝙨𝙝𝙞𝙥 𝙖𝙣𝙙 𝘿𝙚𝙫𝙚𝙡𝙤𝙥𝙢𝙚𝙣𝙩•Led cross-functional teams to develop and execute innovative marketing strategies that drove double-digit growth in revenue and market share in highly competitive markets, utilizing targeted campaigns and strategic partnerships •Trained and mentored new and existing account executives and interns on business strategy, solutions selling strategies, customer relationship management and advanced online marketing knowledge. -
Regional Operations & Sales ManagerMassage Envy Oct 2015 - Jan 2019Scottsdale, Az, UsDeveloped and executed a 3-year business operations plan and marketing strategy to improve efficiency and revenue for each location.𝘿𝙞𝙜𝙞𝙩𝙖𝙡 𝙈𝙖𝙧𝙠𝙚𝙩𝙞𝙣𝙜 𝙖𝙣𝙙 𝘼𝙣𝙖𝙡𝙮𝙩𝙞𝙘𝙨•Directed a marketing campaign for a new service and product offerings, resulting in a 120% achievement of the first-year sales target and establishing a strong foothold in 10 new national markets.•Overhauled the region’s company’s social media strategy by integrating advanced analytics, new graphics, and focused content, resulting in a 60% increase in user engagement and tripling of followers on major platforms.𝘽𝙪𝙨𝙞𝙣𝙚𝙨𝙨 𝙖𝙣𝙙 𝙊𝙥𝙚𝙧𝙖𝙩𝙞𝙤𝙣𝙖𝙡 𝘿𝙚𝙫𝙚𝙡𝙤𝙥𝙢𝙚𝙣𝙩•Restructured the policies and procedures to better align with evolving business objectives, leading to a nationwide roll-out across 1200 locations.•Introduced a new profit recovery process that resulted in an average monthly profit recovery of $5K per location.•Implemented a customer loyalty program that improved customer retention rates by 20% and increased average customer lifetime value by 37% through personalized marketing tactics.•Created onboarding documentation and training program for new employees 𝙍𝙚𝙫𝙚𝙣𝙪𝙚 𝙂𝙧𝙤𝙬𝙩𝙝•Boosted sales by 30% during a 3-month time frame and consistently year over year through effective sales and marketing strategies.•Introduced a new profit recovery process that resulted in an average monthly profit recovery of $5K per location.𝙏𝙚𝙖𝙢 𝙇𝙚𝙖𝙙𝙚𝙧𝙨𝙝𝙞𝙥 𝙖𝙣𝙙 𝘿𝙚𝙫𝙚𝙡𝙤𝙥𝙢𝙚𝙣𝙩•Led cross-functional team of 20 spanning marketing, front desk associates, managers, and sales team.•Restructured the policies and procedures to better align with evolving business objectives, leading to a nationwide roll-out across 1200 locations.•Implemented new training program to streamline business operations and customer experience, initial roll was used for 90+ existing employees. -
Sales And Marketing RepresentativeHilton May 2017 - Dec 2018Mclean, Va, Us -
Assistant Store ManagerExpress Mar 2016 - Dec 2018Columbus, Oh, UsProactive part-time retail manager skilled at resolving issues and improving store efficiencies through effective coaching and implementation of technologies to drive sales. Known for availability, confidence, and leading by example.•Lead a team of 15-20 sales associates to drive sales and strengthen brand loyalty•Analyze sales data, including profit and loss statements, to compose a store budget that cuts costs by 22%•Supported the store manager to increase monthly sales revenue by 15%•Recruited, hired, and trained 20+ associates, developing them into productive team members with excellent product knowledge•Protected store assets and merchandise by adhering to company operation standards•Coordinated schedules and training programs for the store’s staff•Analyze financial and operational reports, identifying underperforming metrics and implementing strategic solutions that have led to a 4% increase in revenue in 6 months -
Seasonal Sales Associate- Shift LeadRue21 Nov 2015 - Jan 2016Warrendale, Pa, UsDiligent team lead successful at delivering exceptional customer experiences through coaching and development of store associates.•Assist an average of 40 customers per day in finding or selecting items, and providing recommendations which have generated a total of $8K in additional revenue per day•Stock, replenish, and organize inventory with accuracy and efficiency, completing task 10% faster than average associates•Maintain accurate and attractive merchandise displays, ensuring strategic placement of products in order to maximize purchases•Provide outstanding customer service, receiving 98% in customer service feedback surveys -
Sales Floor Team MemberKohl'S Aug 2014 - Sep 2015Menomonee Falls, Wisconsin, Us•Helped an average of 50-90 customers per day by responding to inquiries and locating products•Recommended alternative merchandise display styles to management, which were implemented and resulted in a 35% improvement in sales•Assisted team members when necessary in handling cash registers, organizing inventory room, labeling products, unloading merchandise, and cleaning up•Train, and develop a diverse team of top talent, fostering a high-performance environment that inspires associates
Brittany Mitchell Education Details
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Colorado State UniversityGeneral -
Colorado State UniversityHospitality And Event Management
Frequently Asked Questions about Brittany Mitchell
What company does Brittany Mitchell work for?
Brittany Mitchell works for Entravision Us Media
What is Brittany Mitchell's role at the current company?
Brittany Mitchell's current role is VP of Digital Sales.
What schools did Brittany Mitchell attend?
Brittany Mitchell attended Colorado State University, Colorado State University.
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