Brittany K. Email & Phone Number

Cape Town, Wc, Za

City Of Cape Town, Western Cape, South Africa

City Of Cape Town, Western Cape, South Africa

United States

• Implemented strategic initiatives that increased overall team efficiency by 25%, enhancing productivity and performance across the organisation.• Redesigned internal systems and standard operating procedures (SOPs), streamlining workflows and reducing operational redundancies.• Developed and integrated business automation systems through softwares such as Zapier, which improved systems flow, team communication, collaboration, and overall efficiency.• Co-led project development of resume AI software• Reduced operational-related costs by 34% and business overhead costs by 22% by eliminating inefficiencies in team members, project vendors, and systems.• Led and managed a global team of 12 professionals, ensuring effective task assignment, productivity, and optimal team performance.• Fostered a positive work environment that increased team morale, resulting in a significant rise in recruiting submissions and overall team output.• Served as project manager for all external company projects, drafting project documents, ensuring milestones were met as well as timely and successful project delivery.• Oversaw the development of an AI resume application, bringing the project close to completion before exiting the company.• Created and executed client onboarding campaigns, enhancing client engagement and satisfaction. • Acted as the secondary client relationship manager.• Managed basic accounting tasks and served as the point of contact for external accountants. • Drafted contracts and coordinated with external lawyers to ensure legal compliance.• Directed all marketing and sales activities, driving brand visibility and client acquisition.• Successfully recruited and onboarded new team members, ensuring a high level of competency and fit with the company culture.• Implemented performance metrics and tracking systems to monitor team productivity and project outcomes, leading to continuous improvement and growth.

Cape Town, Western Cape, South Africa

• Worked exclusively with international clientele based in US, UK and Europe.•Developed client sourcing and retention strategies that resulted in long term client relationships.• Fostered strong client relationships through regular communication, strategic planning sessions, and performance reviews, achieving an annual client retention rate of 84%.• Designed and executed over 50 comprehensive LinkedIn, Google and Facebook marketing campaigns for diverse clients, resulting in a 63% average increase in client engagement and a 25% boost in conversion rates• Developed and managed targeted email marketing campaigns with open rates exceeding 30% and click-through rates surpassing industry benchmarks by 15%. Utilised A/B testing and data analysis to continuously refine campaign performance.• Led the creation and maintenance of client websites, enhancing user experience and driving online traffic. Integrated SEO best practices, which increased organic search traffic by 68% on average.• Established clients as industry thought leaders by crafting high-impact content, including blog posts, whitepapers, and social media updates.• Utilised analytics tools to monitor and report on campaign performance, making data-driven adjustments that optimised ROI. Delivered monthly reports to clients, demonstrating tangible results and insights.• Built and led a team of 5 marketing professionals and freelancers, providing mentorship and professional development opportunities. Implemented training programs that enhanced team skills in digital marketing and project management.Scaled the agency from a startup to a thriving business, doubling the annual revenue by year two. Expanded the client base across multiple industries including technology, healthcare, and finance.• Continuously researched and adopted the latest marketing technologies and trends, ensuring clients received solutions that kept them ahead of competitors.

Cape Town, Western Cape, South Africa