Brittany Morrow Email & Phone Number

Atlanta, GA, US

New York, NY, US

• Responsible for owning the customer activation function with an omni-channel approach and customer-centric strategy
• Focused on developing, executing, and optimizing lead conversion strategies across owned channels (email, SMS, direct mail, and referral)
• Creating campaigns to drive awareness, increase list growth, and improve first time conversion rate for customers across the Thinx inc. family of brands
• Partnering cross-functionally with internal teams to create channel efficiencies and align communication strategies across DTC and retail to effectively target our lead audience
• Managing campaign planning and execution processes from end-to-end including briefs, builds, QA, and launches across internal and external stakeholders
• Working to leverage data and customer insights to optimize communications, iterate on testing plans, and advance personalization + segmentation capabilities across channels

New York, NY, US

• Responsible for engaging known customer audiences across all Thinx inc. brands from email signup to first purchase onto repeat purchase and win-back
• Focused on creating, managing, and optimizing existing customer communications across retention channels such as email, SMS, direct mail, and referral program
• Managed campaign planning and execution from end-to-end (including creative requests and QA) collaborating cross-functionally with internal & external stakeholders
• Owned awareness strategy, budget management, and execution of direct mail monthly campaigns (monitoring performance, market trends, competitors, etc.)
• Supported DTC e-commerce product launches and promotions across retention channels on a quarterly basis
• Oversaw and managed email channel updates and deliverability during cross-functional website migration and rebrand project

New York, New York, US

• Oversaw all email channel operations, production, and deliverability
• Created and implement lifecycle marketing strategies for unique customer journeys
• Built out audience segmentation and A/B testing plans
• Developed tracking and reporting systems for email channel performance
• Owned lifecycle campaigns from project kick-offs to implementation
• Worked cross-functionally with Content, Design, and PMM teams to produce ad-hoc and lifecycle email campaigns

New York, New York, US

• Project managed full email platform migration from Bronto to Simon Data + SendGrid
• Supported product launches and brand campaign email requests across the company
• Oversaw channel operations and production via Slack and Jira project management tools
• Worked closely and cross functionally with Content, Design, and PMM’s on all email projects
• Managed and worked with vendor firm, Scalero, for support in email production and channel maintenance during migration
• Implemented new email request processes and created self-service email templates for cross-functional stakeholders to build emails via Scalero App

New York, New York, US

• Oversaw email channel performance and deliverability in Bronto and SendGrid ESP's
• Managed audience segmentation and A/B testing with Simon Data CDP
• Coordinated email calendar for all transactional and marketing ad-hoc and lifecycle emails
• Worked cross-functionally with marketing teams (Content, Design, and Product) on various brand campaigns and product launches
• Participated in marketing brainstorms and created project briefs for email campaigns
• Managed email channel operations and provided internal team support

Denver, Colorado, US

• Created and implemented comprehensive marketing communications plan
• Manage all email marketing (via Constant Contact), website content (via Wordpress), and social media campaigns (via Facebook, Instagram)
• Identified advertising opportunities and built vendor relationships through print, social, digital, and broadcast media
• Planned, advertised, marketed Shadhika fundraising and donor outreach events
• Developed and created marketing materials such as: e-newsletters, annual reports, website content, blog posts, event materials, etc.
• Provided content creation, copywriting, editing on various projects

Indianapolis, Indiana, US

• Developed, managed, and implemented a comprehensive marketing communication plan
• Responsible for oversight and execution of annual giving initiatives
• Created and adhered to a detailed communication budget
• Managed the Foundation's communications for: mass mailings, emails, and social media
• Created and maintained vendor relationships for marketing and printing needs
• Designed email templates (via MailChimp), social media graphics, and Foundation magazine ads (via Canva)

Indianapolis, Indiana, US

• Oversaw and implemented the annual giving marketing communication plan
• Project managed copywriting, graphic design, and printing of each solicitation project
• Marketed the new 'Chapter Leadership Fund' campaign
• Created all marketing materials, swag, and promotional items for company conferences and events
• Managed recruitment, hiring, and training for Foundation TeleFund efforts

Indianapolis, Indiana, US

• Provided administrative support to Foundation CEO
• Planned Foundation quarterly Trustee meetings and Fraternity events
• Coordinated communications with Trustees, undergraduates, and alumni
• Point of contact for all Fraternity and Foundation inquiries
• Assisted in mass mailings and communications

Costa Mesa, CA, US

• Worked to empower impoverished women in Northern Uganda
• Managed production operations of 40 women
• Implemented procedures to ensure highest quality of products
• Worked with group leaders to ensure quality standards were met

Costa Mesa, CA, US

• Conducted all local and regional events
• Team lead on event coordination
• Managed event details, budget, and logistics
• Worked with events team on bigger and ongoing event series

Bachelor'S Degree, Double Major In Marketing & Psychology, Minor In Sociology

Education record