Outside Counsel: Serving as fractional legal counsel to 7-figure digital creators, influencers, and personal /social-first brands in lifestyle, beauty, ed, health & wellness as they expand from channel to empire. Negotiated brand sponsorship deals, manufacturing and licensing partnerships, publishing deals, co-branded product collabs, joint ventures, multi-partner agreements with static and dynamic equity, and getting legal "houses in order" for investment and exits. I help CEOs and COOs meet the dynamic compliance challenges in the creator economy, with Legal Exposure Audits™, customized training, legal SOPs & contract playbooks, and helping your team be proactive vs. reactive with legal.Intellectual Property: Identifying, auditing, and protecting clients' IP through trademark, copyright, and contracts from clearance to registrations, monitoring & licensing.Corporate: Experience through the entire business lifecycle, including adding new product and revenue streams, channel growth, social media/ad compliance, hiring, negotiating equity agreements, buyouts, and M&A work. Also a "Slicing Pie" friendly attorney and regular consultant on dynamic equity arrangements for creative businesses.Proud mama of four kids with a 100% virtual law office based in Coeur d'Alene, Idaho, and serving clients from around the US. I'm a frequent educator and guest expert on legal issues affecting digital media and online businesses, and host a podcast (Creative Counsel) and YouTube channel (@brittanyratelle) with legal tips and industry updates. I'm also the founder of Creative Contracts, an eCommerce template shop with DIY legal resources for creative startups.Recent matters: - negotiated a 7-figure strategic alliance agreement for a SaaS/ed company in the business credit space- set up a new podcast network with all major MSAs (master service agreements)- asset protection/holding company formation for 7-figure YouTube Creator- secured trademark brand protection for an 8-figure B2B software and education company- negotiated a 7-figure book publishing agreement - negotiated more 6-brand deals and revenue shares- advised on retail expansion and commercial lease for YouTube Creator- reversed Office Action refusal for an existing clothing brand- guided 7-figure clothing brand through forced rebrand- negotiated a multi-channel licensing partnership for a YouTube Creator- helped a closely-held family food media business with a contested partnership buyout and settlement agreement