- Led global Google & YouTube partnerships with largest priority apparel brands- Crafted strategic partnership plans with c-level sponsorship to accelerate business transformation & articulated value-delivered- Consulted on x-channel (digital, TV, OOH) measurement strategy. Validated media incrementality & impact on business objectives- Led XFN collaboration to create custom out-of-the-box solutions, bespoke measurement & learning agendas

- Drove product adoption and optimization across media, ad-tech, and creative for Levi’s, Columbia Sportswear, Sorel- Guide agency partners in implementation of full-funnel search, shopping, display & video media strategy

- Managed high growth, direct-to-consumer ecommerce brands: Casper, Tarte Cosmetics, Birchbox, Rent the Runway- Triple digit YoY exit growth off of $XXM base, developing 40%+ of clients to Large Customer status with 80% c-level coverage

Managed 10-15 student callers, recruited and trained new employees.Implemented motivational techniques for callers. Shadowed & coached calls, reallocated calling pool resources to maintain the most efficient and productive level throughout each shift. Produced nightly log, input and analyze statistics, advised on future targets and strategies.

Assisted in planning and executing fundraising events and outreach programs.Facilitated communication with community resources and constituents, coordinate sponsorship and invitations.Prospected and negotiate for various logistics of events as per budgetary constraints.

Prospected new clients and set up appointments with Account Executives utilizing competitor research.Developed press kits for clients employing online and print resources. Reorganized pre-existing client records in BrainWorks database and condensed various prospect lead lists.

Sold print, online, and mobile advertising for the University at Buffalo Official Student Planner.Finished 12th of 31 reps in the Northeast region, with sales of $16,170 (national average $12,000 - $15,000).Managed territory, prospected new clients, nurtured existing client relationship, and closed sales. Oversaw renewal accounts, handled concerns, and improved advertisements.