Brittany Rushing Email & Phone Number

Milwaukee, Wisconsin, US

Paid Social Planning & Buying: Managing large-scale consumer business campaigns from creative inception through to implementation.Platform Expertise: In-depth knowledge of Meta and TikTok, with additional experience on Pinterest and LinkedIn, and a bonus familiarity with Snapchat.Ad Management: End-to-end management of ad campaigns, ensuring seamless.

• Manage end-to-end PPC and paid social campaigns for digital marketing clients
• Proactively monitor and analyze performance metrics to help ensure proper campaigndelivery and to improve campaign performance
• Set up, traffic, monitor, and optimize advertising campaigns
• Define testing plans, use heatmaps, analytics, and other data at your disposal todetermine improvements to the customer journey
• Collaborate actively with client services and sales teams to ensure resolution ofday-to-day issues and creating new processes to optimize existing operationalprocesses
• Using large sets of data, craft narratives to influence customer behavior

Menlo Park, CA, US

Plan and execute all paid social marketing advertising campaigns (media buying) on Facebook/Meta platform.Design and build testing strategies to drive brand lift in key metrics.Measure and report performance of all campaigns and compare against goals.Brainstorm and develop new strategies to adopt based on campaign findings.Provide thought leadership and.

Atlanta, GA, US

Atlanta, GA, US

• Lead development and execution of digital strategies that drove consideration of brand as well as revenue through purchase. Partnered with internal teams and stakeholders to bring social and mobile-first approaches and.
• Managed creation and placement of assets for digital marketing activities (including HTML 5 display banners, rich media, paid search promotional copy, landing pages and mobile).
• 500% increase in organic social engagement
• Produced $43,000,000+ in yearly demand and $175 ROAS
• Introduced new marketing channels (Facebook live video, blog, Woobox sweepstakes) resulting in $3,500,000 additional demand for the company.
• Trained customer service on engagement with online communities across all social platforms

Atlanta, GA, US

• Responsible for the daily production and management of site category banners and enhancing site content and functionality to improve user experience, maximize customer conversion, and drive direct sales across all.
• Developed and managed online brand and product campaigns to raise brand awareness, engagement and traffic to Facebook, Twitter and Google Business pages.
• Produced a 500%+ increase in Facebook followers, 200% increase in webpage traffic and 197% increases in overall post engagement with realignment of targeted Facebook Ad audience.
• Planned, designed and uploaded advertising website banners to the CMS platform, Hybris generating 16.5MM+ in revenue with an averaged 6% conversation rate.
• Produced 1,118.8% increase in revenue from social campaigns in one year.

• Implemented strategies to encourage conversations, increase engagement, and growth of online communities through social presence management, creation of engaging content, and tailoring content for each social platform.
• Resolved 95% escalated guest matters within 24 hours
• Developed and managed online brand and product campaigns to raise brand awareness, engagement and traffic to Facebook, Twitter, Instagram and Pinterest pages.
• Translated market requirements into product capabilities for consumers
• Measured impact of marketing programs using social media analytics, KPIs, and dashboards (TweetDeck,Sysomos).
• Project managed internal and external marketing initiatives.

• Develop and manage online marketing campaigns, effectively driving brand awareness, engagement and traffic to Facebook, Twitter, Instagram and Pintrest pages.
• Translated market requirements into product capabilities for consumers, while remaining current on promotions, procedures and product line up. Handled 125+ calls and 150+ emails weekly.
• Measured impact of marking programs using social media analytics, KPIs, and dashboards (TweetDeck, Sysomos).
• Preformed professional investigations of social media consumer complaints that have failed to be resolved with service provider. Produced an 85% customer resolution rate, 35% of complaints resulting in second positive.
• Assisted in coordinating internal and external marketing initiatives.
• Standardized the Friends and Family program, increasing sales from average of 8 to 32 orders monthly.

• City of Los Angeles Entrepreneurship Award 2013
• Developed initial social media plan and presence for the startup brand, built social media calendar, posts, advertising and promotions across all social media platforms.
• Researched trends for blogs and social media posts.
• Managed all contractual agreements with external vendors.
• Identified prospective advertisers and prepared a client database.
• Developed a media kit used to promote the magazine and attracted advertisers for the website.

Atlanta, GA, US

Courses include: Marketing Research, Strategic Selling, Supply Chain Management, Legal/Ethical Environment, Business to Business Marketing, Buyer Behavior

Washington, D.C., US

• Position held for the ’08-’09 school term
• Responsible for the development of TMCF’s advertising strategy for Tuskegee University.
• Worked with the TMCF Program Counselors to ensure proper distribution of publicity materials.
• Conducted campus wide promotions that droved 35% of Tuskegee University’s Engineering and Business students to TMCF website and Talent Sourcing Database.
• Produced written material and layout of promotional materials for Tuskegee students.

Fremont, California, US

• 20 weeks of authentic marketing experience.
• Microsoft Word, Excel, Access, Publisher, and Project, Adobe Professional, Reader and Illustrator.
• Developed two different one hundred page proposals for potentials clients resulting in business from both.
• Created a competitive marketing analysis of the bank’s rates along with other leading companies’ rates that led to a change in pricing and marketing campaign, allowing the Bank to become more successful in its field.
• Assisted in special events that included coordinating three of the Bank’s sponsorships.

Ms, Marketing; Marketing

Bachelor Of Science (Bs), Sales And Marketing