Brittany Rushing Email & Phone Number

Milwaukee, Wisconsin, Us

Paid Social Planning & Buying: Managing large-scale consumer business campaigns from creative inception through to implementation.Platform Expertise: In-depth knowledge of Meta and TikTok, with additional experience on Pinterest and LinkedIn, and a bonus familiarity with Snapchat.Ad Management: End-to-end management of ad campaigns, ensuring seamless execution and optimization.Channel Planning: Deep understanding of marketing communication channels and how to integrate paid social with other digital channels.eCommerce Integration: Enhancing social profiles and leveraging paid ad opportunities to drive eCommerce success.Conversion Tracking & Modeling: Implementing robust tracking mechanisms and predictive reach/frequency modeling.Audience Segmentation & Retargeting: Developing effective strategies to segment and retarget audiences for maximum impact.Influencer Amplification: Vetting vendors and managing influencer programs to amplify campaign reach.

● Manage end-to-end PPC and paid social campaigns for digital marketing clients● Proactively monitor and analyze performance metrics to help ensure proper campaigndelivery and to improve campaign performance● Set up, traffic, monitor, and optimize advertising campaigns● Define testing plans, use heatmaps, analytics, and other data at your disposal todetermine improvements to the customer journey● Collaborate actively with client services and sales teams to ensure resolution ofday-to-day issues and creating new processes to optimize existing operationalprocesses● Using large sets of data, craft narratives to influence customer behavior● Proactively monitor campaign delivery, investigating discrepancies with clients,agencies, and third-party platforms as needed

Menlo Park, Ca, Us

Plan and execute all paid social marketing advertising campaigns (media buying) on Facebook/Meta platform.Design and build testing strategies to drive brand lift in key metrics.Measure and report performance of all campaigns and compare against goals.Brainstorm and develop new strategies to adopt based on campaign findings.Provide thought leadership and perspective for adoption of new advertising products where appropriate.Guide cross-functional partners in developing and executing on a best in class paid social advertising campaign.Work with cross-functional partners to develop testing programs designed to find best practices in achieving brand lift goals.

Atlanta, Ga, Us

Atlanta, Ga, Us

Lead development and execution of digital strategies that drove consideration of brand as well as revenue through purchase. Partnered with internal teams and stakeholders to bring social and mobile-first approaches and best practice to marketing campaigns. Managed paid social including implementation, optimization, budget allocation and audience targeting.• Managed creation and placement of assets for digital marketing activities (including HTML 5 display banners, rich media, paid search promotional copy, landing pages and mobile).• 500% increase in organic social engagement • Produced $43,000,000+ in yearly demand and $175 ROAS• Introduced new marketing channels (Facebook live video, blog, Woobox sweepstakes) resulting in $3,500,000 additional demand for the company. • Trained customer service on engagement with online communities across all social platforms• Directed all A/B testing of audience, copy, creative and landing page iterations.o Moderate all user-generated content in line with the moderation policy for each communityo Create editorial calendars and syndication scheduleso Collaborate with other departments (marketing, merchandising, customer care, etc.) to manage reputation, identify key players and coordinate actions• Responsible for Digital Marketing and other targeted campaignso Work with agency to develop digital marketing strategyo Manage creation and placement of assets for digital marketing activities (including display, paid search, landing pages and mobile)o Collaborate with other teams and departments (channel marketing, marketing insights, eCommerce, etc.) to improve Client Marketing, CRM, SEO and user experience o Continuously improve by capturing and analyzing the appropriate digital data/metrics, insights and best practices, and then acting on the information

Atlanta, Ga, Us

Responsible for the daily production and management of site category banners and enhancing site content and functionality to improve user experience, maximize customer conversion, and drive direct sales across all devices. Assisted in key digital marketing programs, including email, social and display advertising. • Developed and managed online brand and product campaigns to raise brand awareness, engagement and traffic to Facebook, Twitter and Google Business pages.• Produced a 500%+ increase in Facebook followers, 200% increase in webpage traffic and 197% increases in overall post engagement with realignment of targeted Facebook Ad audience.• Planned, designed and uploaded advertising website banners to the CMS platform, Hybris generating 16.5MM+ in revenue with an averaged 6% conversation rate.• Produced 1,118.8% increase in revenue from social campaigns in one year.

Implemented strategies to encourage conversations, increase engagement, and growth of online communities through social presence management, creation of engaging content, and tailoring content for each social platform.• Resolved 95% escalated guest matters within 24 hours • Developed and managed online brand and product campaigns to raise brand awareness, engagement and traffic to Facebook, Twitter, Instagram and Pinterest pages.• Translated market requirements into product capabilities for consumers • Measured impact of marketing programs using social media analytics, KPIs, and dashboards (TweetDeck,Sysomos).• Project managed internal and external marketing initiatives.• Assisted in the redesign of the company website.• Managed paid search SEO and PPC.• Partnered with third party ad agency and public relations firm to assure positive brand identit

• Develop and manage online marketing campaigns, effectively driving brand awareness, engagement and traffic to Facebook, Twitter, Instagram and Pintrest pages.• Translated market requirements into product capabilities for consumers, while remaining current on promotions, procedures and product line up. Handled 125+ calls and 150+ emails weekly.• Measured impact of marking programs using social media analytics, KPIs, and dashboards (TweetDeck, Sysomos).• Preformed professional investigations of social media consumer complaints that have failed to be resolved with service provider. Produced an 85% customer resolution rate, 35% of complaints resulting in second positive comment. Improved Twitter positivity rating from 65% to 92%.• Assisted in coordinating internal and external marketing initiatives.• Standardized the Friends and Family program, increasing sales from average of 8 to 32 orders monthly.

City of Los Angeles Entrepreneurship Award 2013 • Developed initial social media plan and presence for the startup brand, built social media calendar, posts, advertising and promotions across all social media platforms.• Researched trends for blogs and social media posts.• Managed all contractual agreements with external vendors.• Identified prospective advertisers and prepared a client database.• Developed a media kit used to promote the magazine and attracted advertisers for the website.• Uploaded all new ads to website through Word Press and interpreted Google Analytics to advertisers.

Atlanta, Ga, Us

Courses include: Marketing Research, Strategic Selling, Supply Chain Management, Legal/Ethical Environment, Business to Business Marketing, Buyer Behavior

Washington, D.C., Us

Position held for the ’08-’09 school term• Responsible for the development of TMCF’s advertising strategy for Tuskegee University.• Worked with the TMCF Program Counselors to ensure proper distribution of publicity materials.• Conducted campus wide promotions that droved 35% of Tuskegee University’s Engineering and Business students to TMCF website and Talent Sourcing Database.• Produced written material and layout of promotional materials for Tuskegee students.

Fremont, California, Us

20 weeks of authentic marketing experience.• Microsoft Word, Excel, Access, Publisher, and Project, Adobe Professional, Reader and Illustrator.• Developed two different one hundred page proposals for potentials clients resulting in business from both.• Created a competitive marketing analysis of the bank’s rates along with other leading companies’ rates that led to a change in pricing and marketing campaign, allowing the Bank to become more successful in its field. • Assisted in special events that included coordinating three of the Bank’s sponsorships.

Ms, Marketing; Marketing

Bachelor Of Science (Bs), Sales And Marketing